Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. Big Data and Real-Time Analytics. Increased Social Search Functionality.

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Sprout Social

AUGUST 2, 2016

For example, some of the most optimal hashtags uses include: Promotions. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. This will help your cross-channel promotions and make it easier to use hashtags for each major network. When to Use Hashtags. Product Launches.

Promotion 112

Promotion Food Social Media Marketing Analytics 112

Sprout Social

JANUARY 21, 2021

Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. For example, tools like Sprout can help you answer the following questions: What are people saying about specific products or promotions? Look at your marketing analytics beyond social. Again, customers change. Did they land?

Marketers 143

Marketers Marketing Analytics Health 143

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. Content lifecycle includes all phases from content ideation, creation, publishing, promotion, discovery, engagement, management, and reporting. Content Promotion. Content Publishing.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Users can then click through to any website or destination you select when setting up the promotion. Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. See Powerful New Ad Metrics and Page Insights.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is Targeted. This can work for any marketer.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics?

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Plus, campaign analytics don’t have a sundown date, so you can still look back at your metrics to optimize your campaigns on other channels. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. They also started downranking Pages that posted a high volume of overly promotional organic content. Because more screen time = more ads seen = more money for Facebook’s shareholders.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

JANUARY 4, 2017

There’s no doubt social media algorithms make it harder for businesses to promote organic content. Even though Twitter’s possible sale in 2016 worried some marketers, VentureBeat showed Q3 advertising revenue grew from $513 in 2015 to $545 million in 2016. Priority on Business Features & Analytics. Move Away from Automation.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MARCH 9, 2015

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. To host a truly great event, you need to consider how each of your marketing channels can be used to promote or support your event. Get your team involved. Want to see this plan in action?

PR 132

PR Thought Leadership B2C Food 132

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. Google Opens A Visitor Center. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 115

Marketing Strategy B2C Marketers Marketing 115

Search Engine Land

MARCH 9, 2023

Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results 2015: Despite many sites already supporting HTTPS, 80% of those URLs did not show in the Google search results because the webmaster was communicating to Google to display the HTTP version. Users could follow news publications/blogs or industries.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. Think of separate hashtag campaigns for different goals such as brand awareness, event promotion and so on. This is why it pays to keep a close eye on your social media analytics. What are Facebook hashtags? million #growthmindset – 5.3

Fashion 132

Fashion Food Analytics Promotion 132

Adobe Experience Cloud Blog

JUNE 5, 2018

since analytical software tends to attribute traffic coming to your site from Instagram as direct traffic. You can choose to feature accounts, and it’ll help in cross promotion to a great extent. You can connect with influencers in your niche and find ways to co-promote Instagram content with them. Simple Branded Content.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Do what works for you. Notifications.

Analytics 142

Analytics SEO Education Promotion 142

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. It had to sync with other tools I already use social media managers, analytics, you name it. Analytics. When it comes to the downsides, Beltran pointed out that it doesnt always integrate smoothly with every platform they use, like specific analytics tools. Integrations.

Price 68

Price User-Generated Analytics Management 68

Sprout Social

SEPTEMBER 13, 2016

The outcome of your Facebook Ads campaign will depend heavily on the product you’re promoting, the audience you’re targeting and the quality of the ads you’ve created. For a long time, Google was the major driver of referral traffic, but in 2015, Facebook overtook the search giant by a significant amount. He spent $39.19

Analytics 111

Analytics Promotion User-Generated Advertisers 111

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Martech

APRIL 18, 2022

billion in 2015, according to Backlinko. The rising popularity of social media platforms for promoting the brand and building product awareness is driving the market. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 In the U.S., from 2021 to 2028.

Advertising 114

Advertising Advertisers Food Retail 114

Content Marketing Institute

MAY 14, 2018

Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). Next, hit execs with hard facts. Facebook’s algorithm favors native-hosted video. Buffer , 2014).

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Martech

FEBRUARY 22, 2023

As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials. TikTok’s analytics platform provides deep insights into user engagement, ad performance and more.

Millennials 124

Millennials Gen Z User-Generated Marketers 124

Neil Patel

JULY 17, 2021

In 2015, Google released a Hummingbird extension, RankBrain. In other words, it promotes the most relevant and informative content for a keyword or search phrase. Thirdly, you can use Google Analytics to help you spot changes to the algorithm. How can Google Analytics help? Google RankBrain.

SEO 141

SEO User-Generated Analytics Education 141

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. 2010: 5 Web Analytics New Year Resolutions by Ben Gott.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Neil Patel

JULY 9, 2021

Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. It’s an analytics-based tool that allows you to find data on tons of different influencers in any given niche. That’s why influencers come in handy. My favorite tool is HYPR.

User-Generated 145

User-Generated Influencer Marketing Promotion Branding 145

Search Engine Land

JANUARY 4, 2023

2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. 2016: Making the Most Of Google Analytics Audiences Within Your Search Campaigns by Laura Collins. 2015: So, The CTO Hates Your SEO Project… by Eric Enge. by Eric Enge.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Buffer Marketing

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. For example, if you have a holiday promotion that involves multiple pieces of content, you can keep track of it by creating a campaign in Buffer and adding that tag to each piece of content. Buffer’s suite of analytics is included in all paid plans.

Analytics 123

Analytics Management Place Branding 123

Backlinko

JANUARY 8, 2024

It’s based on search volume data obtained from Semrush’s Keyword Analytics for YouTube tool. The most popular video is episode 25 of a show called “Crime Patrol” , which was uploaded on 24 November 2015, and has 230 million views. Of course, this data fluctuates over time and the most popular search terms change.

Entertainment 103

Entertainment Analytics Video Marketing SEO 103

Sprout Social

NOVEMBER 8, 2016

In fact, Facebook video posts per person increased by 75% in 2015. In 2015, 65% of online advertising revenue came from Google and Facebook. Trendjacking is a social media term that refers to hopping on a trending topic to promote your brand. Always Understand Your Facebook Analytics. Just how much?

User-Generated 111

User-Generated Social Media Marketing Communications Advertisers 111

Hubspot Marketing

MARCH 15, 2018

Want to learn more about content creation, strategy, and promotion? This is yet another example of Google heavily favoring mobile-friendly websites -- which has been true ever since the company updated its Penguin algorithm in April 2015. Google's free Search Console contains a section called the Search Analytics Report.

SEO 145

SEO eBook User-Generated Customer 145

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Neil Patel

MAY 4, 2021

But that dropped from 65% in 2015, and other social channels still have validity. Here’s an example from a recent blog post I promoted on Facebook several years ago. Also, keep in mind blog posts can automatically be set up through the blog CMS to promote on social media channels. I do my best to show up everywhere.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

JANUARY 3, 2017

While data around stories is lacking, brands can still use Instagram analytics tools to gain incredibly helpful insights into Instagram performance. Boomerang: While Boomerang was launched in 2015 as a separate feature of the network, Instagram now includes the video feature within the app. Another Avenue to Create Unique Content.

Branding 111

Branding User-Generated Promotion Social Media Marketing 111