2015 Advertising Analytics 
Adobe Experience Cloud Blog
JANUARY 26, 2015
My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.
Adobe Experience Cloud Blog
FEBRUARY 27, 2015
Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). In the final keynote, Kjersten Moody, VP of Information & Analytics at Unilever, lifted the lid on how the Fast Moving Consumer Goods behemoth approached data-driven marketing.
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Marketing Insider Group
JANUARY 26, 2015
Without any further ado, here is: The Best Marketing Conferences Of 2015. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Three of the biggest marketing trends for 2015. I may be going if I’m lucky.
Adobe Experience Cloud Blog
NOVEMBER 16, 2015
Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is Targeted.
Adobe Experience Cloud Blog
NOVEMBER 16, 2015
Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is Targeted.
Martech
APRIL 18, 2022
The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. billion in 2015, according to Backlinko. billion in 2015, according to Backlinko. from 2021 to 2028 owing to the increased spending on advertising. Worldwide 4.48
Martech
DECEMBER 7, 2021
Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.
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