Martech

AUGUST 4, 2022

At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines. The post How Cherry Bombe uses email to make customers smile appeared first on MarTech.

Customer 119

Customer Entertainment Food Email Marketing 119

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing. B2B Sales and Social Media.

B2C 126

B2C Marketing Marketers Social Media Marketing 126

Hubspot Marketing

JULY 22, 2024

How to Use a Company Profile Template Company Profile Templates A company profile serves multiple purposes, but two of its primary goals are to connect with customers and attract investors for funding opportunities. Your company profile would show your company's beginnings and why you continue to serve customers.

Fashion 106

Fashion Energy Price Product 106

Martech

MARCH 23, 2023

The new CAPSULE technology is aimed at wider B2C adoption in this vein. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Customers can also use the touchscreen to zoom in on the featured products. Shopping with holograms. Connecting to digital experience.

Retail 120

Retail Shoppers B2C Manufacturing 120

Adobe Experience Cloud Blog

JUNE 1, 2015

years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. Customer Journey. Let’s face it—mobile is the primary channel now.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertisers 134

Neil Patel

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. In 2014, social media was becoming the place to post your content. According to Curata, the three most effective types of videos are customer testimonials, tutorials, and demonstrations. Not anymore. There’s no longer any debate.

Content Marketing 145

Content Marketing Marketing B2C Marketers 145

Hootsuite

APRIL 11, 2022

Besides ecommerce sales growth, retail bots bridge the gap between online and offline interactions, improve customer satisfaction, and contribute to higher in-store sales. Chatbots have already replaced phones as the preferred customer service channel: 64% of customers would rather message a retail bot than make a phone call.

Retail 114

Retail Customer eCommerce Shipping 114

Adobe Experience Cloud Blog

MARCH 30, 2016

Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Neil Patel

JULY 8, 2021

Far from just a customer-facing app, it has a lot to offer e-commerce companies. However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Just because you sell products to consumers doesn’t mean you’re solely a B2C business.

Retail 145

Retail Price Transform Manufacturing 145

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

AUGUST 11, 2015

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. However, the success of these incremental improvements to email marketing depends largely on the next steps customers take after engaging with your email. Author: Becky Hirsch Do you hear that? It’s getting louder.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. Email marketing generates revenue.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Sprout Social

OCTOBER 11, 2019

Flash back to 2014: The Times was struggling through another year of declining ad revenue and, surprisingly for the one of the most venerated newspapers on the planet, declining readership. Invest the time, people power and resources in understanding what is working for your business and your customers and what isn’t.

B2C 108

B2C Place Product Branding 108

Content Marketing Institute

DECEMBER 5, 2017

We can also email it out to our customer base,” he says. Widen: Online courses bring higher customer retention rate. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

SEPTEMBER 9, 2015

The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. Reilly explains, “Through our semi-annual survey, nearly 60% of customers told us that they found this new social media world really challenging. Build a community on your owned properties.

Content Marketing 104

Content Marketing Finance B2C Marketing 104

Content Marketing Institute

JULY 3, 2018

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. Publishing directly on LinkedIn increases their reach and allows them to connect directly with their customers. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing.

Content Marketing 111

Content Marketing Promotion B2C Marketing 111

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. In 2014 the Pigeon update made search results more relevant. Content also endures.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Businesses Grow

JANUARY 15, 2024

Instead of cold-calling customers ( outbound marketing ) we could produce relevant content that would auto-magically bring leads to our website. I didn’t publish the Content Shock post until January 06, 2014. On every place we publish, whether it is B2B or B2C. But something was wrong. And so it goes. On Instagram.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

If this is standard practice for me, I think it’s safe to say that it’s standard practice for your customers as well. Most marketers draft messaging targeting B2B or B2C. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. So what’s a marketer to do?

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. Engage with your customers on social media.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Content Marketing Institute

OCTOBER 22, 2017

Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. By 2014, they saw around 5,000. HANDPICKED RELATED CONTENT: 9 Strategies for Using Customer Testimonials in Your Content. This approach – oh boy, does it work. Two words: Ad.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Hootsuite

MAY 10, 2021

Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations. Big B2C (business to consumer) companies may already benefit from brand name recognition. Gauge customer sentiment. Connect with specific audiences.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Martech

APRIL 10, 2024

Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. He founded CloudToShare in 2014 and hasn’t looked back. Martech is marketing and CRM is arguably the original martech. It changed everything. How do you keep up with all those changes? How do you learn the optimal strategies?

CRM 118

CRM Inbound Marketing CMO Management 118

Duct Tape Marketing

JANUARY 8, 2015

Leveraging inbound marketing strategies can help small business grow their customer base and save money. Seth Godin writes extensively about interruption marketing in his book, Permission Marketing : Turning Strangers into Friends and Friends into Customers. Source: Hubspot state of inbound report, 2014]. photo credit: Moz.

Outbound Marketing 68

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 68

The CMO Survey

APRIL 19, 2019

This finding exists across industries, with B2C services companies focusing most intently on market penetration for growth, spending on average 70.8% growth in 2014 to 9.3% This finding likely indicates that marketers realize they have to compete harder than ever to acquire and retain fickle customers. Some 56.5%

CMO 100

CMO Transform Marketing Analytics 100

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Custom content influences 61% of consumers ( Dragon Search Marketing ).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper eBook 145

Hubspot Marketing

JULY 7, 2017

Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. What are some of the biggest annoyances your customers or personas have to deal with?

Video Marketing 112

Video Marketing Marketing Thought Leadership Marketers 112

Hubspot Marketing

MAY 31, 2024

Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Use authentic storytelling and a voice and tone that matches your customers.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. They affect your click through rates. There’s a big difference.

SEO 108

SEO B2C Transform User-Generated 108

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. Review customer habits and the buyer journey. This is because the buyer's journey is far from linear. Or vice versa.

User-Generated 145

User-Generated Marketing Analytics Marketers 145

Customers.ai

AUGUST 15, 2023

We decreased one company’s customer acquisition cost by 93%. We helped B2C businesses find millions of customers. Obsess over understanding your customers. Laser focus on refining our Ideal Customer Profile. Which customers are most successful? Which customers are struggling? Your customers change.

Outbound Marketing 70

Outbound Marketing Transform Inbound Marketing Customer Acquisition 70

Hubspot Marketing

AUGUST 21, 2023

What do your customers know about you? They share how your company got started — and why you continue to serve customers. Add your customer's testimonials. Your customers may take everything you say with a grain of salt, but they will believe other customers who have used your products. Include a call to action.

Fashion 98

Fashion Real Estate Price Product 98

Contently B2C

JULY 18, 2016

In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent. For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Duct Tape Marketing

AUGUST 1, 2024

18:30] How effective is the strategy of selling a low-ticket item first to convert LinkedIn ad leads into long-term customers? [19:37] Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014. I found it.

Transform 87

Transform eBook Thought Leadership Whitepaper 87

Duct Tape Marketing

DECEMBER 7, 2015

If you run a company that depends on local customers, then local SEO is vital for your business. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Good Local SEO Means a Great Customer Experience.

SEO 53

SEO eBook Finance B2C 53

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. Engage with your customers on social media.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Bannerflow

AUGUST 15, 2019

Known for being at the forefront of the in-house movement, Three has been a customer of the Bannerflow creative management platform (CMP) since 2014. It is a creative, digital, and full service agency that works on branding, concepts, and product launches, as well as tactical communications, across both B2C and B2B businesses.

Advertisers 40

Advertisers Advertising B2C Product 40