Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. I believe that business people in general, and marketers especially , have an obligation to do more than just consume content or share other people’s content but to become a content creator and to contribute to your work and your life. What Is The Future of Content Marketing?

Entertainment 106

Entertainment Marketers Marketing Content Marketing 106

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Thought Leadership 100

Thought Leadership CRM Marketers Marketing 100

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

Promotion 134

Promotion Advertising Advertisers Thought Leadership 134

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. And how should marketers work with it?

Promotion 108

Promotion Real Estate Shipping Food 108

Adobe Experience Cloud Blog

MARCH 25, 2013

If you are a marketer (or anyone on social), you have most likely started to hear a ton of news centered around this cool app. So how can you use Vine as part of your content marketing strategy? With some creative thinking you can come up with a great story that promotes your brand and shows your brand flair at the same time.

Content Marketing 134

Content Marketing Fashion Entertainment Marketers 134

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketers Marketing 134

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. According to Growth Market Reports , the global online coaching market size was valued at around USD 1938.41

Transform 264

Transform Education eBook Price 264

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Marketing Plan 145

Marketing Plan Energy Marketers Marketing 145

Duct Tape Marketing

JANUARY 3, 2014

5 Most Popular Guest Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In 2013 we added a new weekly feature to Duct Tape Marketing – guest posts. Think you would like to write a guest post on Duct Tape Marketing? Duct Tape Marketing guest post'

Whitepaper 55

Whitepaper Copywriting Health Analytics 55

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

But, you may not realize there are lots of big name Marketers at the event. David Meerman Scott, Freshspot Marketing LLC. Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. 20, 10:30am-11:30am, Secrets of Content and Social Marketing Success with Copyblogger ( Register ).

CRM 131

CRM PR Marketers Marketing 131

Marketing Insider Group

MAY 23, 2013

What is the future of Marketing Innovation? Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences. The topic was the Future of Marketing and the main theme was that the future of marketing innovation will be all about the customer.

Customer 96

Customer Marketers Marketing CMO 96

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. And I wish you all the best in your marketing endeavors in 2013! The Social Business Imperative.

Marketers 103

Marketers Marketing Advertising Advertisers 103

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. As a marketer, focus on the KPIs that truly reflect profits earned. Don’t Buy Players, Buy Wins. Revenue per sales person.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Marketing Insider Group

DECEMBER 19, 2014

Gary Vaynerchuk is a digital marketing legend. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. By NewsCred contributor, Kylie Jane Wakefield.

Market Trends 110

Market Trends Content Marketing Whitepaper Marketers 110

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I think I had the topics right.

Transform 110

Transform Entertainment Marketers Marketing 110

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google axed 224 million bad ads in 2012.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Marketing Insider Group

DECEMBER 13, 2012

For marketers, this presents a massive challenge: first, we need to cover the cost of gathering and storing the data. That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. And this is also why I want a real-time, big data marketing dashboard.

Retail 108

Retail eBook Analytics Marketers 108

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Schedule & promote the videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” There are plenty of excuses for overly-promotional and boring content. Brand noise.

Content Marketing 111

Content Marketing Marketers Marketing Entertainment 111

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Adobe Experience Cloud Blog

OCTOBER 27, 2020

So what if we could do something similar with our customers, and create a marketing equivalent of the World Happiness Report to find out how happy they are with our services? Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. .

Customer 174

Customer Thought Leadership Promotion Branding 174

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Are your marketing efforts aligned with your customer’s goals?

Customer Journey 136

Customer Journey Customer Whitepaper Marketers 136

Adobe Experience Cloud Blog

MAY 20, 2015

This is immersive marketing.”. In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. Immersive Marketing. Storytelling has always been relevant to marketers. Experiential Marketing. A customer enters. “Is Is this a dream?” she asks. “No,”

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Neil Patel

OCTOBER 25, 2020

Do you need a creative agency or a marketing agency? Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.”. Marketing is just as important. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 141

Market Research Marketers Marketing Analytics 141

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. 2013: Kohn joined us as our Special Projects Correspondent. Market Share. An Apology To Wired & The Search Marketing Community. by Miles Carter.

Search Marketers 108

Search Marketers Non-Profit Marketers SEO 108

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing. Content Marketing'

Content Marketing 111

Content Marketing Thought Leadership Entertainment Marketers 111

Hubspot Marketing

DECEMBER 14, 2016

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide. As with any marketing campaign, your seasonal campaign messaging is so important. In 2013, MegaRed -- a company that sells a type of krill oil supplement that is good for your heart -- launched a noteworthy digital Valentine's Day campaign. Let's walk through them below.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Hubspot Marketing

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Marketers 145

Hubspot Marketing

AUGUST 21, 2017

If you're a business on LinkedIn, it can also be a fantastic marketing tool. In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram. 22) Check out LinkedIn's Content Marketing Score & Trending Content resources.

User-Generated 145

User-Generated Marketers Marketing Promotion 145

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 145

CMO Marketers Marketing Health 145

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

Transform 142

Transform Marketers Marketing Millennials 142

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. Marketing can’t get away with not being accountable (fortunately CMOs can prove impact).

Fashion 134

Fashion Marketers Marketing Analytics 134