Backlinko

JULY 16, 2025

Users notice it, remember it, and later search for your brand directly. But it also helps users self-identify, which can increase leads and conversions. They have a “Why you should trust us section” that states they’ve tested 40+ adjustable desks since 2013. That kind of transparency helps establish trust with users and LLMs.

User-Generated 121

User-Generated SEO Real Estate Branding 121

Hubspot Marketing

MAY 13, 2025

Thats how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Todays master in marketing knows a thing or two about user-generated content and how brands can make it work for them. Self-promotion comes second. SEO is dead, long live SEO!

User-Generated 115

User-Generated Marketers Marketing CMO 115

Jeff Bullas

DECEMBER 19, 2022

Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 10% transaction fees on sales Admin users Courses Coaching Digital downloads Unlimited students Integrated website and builder. #3 2 Teachable. 3 Thinkific.

Transform 264

Transform Education Price eBook 264

Adobe Experience Cloud Blog

OCTOBER 2, 2014

Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%.

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Marketing Insider Group

JANUARY 2, 2015

The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Email marketing generates revenue. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. 52% of marketers generated a lead from Facebook in 2013.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Neil Patel

JANUARY 7, 2021

So, let’s start with generating custom URLs for your campaign and some UTM best practices. How to Generate URL Parameters With Google’s URL Builder. Like your website or specific product promotion. A long and bulky URL does not make for a good user experience and might even come across as spammy. What Are UTM parameters?

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z 145

Gen Z Finance User-Generated Transform 145

Sprout Social

JANUARY 28, 2020

There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it. Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. What is Instagram advertising?

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Search Engine Land

JANUARY 17, 2023

2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. Sign of Hope? Google blocked 3.4

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Hubspot Marketing

AUGUST 21, 2017

The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. LinkedIn allows users to save up to ten job searches and three people searches. 9) Get endorsed for your skills.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Neil Patel

NOVEMBER 30, 2020

Thing is, that’s just not supported by the user data. billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined. You should be using it to promote your products, advertise your brand , and generally represent your company. Keep Your Facebook Cover Photo Simple.

Real Estate 144

Real Estate Transform Promotion Fashion 144

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2010: Query suggestions varied based on user location. Google Creates Smart Sitemap Generator Tool. 2013: 4 Ways To Determine Your Starting Bids by Brad Geddes.

Search Marketers 108

Search Marketers Non-Profit Marketing Marketers 108

Neil Patel

FEBRUARY 15, 2021

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. First-generation beacons were about the size of an apple. They must have Bluetooth enabled.

Energy 145

Energy Manufacturing Retail User-Generated 145

Neil Patel

APRIL 23, 2021

User-generated content is a must. — Alex Goot (@alexgoot) March 13, 2013. Let’s see what they are: Negative Reviews : Review sites allow users to express their opinion on your brand. Review Removal : Did a user claim something false about your company? ” The situation has radically changed.

Management 145

Management Food Communications SEO 145

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Users are loyal to their favorite social media and review sites. of mobile searches are based on location.

Branding 145

Branding Retail Real Estate SEO 145

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. The company generated more than 44 million Twitter impressions and 4,000 new followers in the week of the event. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Account Home.

Analytics 111

Analytics User-Generated Social Media Marketing Promotion 111

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation.

Personalized Marketing 145

Personalized Marketing COS Branding Marketers 145

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Facebook followed suit with its own blue verification checkmark in 2013. Paid or promotional content won’t be considered. What is Facebook verification? Step 4: Wait.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. You can use pinned posts as a way to promote things like new lead-gen offers, upcoming events, or important product announcements.

Real Estate 136

Real Estate Promotion User-Generated Analytics 136

Neil Patel

JULY 17, 2021

That said, here’s a rundown of the ranking factors we do know about: Page speed: Google updates with page speed might affect you if your website is slow to load because slow websites offer a poor user experience. Site design: Your website should be user-friendly and easy to navigate. Boost User Engagement. Google Hummingbird.

SEO 143

SEO User-Generated Analytics Education 143

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. The app is fast approaching half a billion users, and this stellar growth is inspiring more and more business owners to jump on board.

User-Generated 131

User-Generated Retail Shoppers Shipping 131

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2011: The illustrated guide showed how Google tracked its users and how DuckDuckGo didn't. ” – Google.

Search Marketers 86

Search Marketers Marketers Marketing Advertisers 86

Sachs Marketing Group

DECEMBER 20, 2022

With 2 billion downloads in early 2021 and surpassing 3 billion since, TikTok has easily become the most downloaded non-Facebook app on the App Store, with a user base of over a billion monthly users. Nearly half of TikTok’s current user base is between ages 10 and 29 , and over half of the user base is female.

Marketing Strategy 93

Marketing Strategy User-Generated Marketers Marketing 93

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In this mode, users can create their own source preferences.

Non-Profit 119

Non-Profit User-Generated Advertisers Advertising 119

Hubspot Marketing

FEBRUARY 27, 2019

Lead generation will show a LinkedIn lead generation form with pre-filled LinkedIn profile data to those LinkedIn users most likely to engage with the form. Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. They’re only visible on the LinkedIn desktop platform.

CRM 145

CRM Advertisers Advertising User-Generated 145

Rock Content

JULY 5, 2023

The Barbie movie is just a few days away from its official launch on July 21st, and its promotion continues to be a shining marketing example. billion between 2013 and 2018. Integrating artificial intelligence into the film’s promotion was a genius move. It’s a Barbie world — even the marketing one. billion to $4.5

User-Generated 98

User-Generated Marketing Marketers Promotion 98

Hootsuite

JUNE 23, 2020

On mobile, your hashtags won’t be visible unless a user taps View all comments. A branded hashtag is simply a tag that you create to promote your own brand or campaign. You could also consider running a contest with a branded hashtag to popularize the hashtag while also collecting user-generated content.

User-Generated 145

User-Generated PR Fashion Branding 145

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. I’m not a big user of SnapChat, for example, but I understand its 250 million+ (mostly younger) users can’t be ignored.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 78

Search Marketers Real Estate SEO Marketers 78

Hubspot Marketing

JULY 26, 2022

Traffic Generation Email Marketing Campaigns. Overall, email is an effective promotion channel for the high-value content you create on your website. Revenue Generation Email Marketing Campaigns. You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Sprout Social

NOVEMBER 1, 2016

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. According to an Ipsos MediaCT study , user-generated content (UGC) is 35% more memorable and 50% more trusted than other types of media. Remember to integrate. Everyone is a content creator.

User-Generated 111

User-Generated Food Place Marketing Strategy 111

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Marketing Insider Group

JANUARY 28, 2015

If you currently create too much promotional content, you may have a trust issue with your audience. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Finally, Rent the Runway launched a microsite dedicated to its user-generated content.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

SEO 145

SEO User-Generated Analytics Health 145

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” 2013: It was a bug. Don’t Panic.

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

eBook 145

eBook User-Generated Inbound Marketing Advertisers 145