Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 127

Search Marketers Neuromarketing SEO Marketing 127

Search Engine Land

FEBRUARY 14, 2023

Snapchat introduces attributable mid-roll ads for Snap Stories 2022: The ad product was in closed beta. Product card buttons pop up on desktop search 2019: Google Shopping product panel adds for “details”, “reviews” and “stores” options. 2013: For several weeks, it had become nearly useless.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Instagram product tags rolling out to all U.S. Instagram product tags rolling out to all U.S. on mobile devices.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page.

Search Marketers 95

Search Marketers Finance Marketing Marketers 95

Search Engine Land

MARCH 5, 2023

More ‘shoppable ads’ coming to Google Images 2019: The sponsored images highlighted products that, when moused over, revealed brand, price and other details. Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products 2019: Yelp manually checks that the business has a license and is in good standing.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

FEBRUARY 10, 2023

Yelp launches ‘Showcase Ads’ and store visits attribution 2020: The products were intended for national and multi-location brands. Retailers: GTINs Required By May 16 For Google Product Listing Ads 2016: GTINs would be required for brand name products sold by multiple merchants. Warner Bros.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. Now I’m Managing Editor of Search Engine Land & SMX. Google testing new look for local inventory ads in place of local pack. 2013: Google axed 224 million bad ads in 2012. Sign of Hope?

Search Marketers 109

Search Marketers Marketing Marketers SEO 109

Search Engine Land

FEBRUARY 19, 2023

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles 2014: The company said it had more than 270,000 advertisers, a 30% gain year-over-year and up 10% from Q3 2013. Google Shopping Tops Amazon Product Ads: 32.7% Google Shopping Tops Amazon Product Ads: 32.7% million U.S. million more than Yahoo.

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Search Engine Land

JANUARY 9, 2023

2020: The company was also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers. 2014: More than a billion queries were performed on the search engine during 2013. 2013: Foundem was seeking damages for revenue lost as a result of Google’s “anti-competitive conduct.”.

Search Marketers 89

Search Marketers Transform SEO Marketing 89

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day . URL network.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.”

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Search Engine Land

JANUARY 31, 2023

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager 2022: The portfolio feature automatically adjusted bidding across multiple campaigns to balance under- and over-performing campaigns that shared the same bidding strategy. 2013: Answer: On multiple devices.

Search Marketers 94

Search Marketers User-Generated Non-Profit Marketing 94

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search 2013: Examples of searches that were a mix of comedy and creepiness.

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Search Engine Land

FEBRUARY 13, 2023

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related 2013: Google’s Matt Cutts answers “How many types of messages does the webspam team send to Webmaster Tools?” Related coverage: Official: Microsoft Management Reorg Announced; Dueling Ad Groups?

Search Marketers 88

Search Marketers User-Generated Marketing Marketers 88

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers 95

Search Marketers SEO Health Marketing 95

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

FEBRUARY 20, 2023

Google Places Quality Guidelines Updated 2014: Google would allow a single descriptor within the business name, if and only if that descriptor was location information or described business offers. New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files 2013: A new feature helped webmasters create two types of XML Sitemaps.

Search Marketers 96

Search Marketers Real Estate Law Food 96

Search Engine Land

JANUARY 3, 2023

24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to their website. 2013: Izik was designed to deliver a tablet-friendly search experience. 2007: These were timely efforts by Amazon and LinkedIn after Google dropped their Answers product.

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

Search Engine Land

JANUARY 10, 2023

2013: Overall query volume appeared to be declining as mobile devices cannibalized traffic. 2013: StumbleUpon was getting regular requests each week from people asking for it to remove links to their sites. Google Eases Management of Negative Keywords, Changes AdWords Display. Yahoo Directory Places Images On Sponsored Ads.

Search Marketers 87

Search Marketers Finance Marketing Marketers 87

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king. Of course you can’t.

SEO 72

SEO PR Education Food 72

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. 2013: Reporting Multinational SEO Performance: Difficulties & Insights by Chris Liversidge. ” – Google. by Wesley Young. by Eric Enge.

