Remove 2014 Remove B2C Remove Customer
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5 key trends we’re seeing in B2B marketing

Martech

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Statistical models can predict customer challenges that are likely to surface, giving sales teams “reasons to call” into their accounts and offer help.

eCommerce 136
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Content Marketing Is The Top Marketing Priority of 2014

Marketing Insider Group

The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014. Customer Experience is the most exciting opportunity for 20% of client-side marketers.

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14 Niche Marketplaces to List Your B2C Services

Neil Patel

That is where B2C niche marketplaces can help. Alongside customer choice, brand awareness and visibility are critical to business success. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. Less Competition.

B2C 139
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Insights Drive Better Customer Experience

Marketing Insider Group

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

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New horizons for data-driven direct mail marketing

Martech

PebblePost and Postie, founded in 2014 and 2017 respectively, were early proponents of putting data at the heart of their direct mail operations; indeed, PebblePost has always called its offering “programmatic direct mail.” “We said to brands, go find us your best customers and we’ll find more folks that look like them.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

billion in 2014. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. 36% of B2B executives have “low interest in social media&# compared with just 12% for B2C executives. Source : Forrester Research.

B2C 122
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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. The technology six-pack enhances effectiveness through each stage of the customer lifecycle. You’ll need to “talk the talk” before your customer raises her hand.

CMO 134