Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. conversion rate.

CMO 79

CMO B2C Marketing Marketers 79

Businesses Grow

MARCH 10, 2025

There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Sprout Social

MARCH 12, 2025

And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Which makes social marketers (understandably) uneasy. Social marketers arent getting the support they need to take big swings on new platforms. We know that social media moves fast.

User-Generated 123

User-Generated Health Retail Branding 123

Hubspot Marketing

APRIL 19, 2018

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. Download the full video series, 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. Want to learn to do more in Excel?

CRM 145

CRM Analytics Customer Product 145

Martech

NOVEMBER 21, 2024

” She had been with Temkin Group since 2013. “It’s about how we are delivering the emotionally engaging, innovative experiences that will help us to stand out in a crowded market.” I should be able to change from a sales, to a service, to a marketing conversation as fluidly as possible.”

Management 144

Management Customer Transform Thought Leadership 144

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise? Be digital. Get creative.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food 114

Food Energy Health Place 114

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

MARCH 24, 2023

Google Finally Discontinues The Blocked Sites Feature 2013: After over a year of the blocked sites feature not working (and two months after Google promised it would return) Google officially declared they were discontinuing the feature. 2013: Did Apple see indoor location as a future part of the iOS platform? billion in 2009 to $16.6

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Hubspot Marketing

MARCH 19, 2020

If you can prove that your marketing activities actually made an impact in your business, you'll have many more opportunities at your disposal. Sounds like every marketer's dream, right? So how do you go about first, finding the right metrics to use, and second, proving your marketing's ROI to your boss? ROI Excel Templates.

Marketing 145

Marketing Marketers CRM Customer 145

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

SmartBrief - Marketing

MAY 7, 2025

Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house team or hire an agency? Because at the end of the day, talent not structure is the engine of great marketing. Freelancers now represent over 50% of the creative workforce in marketing and advertising, per a 2023 Upwork study.

Shipping 60

Shipping Branding Performance Marketing Advertising 60

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors.

eCommerce 246

eCommerce Education Management Product 246

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google axed 224 million bad ads in 2012. Sign of Hope?

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. 2013: Kohn joined us as our Special Projects Correspondent. Market Share. An Apology To Wired & The Search Marketing Community. by Miles Carter.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]. percent in December 2013, to 67.3 Facebook Graph Search arrives.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Dig deeper: 12 over-looked content marketing tools and features you should be using Canva Sheets Canva Sheets is described as more than just a spreadsheet. Visual Suite 2.0

Transform 73

Transform User-Generated Analytics Communications 73

Search Engine Land

JANUARY 1, 2023

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? The big PPC shifts of 2019 that will shape how we market in 2020. 2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. 2007-2013). Buying links?

Search Marketers 104

Search Marketers Manufacturing Marketing Marketers 104

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Marketing Plan 145

Marketing Plan Energy Marketing Marketers 145

Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. ” Google was also expanding ad grants for COVID-19 public service announcements. Yep launched in 2022.)

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Hubspot Marketing

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Hubspot Marketing

NOVEMBER 11, 2024

For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today. Color Scheme Your business’s color scheme influences all of its visual branding elements: logos, marketing materials, website, everything.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Duct Tape Marketing

JUNE 17, 2020

How to Embrace a More Diverse Approach to Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sergio Alcocer. In this episode of the Duct Tape Marketing Podcast , I interview Sergio Alcocer, one of the most progressive multicultural marketers in the USA.

Advertisers 101

Advertisers Advertising Marketing Marketers 101

Search Engine Land

JANUARY 7, 2023

Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow. ” Why?

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. How did you come to be in marketing? I started as a journalist covering the media, entertainment and technology space back in India in 2013. Get the daily newsletter digital marketers rely on. Processing.Please wait.

SEO 116

SEO Entertainment Marketing Marketers 116

Many Chat

JUNE 13, 2022

May 2, 2013: Photo tagging capability introduced. June 20, 2013: Videos introduced. December 12, 2013: Instagram Direct was introduced. Back in 2013, the 15-second video feature was introduced, giving birth to later features like Stories and Reels. When did Instagram make the leap to become a marketing powerhouse?

Transform 98

Transform Marketing Marketers Analytics 98

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketing Marketers 130

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Duct Tape Marketing

JUNE 2, 2021

Simplify Your Marketing And Grow With Less Stress written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Most people overcomplicate marketing. It doesn’t have to be that way.

Marketing 101

Marketing Marketers Marketing Plan 101

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Are your marketing efforts aligned with your customer’s goals? The implications of serotonin in marketing are complex and not fully understood.

Customer Journey 136

Customer Journey Customer Whitepaper Marketing 136

Litmus

JULY 1, 2021

Outlook has been a plague of email marketers for a long time, but does it have to be? But, for email marketers, it doesn’t cut it for rendering HTML emails. Take a look at this side-by-side comparison before and after this fix: Outlook 2013 at 120 DPI (without fix). Outlook 2013 at 120 DPI (with fix). Ah, simpler times.

Email Marketing 136

Email Marketing Branding Marketing Marketers 136

Search Engine Land

FEBRUARY 20, 2023

SMBs bullish on virtual assistants, think Alexa has biggest marketing potential 2019: There was high awareness of voice assistants as a potential marketing channel, as well as potential pent-up demand. MojoPages: Whole Lotta Yelp, A Little YouTube 2007: The site was modeled heavily on Yelp but added video and a hint of Yahoo Answers.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Adobe Experience Cloud Blog

OCTOBER 27, 2020

So what if we could do something similar with our customers, and create a marketing equivalent of the World Happiness Report to find out how happy they are with our services? Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. .

Customer 174

Customer Thought Leadership Promotion Branding 174

Search Engine Land

FEBRUARY 11, 2023

” Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End 2013: The company said that as of December 2012, mobile devices accounted for 23.4% Bing Ads Updates Pro Accreditation Training; Exam Is Now Free 2013: Among the changes, Bing transitioned the training segments from video based to text based content.

Search Marketers 85

Search Marketers SEO Retail Marketing 85