Scoop.it!

FEBRUARY 29, 2024

Joseph Folkman, a behavioral statistician, performed a research study in 2014 about vision statements and how they affect a company’s success. According to Karolina Turowska, the Digital PR Specialist at PhotoAiD , “Words have incredible power. The vision statement is the “what” to the mission statement’s “why” and “how.”

PR 104

PR Entertainment Product Customer 104

Duct Tape Marketing

AUGUST 18, 2016

Oreo found this out in 2014 when it tweeted what was clearly an automated reply to a Twitter troll. That automated response led to a lot of negative PR for the brand. Automation Has Its Place in Social. I’m not advocating that brands and marketers stop using automation; it certainly has its place in your marketing strategy.

PR 52

PR Price Place Branding 52

Moz

AUGUST 16, 2020

Machine learning: Arguably everything from that point onwards has been an adventure into machine learning and artificial intelligence, and has also taken place during the careers of most marketers working in SEO today. So, while I love writing about that stuff, I’ll return to it another day. History of SEO: crucial moments. Web spam.

SEO 61

SEO User-Generated PR Shipping 61

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. Harmful links include those tha: Come from PR-n/a or PR0 websites Are mostly sitewide links Are from referring domain names with little traffic Come from sites on the same IP class address Come from web pages with a lot of external links.

SEO 145

SEO User-Generated Analytics Health 145

Contently B2C

AUGUST 22, 2016

And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. In 2013, the publication attracted 13.1 ” In the U.S.,

PR 52

PR Health Communications Branding 52

Exposure Ninja

FEBRUARY 1, 2022

Airbnb’s Digital PR. They enlisted the help of their friend and third founder, Nathan Blecharczyk, to help them build a website (that was more than just a blog with a map to their apartment) where other people who wanted to rent out spaces in their homes to tourists could sign up, and tourists could find cheap places to stay.

Digital Marketing 52

Digital Marketing Marketing Strategy PR Marketing 52

Doug Garnett

JULY 12, 2016

And here are some domestic US numbers from 2014/15 for more perspective: More than $4 Trillion: US retail market (excluding automotive) per US Census Bureau. Some articles place these as entire money losers for Amazon. In many ways, I think they’re a PR ploy. . $88 billion: Home Depot revenue. $50-$65

Non-Profit 52

Non-Profit Retail eCommerce Logistics 52

Moz

JANUARY 12, 2021

You do need the SEO basics to get you ranking on the first page in the first place. Since their peak in 2014, the search visibility for the site has gone down and down and down. But their search traffic responded very poorly and very quickly once that registration wall was in place. We talk about this as the consideration set.

SEO 59

SEO PR Branding Place 59

Duct Tape Marketing

APRIL 12, 2017

John: Yeah and they’ve got so much clean up to do because of what we had, places and then they tried to shove it into Google+ and so I think — there’s still a tremendous amount of confusion out there with all things to do with you know, how do I get my local listings. Mike: Yes I did.

Key Performance Indicator 39

Key Performance Indicator SEO Place PR 39

Duct Tape Marketing

AUGUST 3, 2017

So, we’re just gonna go all over the place. You took on the world on online PR. The book that came before it, “The Obstacle Is The Way,” came out in 2014 and actually sells better weekly that Ego, so I would say it’s on the cusp of being defined as one of those books. So, welcome Ryan. Sixth book?

Marketing 49

Marketing Marketers Promotion Advertisers 49

Search Engine Land

SEPTEMBER 26, 2023

There were places where you could buy links, and services promising to boost your rankings actually worked! Enter E-A-T (Expertise, Authoritativeness and Trustworthiness), a concept that’s been in Google’s quality rater guidelines since 2014. Before Penguin rolled out, the more, the merrier was the mantra regarding links.

SEO 119

SEO Transform User-Generated Health 119

Marketing Insider Group

OCTOBER 12, 2015

But these trends did not become main stream in 2013, or even 2014. In 2014 , my marketing predictions were all about content, data and culture. I thought Content marketing would take a seat at the marketing leadership table, with budget and authority placed on a senior content marketer to drive strategic content marketing programs.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. Our in-house event was also a place to try new presentations, some of which made it to bigger stages. We also learned the power of PR and guest blogging. In 2014, we launched our first annual blogger survey. Phase 2: Double down. Yes, that’s Sean D.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Martech

APRIL 18, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 115

Whitepaper Analytics User-Generated CMO 115

Search Engine Land

APRIL 17, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. And guess what?

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Search Engine Land

FEBRUARY 17, 2023

Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight 2014: Ads on the knowledge graph were for movie streaming rentals that gave Google Play the VIP treatment. Aviate Is Yahoo’s Answer To Google Now (And More) 2014: But it wasn’t “robust” enough to fulfill its strategic potential.

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Hootsuite

FEBRUARY 24, 2021

That’s usually a good place to start. Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion. Even with every tactic in place, it’s hard to mitigate the mental health toll caused by online abuse. Easily manage all your social media in one place and save time with Hootsuite. Get Started.

Health 145

Health Social Media Marketing Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 25, 2019

Creating a discussion gives prospective or current customers a place to talk about what they like about your product, or give you feedback. If you receive a lot of negative feedback, you'll want a community manager or team member to address it quickly and in a way that doesn't feel like a fake PR-styled comment. Branded Subreddits.

Branding 111

Branding Fashion Marketing Marketers 111

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Is the post-2014/15 drop-off due to lack of outreach?

PR 56

PR B2C Fashion SEO 56

Neil Patel

JANUARY 15, 2021

Quora is a great place to learn new things. There are several places to learn java on the web, and within 2 – 3 months, you’ll be programming in java. Where Facebook is mentioned sharing, liking, and commenting are also included as they’re all common activities that take place on the platform. Step #3: Get Ideas From Experts.

SEO 145

SEO User-Generated Health Analytics 145

Duct Tape Marketing

OCTOBER 17, 2018

I can send you that 2014 report and you can see it. A lot of times when I go to work with a company, one of the first places I look at is their sales process or what happens when the phone rings. Louis Gudema: Yeah, absolutely. I’ll send you a copy of the report. I haven’t put out the update yet.

Non-Profit 65

Non-Profit Direct Mail Marketing Marketers 65

Duct Tape Marketing

JANUARY 11, 2023

Now, the science that you're talking about, there was a study at a warden, which I think is so fascinating, it was 2014, they decided to see if they could identify what, what is the underlying, you know, consequence of anyone not actually having a plan B, but simply comp contemplating a plan B. (10:01): And a lot of people don't do that.

Food 96

Food Finance PR Energy 96

Hubspot Marketing

APRIL 5, 2017

In 2014, the Amyotrophic Lateral Sclerosis (ALS) Association launched one of the most successful viral campaigns of all time. Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014. By April 2014, the campaign had been viewed 77 million times on YouTube. In 2014 they raised a $4.4

Branding 111

Branding PR Retail Education 111

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. since the survey first began in 2014. Consequently, many consumers believe brands should step up sponsorship deals to ensure such events take place as planned, particularly when it comes to sports fixtures.

Advertising 52

Advertising Advertisers Retail Shoppers 52