Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

FEBRUARY 10, 2023

The onus of diversity should not fall to Black marketers 2021: Keys to diversity and inclusion include mentorship and promotion of Black search marketers. Yelp launches ‘Showcase Ads’ and store visits attribution 2020: The products were intended for national and multi-location brands. Warner Bros.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. It is also interesting to note which topics performed best… The Top 9 Videos From Brands This Year. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional.

Entertainment 82

Entertainment Marketing Marketers Content Marketing 82

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. The stakes are high and the timing is urgent.

Transform 81

Transform CMO Marketing Marketers 81

Adobe Experience Cloud Blog

MAY 31, 2013

They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service. Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. 1) Coca-Cola Sharing Can.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Blind Study Finds YP Local Results Beat Google, Bing, Yahoo 2013: Thousands of queries were compared over a year.

Search Marketers 86

Search Marketers Marketing Marketers SEO 86

Neil Patel

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs).

Branding 126

Branding Retail Real Estate User-Generated 126

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Amazon makes it easy to find products and sell them via the platform.

Transform 226

Transform Education Price User-Generated 226

Search Engine Land

JANUARY 15, 2023

Day Google doodle promotes King’s message of unity. 2014: Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17% year-over-year and 13% over Q3 2013. Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4. 2013: Winning The Conversion But Losing The War by David Rodnitzky.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. Also, when sharing content on behalf of your brand, make sure your posting it as your brand, and not as yourself.

Real Estate 112

Real Estate Promotion User-Generated Analytics 112

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. They aren’t loyal to brands.

Influencer Marketing 87

Influencer Marketing Market Trends Gen Z Fashion 87

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers 95

Search Marketers SEO Health Marketing 95

Search Engine Land

MARCH 11, 2023

Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details. Google Launches Help Center For Hacked Sites 2013: Complete with step-by-step instructions and videos that outlined each part of the process.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Martech

MARCH 28, 2023

Connecting creative work to the customer journey with brain science In an interview, Tony Crisp , an innovative brand strategist and founder of CRISPx Brand Agency, described a methodology he pioneered to connect creative work to the customer journey using brain science, simplified into four distinct stages: Seek.

Customer Journey 132

Customer Journey Customer Whitepaper Marketing 132

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

Promotion 134

Promotion Advertising Advertisers Thought Leadership 134

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Brands can now buy Walmart sponsored search ads via API partners. A day later, we found out what happened, according to Google.

Search Marketers 93

Search Marketers Marketing Marketers Advertising 93

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” 2015: How To Leverage The Best Local Content Source For Multi-Location Brands by Adam Dorfman.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. 2013: It was a bug. Twitter Search Lets You Once Again Find Old Tweets 2013: Twitter said that some older tweets were going to be available. Don’t Panic.

Search Marketers 86

Search Marketers SEO User-Generated Marketing 86

Search Engine Land

JANUARY 3, 2023

24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to their website. 2018: Privacy, brand safety and other factors were going to make paid search even more attractive to marketers going forward, according to Forrester Research.

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

Automobile 84

Automobile Marketing Marketers Social Media Marketing 84

Hubspot Marketing

NOVEMBER 17, 2023

The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl , Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa. The ad was produced by Wieden + Kennedy, London.

Customer 124

Customer Millennials Advertising Advertisers 124

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 94

Search Marketers User-Generated Marketing Marketers 94

Sachs Marketing Group

DECEMBER 20, 2022

Conceptually, TikTok differentiates itself from its short-form video peers like YouTube and Instagram in a number of important ways: its user base, the type of videos it promotes, and the way businesses portray themselves on the app to tremendous success. . But it’s also easy to blunder and mess with your brand’s image.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Rock Content

JULY 5, 2023

The Barbie movie is just a few days away from its official launch on July 21st, and its promotion continues to be a shining marketing example. I’m talking about the clever utilization of one of the most recognizable brand colors worldwide, tons and tons of product partnerships, and even the use of AI and interactivity.

User-Generated 81

User-Generated Marketing Marketers Promotion 81

Rock Content

FEBRUARY 4, 2021

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market. Stay with us!

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Hubspot Marketing

DECEMBER 1, 2023

Similarly, when you add them to product guides, promotional videos, or sales playbooks, they bring in more responses and encourage readers to interact. For example, if you’re listing the nutritional components of a product on a product guide, using icons for stating categories like ? Icons set your brand apart.

eCommerce 112

eCommerce Marketing Marketers Manufacturing 112

AWeber

NOVEMBER 28, 2023

Run too many and you risk devaluing your brand. The biggest motivators are: Customer ratings and reviews (cited by 94% of respondents) Price of product (91%) Free shipping (78%) Brand preference (65%) Friend/family recommendations (60%) So there are no guarantees a sale will even move the needle.

Email Marketing 87

Email Marketing eCommerce Marketing Marketers 87

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. 7 Personalized Marketing Examples. The Example.

Personalized Marketing 137

Personalized Marketing COS Branding Price 137

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

Branding 111

Branding Food Shoppers User-Generated 111

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 95

Branding Millennials Entertainment Transform 95

Buffer Marketing

FEBRUARY 1, 2024

My short answer is usually the same — it’s the people and the product. I truly enjoy working alongside the Buffer team, and I am also an avid user of the product for my personal social media accounts and have been since 2013. So why have I stayed?

Energy 91

Energy Price Product Branding 91

Rock Content

JANUARY 3, 2024

You’d expect big-budget brands to sidestep marketing advice fails, especially as the global ad spending hovers around $1 trillion for the first time in 2024. Instead, tune in to market trends and, in this case, learn from the big mistakes made by big brands. Lightheartedness doesn’t always work.

Marketing 74

Marketing Marketers Retail Social Media Marketing 74

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. What Is Twitter Influencer Marketing?

Influencer Marketing 96

Influencer Marketing Marketing Marketers Entertainment 96

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. .” — Alex Goot (@alexgoot) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145

Neil Patel

NOVEMBER 30, 2020

You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Simply put, if you’re a brand, you can’t afford to ignore Facebook. You should be using it to promote your products, advertise your brand , and generally represent your company. So what does this tell us?

Real Estate 144

Real Estate Transform Promotion User-Generated 144

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Plan content production.

Video Marketing 143

Video Marketing Marketing Strategy Entertainment Marketing 143

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. What is a trust bank?

eBook 126

eBook Email Marketing Promotion Customer 126