Remove 2013 Remove Customer Remove Thought Leadership
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Customer experience management in the age of agentic AI

Martech

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?

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What is the Difference Between Thought Leadership and Content Marketing?

Adobe Experience Cloud Blog

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. My Thoughts.

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The Sights of Dreamforce 2013

Adobe Experience Cloud Blog

Author: Rick Siegfried Dreamforce 2013 has ended! Bigger and better than ever, this year delivered unforgettable experiences from the release of Salesforce’s new customer platform, Salesforce1, to Green Day punking out AT&T Park, to a few surprise special guests during the keynotes. Sights of Dreamforce 2013 from Marketo.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

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10 Insider Tips for Your Dreamforce 2013 Experience

Adobe Experience Cloud Blog

Dreamforce’s main Expo Hall is in Moscone North, but there will be tons of sessions and booths to check out across the street in Moscone West, including a Customer Company Showcase, Developer Zone, and AppEchange Partner Zone. VISIT THE MARKETO SATELLITE BOOTH #628. . What do you want to do while in San Francisco at Dreamforce?

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Customer Happiness | 4 Tips to Measure What Truly Matters

Adobe Experience Cloud Blog

Do you want happy customers? . No business wants unhappy customers. Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.) . They can’t tell you how the customer is feeling.

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5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013

Adobe Experience Cloud Blog

They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service. Because there are so many ways to reach customers in today’s complex digital world, marketers have more and more opportunities to create campaigns that leverage different mediums.