Remove 2013 Remove Marketers Remove Promotion
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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Marketers love the Primary tab. It’s a purposeful place for marketing messages.

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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. What is the Gmail Promotions tab?

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

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What makes content go viral, backed by research

Martech

In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. Dig deeper: Why we care about content marketing 3. So, where’s the disconnect?

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The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Adobe Experience Cloud Blog

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. How are you planning on promoting your event?

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

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5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013

Adobe Experience Cloud Blog

Author: Dayna Rothman What makes fantastic marketing? How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. So how do you promote a beer that is themed after 1920s prohibition? I also love HBO and I think their marketing is genius.