Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gen Z 120

Gen Z Millennials Customer Acquisition Advertisers 120

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” A smiley face is universal.

Millennials 111

Millennials Gen Z Marketers Marketing 111

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. The campaign encouraged U.S.

User-Generated 78

User-Generated Branding Millennials Retail 78

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. It’s an especially great place to reach Gen Z and Millennial customers. Digital Advertising is Targeted.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Matt Heinz (@HeinzMarketing) October 24, 2014. Brian Fanzo.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

DECEMBER 16, 2013

With over 242,000 pageviews, this presentation gives helpful hints on how to succeed in marketing by assuming your audience cares about your brand. With almost 200,000 pageviews, this is one of the biggest trends in marketing in 2014! 170,000+ Pageviews, I think this is one of the biggest topics of 2014.

Millennials 112

Millennials Health Content Marketing Education 112

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. It’s an especially great place to reach Gen Z and Millennial customers. It’s Where Everyone Is.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This number has increased 40% in the five years between 2014 and 2019. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. YouTube usage statistics. People upload 500 hours of video every minute.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Marketing Insider Group

AUGUST 17, 2015

Unfortunately this change has created a gap between what we as consumers are looking for and the kinds of marketing brands produce, the kind of marketing that we as content marketers produce. A recent study showed that only 1% of millennials said they would be willing to engage with a brand if they had a compelling ad.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hubspot Marketing

OCTOBER 11, 2023

2014 - Musical.ly We also can’t forget the rise of social media as a marketing platform, giving businesses a new and unique way to build brand awareness, interact with audiences, and inspire sales. Many of the most popular videos are still quoted today. 2013 - YikYak is released as a local message board for college students.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. What’s more, in the past 3 months, 22% of the Gen Z demographic has skipped websites entirely for customer service, opting to reach out to brands via direct messaging (DMs) on social media.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. According to Tubular Labs data: In 2014, 12.8 trillion views. In 2015, 14.8

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

SEPTEMBER 20, 2022

Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. On another day, you can ask for specific feedback on their experience with your brand’s products or services. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes.

User-Generated 123

User-Generated Education Promotion Millennials 123

Content Marketing Institute

JANUARY 9, 2018

Cast ‘characters’ in reality-based brand stories. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler. Find naturals.

Fashion 111

Fashion Food Millennials Entertainment 111

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion. It’s a worrying trend for brands who are trying to reach the millennial generation. billion from advertising in 2014, but lost $6.6 So go get ’em! Help Me Get Rid Of Ads. �. billion next year.

User-Generated 104

User-Generated Advertisers Advertising Millennials 104

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Scott Brinker’s 2014 Marketing Technology Landscape Supergraphic shows almost 1,000 different companies that provide software for marketers.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. Standing out in 2014 on Instagram was easier than today. After enough brand partnerships, some have turned this into a full-time career. State of affairs: The influencer marketing landscape.

Influencer Marketing 112

Influencer Marketing Fashion Marketers Marketing 112

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. For some luxury brands, the solution has been to partner with a social influencer agency. Influencer marketing.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent.

Millennials 136

Millennials Communications Promotion Non-Profit 136

Hootsuite

SEPTEMBER 7, 2022

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Remember, you’ll have brand-new customers who are less familiar with your store and inventory. Beauty and skincare brand DECEIM went against the grain. Make sure your site is mobile-friendly. Start your campaign early.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Moz

FEBRUARY 24, 2021

For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. of the total population.

Gen Z 73

Gen Z SEO Millennials Energy 73

Econsultancy

FEBRUARY 18, 2022

The majority of consumers will put other attributes such as value or convenience before a brand’s impact on the community. Let’s look at some values-driven brands and their marketing. Brand Purpose Best Practice Guide. Aerie generates organic engagement with themes of self-empowerment on social.

Gen Z 54

Gen Z Millennials Retail Shoppers 54

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. And that takes it a step above ROI to the overall health of your branding your company. (06:54):

Millennials 94

Millennials Marketers Marketing Health 94

AWeber

NOVEMBER 22, 2023

Instagram is a popular platform for young adults and millennials who share content related to their personal (and sometimes professional) lives. The coaching pair has been creating Udemy courses since 2014 and now has over 700,000 students from more than 200 countries on the platform.

eBook 115

eBook Marketing Plan Influencer Marketing Marketers 115

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation. Pleasure to be here.

SEO 81

SEO Transform Gen Z PR 81

Duct Tape Marketing

APRIL 28, 2016

You already know the value of a referral in building retention, value and loyalty to your brand. The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. photo credit: Pixabay.

Millennials 47

Millennials Customer Acquisition Fashion User-Generated 47

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. Funny will win the day.

Transform 110

Transform User-Generated Millennials Marketers 110

Sprout Social

JUNE 27, 2023

Brand manager. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Bob Wolfley has worn many hats: Content creator.

Logistics 101

Logistics Gen Z Management Millennials 101

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Buffer Marketing

JANUARY 9, 2024

However, if there’s one that specifically applies to your niche as a creator or brand, it could be worth tapping into!  The legendary half-time performance's combined star and brand power may have something to do with this.   Again, this list is comprehensive but not exhaustive.

Fashion 132

Fashion Health Food Millennials 132

Buffer Marketing

JANUARY 9, 2024

However, if there’s one that specifically applies to your niche as a creator or brand, it could be worth tapping into!  The legendary half-time performance's combined star and brand power may have something to do with this.   Again, this list is comprehensive but not exhaustive.

Fashion 52

Fashion Health Food Millennials 52

Buffer Marketing

DECEMBER 10, 2024

Brands and creators focused on wellness, mindfulness, or even food and beverage can tap into this trend. Partner with self-care brands for giveaways or exclusive offers. On social media, brands often participate by sharing funny fake announcements or playful content. Humor humanizes your brand and boosts engagement.

Health 111

Health Transform Fashion Gen Z 111