Duct Tape Marketing

NOVEMBER 9, 2012

Here are the five trends that I see will significantly impact businesses in 2013. Some of the greatest challenges we face in the world, challenges that have to do with health, energy and education, are being tackled in unique ways. Crowdsolving” becomes a hot innovation trend.

Energy 78

Energy Health Education Communications 78

Hubspot Marketing

SEPTEMBER 23, 2024

In 2013, the dish soap company released a nine-part documentary called “The Big Picture,” which followed rescuers and volunteers using Dawn to clean and care for wildlife. The video features real voice messages from educators thanking Subaru for adopting their classrooms and providing the necessities to their students.

Food 117

Food Energy Place Health 117

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. The use of high quality, education based content.

Marketing Mix 68

Marketing Mix SEO Education Content Marketing 68

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors.

eCommerce 246

eCommerce Education Management Product 246

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. conversion rate.

CMO 78

CMO B2C Marketing Marketers 78

Businesses Grow

MARCH 10, 2025

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands. A focus on cultural relevance requires an obsession with … 3) The Need for Speed At 8:48 p.m.

Transform 106

Transform Influencer Marketing Thought Leadership Marketing 106

Set Up

SEPTEMBER 3, 2024

Generation Alpha is the youngest generation and may be too young to worry about since they were born in 2013 or later…but what can marketers learn about them and how will advertising to Gen A be different from advertising to Gen Z? Gen A was raised on technology for entertainment, education, and connecting with friends. Be digital.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. DemandCon Educational Marketing & Sales Events | Demandcon. I attended a few. Spoke at a few. crowd rank.

Marketing 111

Marketing Marketers Education Content Marketing 111

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals. Content on the internet tripled between 2010 and 2013.

Advertisers 112

Advertisers Advertising Education Content Marketing 112

Adobe Experience Cloud Blog

APRIL 2, 2013

of staff allocations, according to IDC’s 2013 Marketing Planner. Most marketing automation vendors offer add-ons to their basic software subscriptions—including new-customer enablement, premium support packages, consulting services and instructor-led education and training. of their programs budget, and 1.6%

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Price 134

Marketing Insider Group

MARCH 5, 2013

In his article Trends for 2013: The Rise of the Entrepreneur , J.D. Meier tells us that 2013 is the Year of the Entrepreneur and due to economic pressures and competition, innovation to find new ways to do things more efficiently is in demand.

Millennials 111

Millennials Thought Leadership Marketing Marketers 111

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. According to eMarketer, this year alone, 69.8 million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 10, 2012

The idea behind The Furrow was not to sell John Deere equipment, but instead educate farmers on new technology and how they could be more successful business owners. The big trend for 2013 is going to be agile marketing. John Deere’s The Furrow magazine is considered by many to be one of the first examples of corporate storytelling.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Search Engine Land

MARCH 24, 2023

Google adds practice problems and math solver structured data and Search Console reports 2021: Google came up with new structured data and Search Console reporting to help educational websites understand which pages had these content types. 2013: Did Apple see indoor location as a future part of the iOS platform?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. M: What is your focus for the rest of 2012 and what can we expect from Social Fresh in 2013? We moved from our conference education mindset to taking that educational product and bringing it online where we can scale it.

Education 124

Education eBook Analytics Retail 124

Adobe Experience Cloud Blog

AUGUST 25, 2014

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? If your mission is deliver value at each stage of the buying process, this might take the form of education, problem identification, analysis, and even entertainment.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Marketing Insider Group

MARCH 5, 2014

Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain). And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013. appeared first on B2B Marketing Insider.

Entertainment 111

Entertainment SEO Education Content Marketing 111

Marketing Insider Group

DECEMBER 18, 2012

I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Inspired by Joe, I said the main point was that “good content educates, entertains or even amazes your audience because it starts with a focus on them, not you.” Focus On The Customer.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. He is the author of some of the world’s bestselling marketing books and is an acclaimed keynote speaker , college educator, and business consultant. At 8:48 p.m. This journey could take months.

Gen Z 130

Gen Z Transform Marketing Marketers 130

Martech

AUGUST 17, 2022

What we found is our skills-based, job-focused education and training provides the foundational skills for people that have the passion, drive and aptitude to be successful,” she says. We have individuals that are job ready right now because of LaunchCode’s on-going education schedule.”. Filling many different roles.

