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How to Master Product Launches: Strategies That Stand the Test of Time

Duct Tape Marketing

He discusses leveraging psychological triggers like scarcity and social proof (here’s to you Apple, even with the planned obsolesce of their products they still manage record-breaking lines with every NPL) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.

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This day in search marketing history: January 29

Search Engine Land

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 million in 2012.

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The Ultimate Guide to Relationship Marketing

Hubspot Marketing

While it might seem ridiculous to offer a lifetime warranty, it makes sense for building strong relationships with ArmorSuit's customers -- when the company's customers then need other products related to tech, they'll most likely check out ArmorSuit's website first. Provide personalized, customer-focused service.

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What does the future of decentralized social media mean for marketers?

Sprout Social

Steemit Steemit launched in 2014, making it one of the oldest decentralized social media networks. Digital currency will become necessary to ensure business resilience and maintain customer loyalty. This means Threads users could follow, share content and interact with others on different platforms.

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Insights Drive Better Customer Experience

Marketing Insider Group

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

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Personalized Experiences: Why We Love Them + Brand Examples

Hubspot Marketing

Customer loyalty programs. 2014 and has been updated for comprehensiveness. Welcome back messages on a website homepage. Cart abandonment notifications. CTAs based on buying cycle. Product recommendations based on purchase and/or search history. Personalized experiences are the way of the now and the future.

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This day in search marketing history: February 21

Search Engine Land

Google to sunset Google Site Search by end of 2017 2017: Google told their Site Search customers they had to find a new internal search engine service. Google Says (Some) Missing Features Will Be Added To New Google Maps 2014: Many users noticed that some of their favorite features from Classic Maps were missing.