Hubspot Marketing

JULY 31, 2018

But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace?

Shoppers 145

Shoppers Marketing Marketers Food 145

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 8, 2018

Today, it seems to me, too many marketers are still only giving their customers—potential and otherwise— have to read content. They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. THREE: What Drink?

Branding 134

Branding Non-Profit Education Entertainment 134

Marketing Insider Group

OCTOBER 21, 2015

On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets? These numbers were nearly impossible track down in one place so we did a little math.

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Generally speaking, marketing strategies are often designed to reach and engage a relatively broad audience. Basically, marketers typically aim to attract as many leads as possible, and then move on to qualify them afterward. A Quick ABM Refresher: Targeting Accounts That Matter Most.

Transform 134

Transform Thought Leadership Direct Mail Education 134

Hubspot Marketing

APRIL 12, 2019

It's also one of the most popular in terms of customer sentiment, occupying the upper right portion of the G2 Crowd quadrant : Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot's free CRM. Automation Workflows. Image Source.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Adobe Experience Cloud Blog

JANUARY 2, 2014

They should understand both content marketing strategy and the use of analytics to measure and optimize performance. They will work with your content manager, mapping the right content to the right place in the buying cycle. Three Key Job Roles to Make your Marketing Automation Rock ” by Heidi Bullock, Sr.

CRM 134

CRM Thought Leadership Inbound Marketing Marketing 134

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. HubSpot State of Inbound, 2014). Help Self-Educating Customers. Create A Great Landing Page.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. However, if you’re a new org looking to gain some traction, these are great places to start. There are three major ways that non-profit organizations can use social media to get the word out on causes that matter. The first is through social challenges.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Hubspot Marketing

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post.

Copywriting 145

Copywriting Energy Food Promotion 145

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. Don’t let these 5 common B2B marketing mistakes trip you up this year. I love this time of year. Putting off Buyer Personas. You’re right.

Whitepaper 104

Whitepaper Marketing Marketers Place 104

Businesses Grow

JANUARY 15, 2024

I didn’t publish the Content Shock post until January 06, 2014. On every place we publish, whether it is B2B or B2C. Content marketing was moving into a new phase, and it wasn’t going to be easy. If Content Shock was becoming an issue in 2014, you can only imagine what is happening today in a world overtaken by AI.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Hubspot Marketing

JULY 4, 2022

If you think through the lifecycle stages, pains, and motivations of your target audience(s), you can craft better trigger marketing strategies to guide them along their path to purchase. The goal of marketing automation is to provide a great experience at scale, and part of that means meeting them where they are.

eBook 145

eBook CRM Marketing Marketers 145

Adobe Experience Cloud Blog

AUGUST 18, 2015

Just as every year builds on top of the last (especially in marketing), 2015 has been no exception. Back in 2014, cross-channel strategy became all the rage for marketers to reach more customers and leads in engaging and relevant ways. The New and The Different. Google and Mobile.

Thought Leadership 134

Thought Leadership Marketing Law Marketers 134

Content Marketing Institute

MARCH 16, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Well, he officially resigned in December 2016 (though he had been absent from his role as liaison since July 2014) to join the U.S. Get SEO tips and a lot more at Content Marketing World Sept. Organize topics. Create fresh, unique content.

SEO 111

SEO Marketing Marketers Content Marketing 111

Hootsuite

APRIL 27, 2022

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. billion times since 2014. There’s a lot to be said about Facebook Messenger. billion times.

Digital Trends 114

Digital Trends Social Media Marketing Communications User-Generated 114

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Nowadays a lot of that conversation is taking place online. A successful social marketing strategy should be integrated with your business goals and target audience.

User-Generated 111

User-Generated Food Place Marketing Strategy 111

Sprout Social

FEBRUARY 5, 2020

From 2012 to 2014, the organic reach of branded Facebook posts decreased by approximately 90%. By asking users to choose between a traditional burger and a vegan burger, Bareburger creates a place for debate and discussion on the benefits of each diet. The state of organic vs. paid reach on Facebook.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Adobe Experience Cloud Blog

JANUARY 2, 2014

Your content manager should understand both content marketing strategy and the use of analytics to measure and optimize performance. He or she will work with your content manager, mapping the right content to the right place in the buying cycle. Three Key Job Roles to Make your Marketing Automation Rock ” by Heidi Bullock, Sr.

CRM 119

CRM Thought Leadership Inbound Marketing Marketing 119

Neil Patel

SEPTEMBER 6, 2021

People traveling the world or touring a region of the country are always looking for a place to sleep as they enjoy their travels. Listing your services on PeoplePerHour should be a critical component of your marketing strategy. It also includes a brand review so make sure you have everything in place before applying.

