Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

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Adobe Experience Cloud Blog

MAY 23, 2014

The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. Perhaps in was the September 2013 drop in share price.

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Businesses Grow

MARCH 10, 2025

Marketers create customers. And to create customers, we must create awareness for our products. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. As I am writing this post, I’m attending the global thought leadership conference SXSW. 1) Awareness OK, I lied.

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Adobe Experience Cloud Blog

JUNE 19, 2017

I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. The result?

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Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. So, we tend to have a variety of content from different voices.

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Adobe Experience Cloud Blog

JUNE 11, 2015

One of these practices is obtaining permission from their current customers and potential customers alike before sending SMS and MMS messages to their mobile devices. Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. So, I’ll keep saying it—make sure you comply!

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Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. And if they’re not customers (yet), consider giving them a demo, free trial, or sneak peek at your product. over last year. million people.

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Adobe Experience Cloud Blog

JANUARY 16, 2014

Gartner Customer Strategies & Technologies Summit (April 28-29) – London, UK. What were your favourite events of 2013? Please share your thoughts below. Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

MARCH 10, 2015

Today’s customers have a 24/7 mentality. And our success is no longer just based on how clever we are, but how adept we are at connecting with customers at the speed of today’s digital world. Marketers Don’t Create Customer Journeys…Customers Do. Why would someone think it any different in interacting with customers?

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Adobe Experience Cloud Blog

MAY 20, 2015

A customer enters. “Is While interactive ads are certainly engaging, customers can’t download tangible experiences onto a smart device. Converting customers to brand advocates is as easy as introducing a Wes Anderson fan with a smartphone to Bar Luce. The whole scene is quirky, adorable, and unbelievably Instagram-able.

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Adobe Experience Cloud Blog

AUGUST 25, 2014

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Whitepapers and benchmarking studies can crystalize your thought leadership and value proposition, but they often aren’t delivered in an appealing way.

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Adobe Experience Cloud Blog

JANUARY 2, 2015

Content marketing will continue to be an important part of demand generation but the companies that can effectively tell a customer-centric story and engage their potential customers through innovative content will succeed. Multi-channel communication will be more important than ever. How are you planning for the new year of marketing?

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Adobe Experience Cloud Blog

JULY 21, 2015

His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Batch emails are the cheapest, quickest way to communicate to your prospects and customers. What should I be doing differently?

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Adobe Experience Cloud Blog

JUNE 11, 2014

As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. Build Deep, Enduring Relationships with Customers Over Time.

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Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. Who do you see changing the game in their industry and what lessons can we learn from them?

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Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. The big trend for 2013 is going to be agile marketing. Doing so allows you to custom tailor online ads and landing pages.

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Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Donors, like customers, expect a personalized experience. The New Nonprofit: Better Communication, Bigger Donations was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

DECEMBER 9, 2013

In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on. Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). Who will rule the future?

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Adobe Experience Cloud Blog

JULY 19, 2018

Who Influences Your Customer? To utilize your sphere of influence is to leverage your EXISTING customers as a centerpiece and reverse-engineer the companies and contacts that are within one degree of “social proximity” from your customers. One example of this is job changes from existing customers to new logos.

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Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion smartphone users, which translates to 1 in 7 people worldwide! This statistic makes optimizing your websites for mobile devices more compelling. Load Speed, Apps, and More.

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Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. A: We measure a breadth of metrics from customer satisfaction and share of voice in the press, web traffic, search traffic etc.

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Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

In the same survey, customers also indicated that trust in a brand’s content is three times as important to them as trust in a brand’s own employees. According to a 2015 DemandGen survey , over 90% of customers favor visual/interactive content, a stat that’s up from last year, indicating upward movement.

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Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

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Adobe Experience Cloud Blog

JULY 1, 2013

Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. How to Simplify Your Complex Event Programs Using Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. ” It’s not an internet of things, it’s an internet of customers.

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Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

According to the Online Publishers Associated (OPA), 73% of its members already used native advertising as of June 2013, while 90% plan to use native ads by the end of the calendar year. Social media marketing has embraced native advertising for a reason – we don’t want to sell a product, so much as we want to be part of our customers’ lives.

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Adobe Experience Cloud Blog

JANUARY 21, 2014

At Marketo, we love how social media allows us to get closer to our customers, prospects, fans, and advocates. We also use the Lead Generation Cards which Twitter released over the Summer of 2013 ( details here ), as well as Facebook Ads to build our funnel. For me, the ability to connect with other human beings is the best part.

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Adobe Experience Cloud Blog

DECEMBER 17, 2013

Canadian airline WestJet gets the 2013 “Melt My Heart Award” for their Christmas Miracle campaign. who have a new definition of customer appreciation (assuming that they aren’t Scrooges who think of this as a slimy PR scheme, of course). Interact with customers as you would with friends and family. What a neat little purrrrrrk!

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Adobe Experience Cloud Blog

APRIL 21, 2014

And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. Do Something New.

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Adobe Experience Cloud Blog

OCTOBER 12, 2017

There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. The first thing a customer sees in their inbox is who an email is from. They even include what looks to be a personalized customer service angle to finish the email.

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Adobe Experience Cloud Blog

DECEMBER 10, 2014

Airlines tend to get the most negative sentiment during the crazy holiday travel season, so in 2013, Canadian airline WestJet surprised its passengers , and the world, with a surprise delivery of gifts. The increase in customer sentiment and brand recognition that it drove was priceless. 4) Surprise and Delight: WestJet.

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Adobe Experience Cloud Blog

MARCH 28, 2014

Collect details about their latest features, what their customers are saying about them, and the message they are highlighting at the conference. If you prefer to engage a salesperson directly, here are some questions to ask that will steer the conversation away from a generic pitch: What do your customers love about your solution?

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Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Thought leadership. If you believe in your business’ mission and want to help your customers, then use whatever words you like. The word is short for vaporize and also comes in verb form (vaping). Native advertising. Consumable.

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Adobe Experience Cloud Blog

APRIL 15, 2014

If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. This is why the salutation read, “Dear Fandango Customer” and not “Dear DJ.”. Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended). Modern Marketing'

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Adobe Experience Cloud Blog

OCTOBER 4, 2017

Typically employees, shareholders, and customers will be on your list. Turning customers into brand advocates can be daunting, but it is an achievable goal that can really help you should a social media disaster occur. This caused huge backlash online due to a terrorist attack that occurred at the Boston marathon in 2013.

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Adobe Experience Cloud Blog

APRIL 8, 2014

1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights.

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