Non-Profit 101

Non-Profit Education Management Marketing 101

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. followers) TikTok: @amy.porterfield (11.4K

eCommerce 112

eCommerce Transform Retail Shoppers 112

Marketing Insider Group

FEBRUARY 5, 2013

Here are the facts: Since 2002, I’ve been the Chief Content Officer of MarketingProfs , a training and education company. Those who kill it with content in 2013 and beyond are those brands that view publishing as a privilege. Tell us: who is Ann Handley ? Chapman and I talked about in Content Rules.

Branding 111

Branding eBook Education Marketing 111

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. Marketing content should educate and create a dialogue about challenges and issues that are unique to the buyer. 85% stated they wanted a vendor with knowledge of their industry.

Transform 110

Transform Marketing Marketers Education 110

Marketing Insider Group

MARCH 29, 2021

Look at their age, gender, culture, marital status, income, language, professions, and educational levels. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Studies show that 95 percent of all purchase decisions are emotion-driven.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. Google planned to upgrade all campaigns in June 2013 (though the full rollout would actually begin July 22 and would take several weeks to complete). 2013: Matt Cutts said the “writing is on the wall” for this feature.

Search Marketers 77

Search Marketers Marketing Marketers SEO 77

Hubspot Marketing

MAY 1, 2017

Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. Even with a great algorithm, they are, at best, very educated guesses as to what’s going to be applicable to your customers. The Example. Amazon’s personalization efforts aren’t exactly new. The Takeaway.

Personalized Marketing 145

Personalized Marketing COS Branding Marketing 145

Adobe Experience Cloud Blog

JULY 10, 2017

And a 2013 Penn State study found that storytelling helped improve medical students’ attitudes toward treating dementia patients. Education: Blogs, articles, infographics, explainer videos, or any instance in which you need to communicate concepts clearly.

Branding 134

Branding Direct Mail Entertainment Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. When you create a quiz, be sure that the end product will educate and/or entertain your audience, or it will remain in content purgatory where no one will see it.

Entertainment 134

Entertainment Thought Leadership User-Generated Digital Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Marketo: What’s your focus for rest of 2012 and into 2013 and what can we expect from MarketingProfs? Educating marketers who need to know about things like content marketing and more broadly about all kinds of marketing disciplines. Handley: So we’re doing a lot of training programs these days at MarketingProfs.

Energy 133

Energy Marketing Marketers Entertainment 133

Adobe Experience Cloud Blog

DECEMBER 3, 2012

We have to educate sales to focus on quality first, not quantity and with the right tools marketing can deliver those quality leads. Marketo: What’s your focus for the rest of 2012 and what can we expect in 2013? It’s that “sick of the noise ratio” that’s plagued the marketing and sales relationship for a long time.

CRM 116

CRM Marketing Marketers Analytics 116

Search Engine Land

DECEMBER 31, 2022

And the founders of that 2006 team had been reporting on and educating the industry for about a decade prior to that (at Search Engine Watch). Google’s 2013 New Year’s Day Logo Cleans Up The New Year’s Eve Logo. So join us every day, as we rediscover the headlines and history of SEO, PPC and digital marketing from years gone by.

Search Marketers 90

Search Marketers Marketing Marketers Education 90

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. We’re not limited to TV-style ads or perfectly polished educational videos. Educational : These are informative and can create brand awareness for new customers.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Hootsuite

APRIL 7, 2022

Founded in 2013, Patreon allows content creators to earn money from subscriptions. Messaging app Telegram was founded in 2013, as a privacy-focused alternative to bigger platforms like Facebook. And users who share personal information in a chat, such as their phone number, will receive a pop-up safety alert to educate them about risk.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare.

Influencer Marketing 127

Influencer Marketing Market Trends Gen Z Fashion 127

Marketing Insider Group

MARCH 7, 2013

We are educating content marketing folk to think a little differently about curation and embedding list content inside blogs. We have a big new responsive/mobile re-styling due on the 18th of March 2013. Tell us about a tough or interesting challenge your team faces. Our challenge is one of alerting people to the possibility of lists.

Branding 106

Branding Thought Leadership Fashion Marketing 106

Search Engine Land

MARCH 7, 2023

Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers. Report: Google To Settle “WiSpy” Investigation With Attorneys General For Measly $7 Million 2013: And Google would admit no wrongdoing. The end of Toolbar PageRank was inevitable by this point.

Search Marketers 81

Search Marketers Marketing Marketers SEO 81

Content Marketing Institute

DECEMBER 11, 2018

Allison Wert , content marketing manager, Frontline Education. Check out the forecasts we shared for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , 2017 , and 2018 to see what we got right and where we went way off track. . A number of businesses will stop thinking about #contentmarketing as a separate discipline.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111