Duct Tape Marketing

APRIL 2, 2025

As AI tools like ChatGPT reshape the landscape of content marketing and digital advertising, brands must refocus on what cant be automated: human relationships. Carlos Gil (16:56.157) You know, I've been saying this, John, since probably about 2015 when I started speaking. They're all digital advertising platforms.

Marketers 61

Marketers Marketing Branding Communications 61

Hootsuite

FEBRUARY 14, 2025

2015-2016: Optimizing for satisfaction In 2015, YouTube began measuring viewer satisfaction directly with user surveys. And what the algorithm recommends has become a concerning topic not just for creators and advertisers but for journalists and the government as well. Soon, YouTube changed tack again.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Recently, the advertisers have returned. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. So let the buyer beware. aged 35-49 and 7% aged 50+).

Gen Z 112

Gen Z Millennials Marketers Marketing 112

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

The name of the game for Facebook advertising is quickly becoming Facebook Messenger. Instant Articles launched in 2015 as a new way for publishers to optimize their content so readers can access it instantly. If a link loads more quickly, a post including that link will get a higher position in your newsfeed.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. I think we’ll see a massive correction in the advertising market. Robert Rose – 2016 is a pivot year for content, marketing and advertising. The leading marketing trend of 2016 will be the maturing of the age of ad blocking.

Content Marketing 168

Content Marketing Telemarketing Marketers Marketing 168

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Adobe Experience Cloud Blog

APRIL 14, 2015

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time.

Product 134

Product Thought Leadership Advertisers Advertising 134

Adobe Experience Cloud Blog

AUGUST 27, 2015

In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). Join us , why don’t you!? Mingle with thousands of your marketing peers (can you say brainpower?

Thought Leadership 135

Thought Leadership Direct Mail Marketers Marketing 135

Adobe Experience Cloud Blog

JUNE 22, 2015

The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. It’s clear that by the end of 2015, we will see a dramatic increase in marketing budgets for mobile-first strategies. A mobile app is a very strategic marketing asset.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. Ad:Tech Digital Marketing Conference is May 20-21 in San Francisco, CA and will bring together all the best minds on marketing, technology, media and advertising. Content Marketing'

Marketers 112

Marketers Marketing Digital Marketing Social Media Marketing 112

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertisers 135

Advertisers Advertising Gen Z Thought Leadership 135

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Sprout Social

JANUARY 28, 2020

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. Read on for our walkthrough of Instagram advertising, why it’s a great strategy for your business and how to create your first ads. What is Instagram advertising? Target your audience.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertisers 112

Advertisers Advertising User-Generated Promotion 112

Search Engine Land

SEPTEMBER 26, 2023

The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google. But will others follow? There is nothing left.”

Advertisers 136

Advertisers Advertising Price Retail 136

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. billion in 2015, according to Backlinko. billion in 2015, according to Backlinko. from 2021 to 2028 owing to the increased spending on advertising. Worldwide 4.48

Advertisers 114

Advertisers Advertising Food Retail 114

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. It’s been a great event so far. We’re looking forward to hearing your stories of what this new integration means for your cross-channel efforts. Now go out and make friends!

Advertisers 127

Advertisers Advertising Whitepaper Thought Leadership 127

Hubspot Marketing

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.

Advertisers 145

Advertisers Advertising Real Estate User-Generated 145

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Justice Department.

Advertisers 113

Advertisers Advertising Global Marketing Search Marketers 113

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! in 2015 to a projected 19.5% in 2015 to a projected 19.5% It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Nextory is a streaming service for audiobooks and e-books founded in Sweden in 2015. Or if you would like to see how Bannerflow’s creative advertising platform works apply for a demo now!

Advertisers 98

Advertisers Advertising Copywriting Branding 98

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertisers 115

Advertisers Advertising PR Millennials 115

Martech

JANUARY 19, 2022

“We connect all the different places where they’re running advertising to our system. We started doing global work in advertising in 2015, a result of me having the privilege of being the second jury president for the Glass Lions.” This then allows us, via APIs, to pull in all of their content.

Advertisers 103

Advertisers Advertising Entertainment Branding 103

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertisers 111

Advertisers Advertising Retail User-Generated 111

Bannerflow

DECEMBER 14, 2020

E-commerce advertising trends for 2021 could be the saviour for many for brands. What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19. Mobile display advertising. Adapting your e-commerce advertising post Covid-19. Mobile display e-commerce advertising.

Advertisers 97

Advertisers Advertising Shoppers Retail 97

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. Where does it come from?

Advertisers 89

Advertisers Advertising Digital Marketing Branding 89

Search Engine Land

MARCH 14, 2023

With an exciting product now offering more levers to ensure brand safety and profitable ad spend, there’s never been a better time for DTC brands (and other Facebook-first advertisers) to test a Performance Max campaign meaningfully. In this article, I’ll walk you through: What Google offers that Facebook can’t.

Advertisers 88

Advertisers Advertising Price Branding 88

Search Engine Land

SEPTEMBER 22, 2023

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. The SMX Advanced 2015 clip was resurfaced by Tinuiti’s VP of Research, Andy Taylor, who claims Dischler made the denial in response to a presentation he had just given. That’s just not what we do.” Why we care.

Price 106

Price Advertisers Advertising Search Marketers 106

Hubspot Marketing

MAY 6, 2024

Image Source Moreover, Twitter’s financial health took a hit in 2023 due to a nearly 50% decline in advertising revenue and significant debt. Another reason for this decision is that Twitter’s research from 2015 showed that over 500,000 users were using Twitter without logging in. The comments below this post were a mixed bag.

Advertisers 118

Advertisers Advertising User-Generated Marketers 118

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit Marketers Marketing 108

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Thanks to a free leggings promotion they advertised earlier this year on Instagram and Facebook, the brand has enjoyed explosive social media growth. Source: Digiday.

Fashion 145

Fashion Branding Food B2C 145

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Adobe Experience Cloud Blog

MARCH 4, 2015

While digital advertising, email marketing, and industry conferences are bastions of the marketing arsenal, it’s time to realize that website engagement is just as crucial for nurturing and lead generation. 2015: The Year of Website Personalization. Your Marketing Efforts Need to Be Where Your Prospects Are.

New Markets 134

New Markets Thought Leadership Education Marketers 134

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers.

Thought Leadership 134

Thought Leadership Social Media Marketing Entertainment Marketers 134

Martech

APRIL 24, 2023

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” What advertisers want most in an advertising platform is the one thing Twitter’s mercurial owner Elon Musk has never been able to provide: stability. Almost 90% of Twitter’s revenue in 2021 came from advertising.

Advertising 114

Advertising Advertisers Digital Marketing Management 114