Search Marketers 93

Search Marketers Marketing Marketers Advertising 93

Hubspot Marketing

DECEMBER 1, 2023

Similarly, when you add them to product guides, promotional videos, or sales playbooks, they bring in more responses and encourage readers to interact. For example, if you’re listing the nutritional components of a product on a product guide, using icons for stating categories like ? Icons encourage and improve engagement.

eCommerce 112

eCommerce Marketing Marketers Manufacturing 112

Buffer Marketing

DECEMBER 1, 2023

I think we're coming back around right now and getting to a really good place again. Then, they might call on an Engineer or Product Manager, who will be able to share more about the system, maybe even how this may change as part of the roadmap for the future. What are we building on the product side?’

Communications 99

Communications Management Customer Product 99

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” As always, we build customer feedback into the final product. What Do Eric Schmidt And Oprah Have In Common?

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Buffer Marketing

FEBRUARY 1, 2024

My short answer is usually the same — it’s the people and the product. I truly enjoy working alongside the Buffer team, and I am also an avid user of the product for my personal social media accounts and have been since 2013. So why have I stayed? I haven’t had that issue.

Energy 91

Energy Price Product Branding 91

Sachs Marketing Group

DECEMBER 20, 2022

Unlike Reels , which often feature higher production levels and require a more refined look to gain popularity, TikTok explicitly promotes lower-fidelity video. Because of its uniquely young audience, blazing-fast growth, and low video production costs, the marketing potential on TikTok is absolutely immense. Step One: Be Funny.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Push notifications help business owners or social media managers keep track of all important conversations and requests to solve them promptly.   Source: Buffer Here are two main reasons why: It keeps all conversations in one place.

Customer 110

Customer Communications Transform Social Media Marketing 110

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. As a place that encourages endless scrolling, Pinterest’s power is limitless. Why sell products and services on Pinterest? It’s self-contained. Pinterest shopping features.

User-Generated 112

User-Generated Retail Shoppers Shipping 112

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. If Google loses the case, it could mean it is no longer automatically installed as the default search engine on everyday products, which could threaten its position as the world’s search leader. Let’s get to it!

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Hubspot Marketing

JANUARY 17, 2024

And before you do that, be sure to provide adequate training to those who are new to social media management, so they aren't confused about when they should be hitting publish, what they should be posting, if something should be scheduled first, who they should be posting it as. 7) Post photos and videos to your Timeline.

Real Estate 112

Real Estate Promotion User-Generated Analytics 112

Buffer Marketing

FEBRUARY 27, 2024

The agency was founded in 2013 to “create pathways into advertising and entertainment for Gen Z BIPOC and LGBTQ+ directors, photographers, and creatives.”  ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Hootsuite

FEBRUARY 14, 2023

Have they collaborated on a line of products together? View this post on Instagram A post shared by Our Place (@ourplace) This post announcing the Our Place x Selena Gomez collection has over 51,000 likes. Some influencers have a management company listed on their website or Instagram bio. Communication.

Entertainment 110

Entertainment Fashion Influencer Marketing Energy 110

Hubspot Marketing

JULY 19, 2023

Arianna Huffington: "The Power of Sleep" (2023) Theme of the Speech: Sleep and Productivity The Huffington Post's founder, Arianna Huffington, emphasized the importance of sleep to overall health. In her 2023 speech, "The Power of Sleep," she discusses how sleep deprivation affects our health, productivity, and happiness.

Health 145

Health Promotion Energy Entertainment 145

Hootsuite

FEBRUARY 24, 2021

If you’re a social media manager, you’ve probably been asked these questions. What is a social media manager and what do they do? Social media managers communicate on behalf of a company or organization through social media channels. Here are 11 important skills for a social media manager to have. and Walmart Inc.,

Health 141

Health Social Media Marketing Marketing Marketers 141

Martech

MARCH 30, 2022

said Cesar Brea, partner at global management consulting firm Bain & Company. And a lot of this complexity made it difficult to manage the communications and the priorities at a time when they really needed to be nimble.”. Biopharmaceutical company AbbVie was spun off from Abbott Laboratories in 2013.

Pharmaceutical 101

Pharmaceutical Transform Marketing Marketers 101

Jeff Bullas

DECEMBER 7, 2022

This has placed significant stress on Africa’s already strained health systems. Mpharma was formed by award-winning Ghanaian entrepreneur Gregory Rockson in 2013. Telecommunications and E-payments. Closely related to fintech in the investment space is a more traditional investment base: The mobile/smartphone. Women-owned businesses.

Health 202

Health Non-Profit Food Energy 202