B2C 143

B2C Entertainment Non-Profit Transform 143

Duct Tape Marketing

JANUARY 6, 2014

2014 is upon us, and now is as good a time as any to take stock of how you’re spending your time and money. So what can you do about this in 2014? Make one small change and commit to it in 2014. 2014 is around the corner. Why Your Email Marketing Needs an Editorial Calendar Lots of marketers have given in to the need to.

Health 72

Health CRM Marketing Plan Marketing Strategy 72

Content Marketing Institute

OCTOBER 22, 2017

That’s because there are other ways to engage with brands – better ways (*cough* content marketing *cough*). By 2014, they saw around 5,000. If you’re like The Little Mermaid and want to be where the people are, your brand marketing needs to be online. Content marketing. In 1984, a person saw an average 2,000 ads/day.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Sprout Social

OCTOBER 13, 2022

Post at the right place and time. The #IceBucketChallenge in 2014 was one of the most successful viral campaigns ever. Influencers and creators are now an essential asset in your overall marketing strategy, and they can up the ante on your viral marketing campaign. The original post received 3.7 AMAZING NEWS!

Transform 145

Transform Social Media Marketing Fashion Education 145

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Exposure Ninja

JULY 13, 2022

This guide explains SHEIN’s marketing strategy, and how you can replicate it. SHEIN’s Social Media Strategy. In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN’s Website and App.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Hubspot Marketing

APRIL 5, 2023

They have to wade through cobbled data from different sources, spend hours crunching numbers in spreadsheets, or wait for a marketing ops resource to help them. Unless they're using marketing attribution reporting. But what is marketing attribution? And how can you use it to improve your marketing strategy?

User-Generated 145

User-Generated Marketing Analytics Customer Journey 145

Martech

OCTOBER 20, 2022

Dig deeper: Training, support duties stand out in marketing technologists’ list of responsibilities. What’s the difference between marketing operations (MOPs) and marketing technologist? MOPs takes a very broad, enterprise-wide view of marketing. A work in progress.

CMO 103

CMO Shipping Analytics Marketing 103

Adobe Experience Cloud Blog

JULY 5, 2016

Yet, many marketers are still primarily focusing their investment and activities into driving acquisition. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Share your experience in the comments below!

Thought Leadership 91

Thought Leadership Inbound Marketing Law Energy 91

Neil Patel

SEPTEMBER 22, 2020

If you find yourself in a situation that you need to optimize every little piece of your marketing strategy, then you should make time to check out WebMechanix. Looking for a company that can guarantee great Conversion Rate Optimization [CRO], while also growing your Social Media Marketing? Sometimes CRO just isn’t enough.

Price 145

Price Communications Social Media Marketing SEO 145

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It means that marketers should not be promoting an asset, but seeking a conversation. 85% stated they wanted a vendor with knowledge of their industry.

Transform 110

Transform Marketing Marketers Education 110

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Using graphics may seem like an open palm, place against forehead suggestion, but I’m always surprised at how many posts on social are missing such an important element. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. Incorporate videos into the mix.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Duct Tape Marketing

FEBRUARY 10, 2014

How to Make Content the Voice of Strategy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I talk about marketing strategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system. March – Content marketing.

eBook 78

eBook Outbound Marketing PR Marketing Strategy 78

Sprout Social

NOVEMBER 15, 2016

These objectives should align with your broader marketing strategy and business goals. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing. This is why your social media strategy is so important. Four more years.

Transform 111

Transform Entertainment Whitepaper Communications 111

Exposure Ninja

FEBRUARY 1, 2022

This article will explore how Airbnb’s marketing strategy has been able to reach customers across the globe. The company then went from strength to strength, resulting in a $10 billion valuation in 2014, just seven years after the original “airbed and breakfast” idea. Airbnb’s Marketing Approach.

Digital Marketing 52

Digital Marketing Marketing Strategy PR Marketing 52

Hubspot Marketing

DECEMBER 13, 2023

So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. So, Facebook search may become an important part of your marketing strategy. Turns out I wasn’t the only one who was disappointed. Let’s dive in.

COS 106

COS Inbound Marketing Marketing Marketers 106

Neil Patel

DECEMBER 9, 2022

The point is to automate tedious digital marketing tasks that take you away from other things that need your attention. And it’s safe to say that the adoption of marketing automation is growing fast. Heavy adoption of marketing automation started in 2014, and the growth since then has been trending upwards.

CRM 142

CRM Marketing Marketers Social Media Marketing 142