Google Ads turns 23: A look back at the biggest changes and advances in search
Search Engine Land
OCTOBER 23, 2023
The tech giant emphasized that AI is meant to help advertisers with their tasks, not replace them entirely. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The models listed above were removed from both the Analytics user interface and Admin API.
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