Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer. Dove would have spent $4.5

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

JULY 20, 2015

Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. In fact, according to Invoca’s 2015 Call Intelligence Index , 54% of customer-initiated phone calls come from mobile marketing campaigns, and 30% come from traditional online channels and campaigns. What could we possibly be missing?

Thought Leadership 134

Thought Leadership Marketing Marketers Customer Journey 134

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. In September 2015, Instagram opened advertising on the platform to everyone; eight months later, they added dynamic (retargeted) ads to the platform’s offerings. Big Data and Real-Time Analytics.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer. Dove would have spent $4.5

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

MARCH 9, 2015

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. And following the analytics of the impact your event had will truly put a smile on your face. However, most companies let their event programs live on an island, far away from the realm of their company initiatives.

PR 132

PR Thought Leadership B2C Food 132

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Plus, campaign analytics don’t have a sundown date, so you can still look back at your metrics to optimize your campaigns on other channels. You can also view your cards (but not edit them) through March 1st, and once they’re truly gone, you still have other viable options, which I’ll cover in more detail below.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. With an ample number of social media listening/analytics/monitoring tools, it is important to identify the right tools for your context, define a frequency for reporting, and then start.

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Whitepaper Thought Leadership User-Generated Communications 134

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 1, 2015

A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 In addition, a January 2015 Marketing Land survey found that two-thirds of emails are now opened and read on smartphones and tablets. The web is now mostly accessed through mobile.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Overall, they encouraged marketers to use their analytics to measure ROI and make future marketing decisions. Use Your Voice To Stand Out.

Thought Leadership 134

Thought Leadership Transform Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. Besides making your analytics page easier to read and digest, Facebook has some hot new data, fresh off the presses. See Powerful New Ad Metrics and Page Insights.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. This makes them key players in the boardroom, being considered the voice of the customer at the leadership table. The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Adobe Experience Cloud Blog

MAY 13, 2014

In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015. KPIs/Analytics Leader. But obstacles have a way of seeming insurmountable without perspective. VP MarketingDigital Marketing Leader. Social Media Director.

Transform 134

Transform Logistics Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JANUARY 13, 2017

Flash back to 2015: We had just achieved 100% year-over-year growth. Analytics, or It Didn’t Happen. With advanced analytics, we can see the open rate for each; if the new subject line meets or exceeds the opens of the old, we’ve been successful. That’s when it’s time to evaluate a new platform.

Marketing Automation Platform 112

Marketing Automation Platform Thought Leadership Marketing Marketers 112

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers 106

Search Marketers Health Law Marketing 106

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. Marketers have been trying hard to keep pace with these changes. In the US, almost $10.5 Go native. Mobile Marketing'

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Adobe Experience Cloud Blog

MARCH 30, 2016

Where Your Customers Go, Your Budget Should Follow was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Where Your Customers Go, Your Budget Should Follow appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

AUGUST 25, 2016

Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. Our study ranks SEO, HTML, Google Analytics, CSS, and programming as the most common technical skills that today’s content marketers need to master.

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Adobe Experience Cloud Blog

MARCH 17, 2017

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Ops and analytics nerd? Get out of your comfort zone! Attend a session on content!

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. For example, we know that our target audience (B2B marketers) cares about different domains within marketing such as SEO, content marketing, marketing automation, lead management, and analytics.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Adobe Experience Cloud Blog

JUNE 14, 2016

A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation).

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Based on a 2015 E-Expectations study of high school students: 78% of respondents indicated that college websites make a difference in their perception of the institution. Colleges and universities are now investing in responsive design, analytics tools, social media, and marketing automation.

Education 91

Education Thought Leadership Non-Profit Transform 91

Adobe Experience Cloud Blog

DECEMBER 14, 2017

As of 2015, most of Google users access the search engine via mobile phone. Most social channels provide their own analytics, so make them part of your regular routine. In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. An advanced digital marketing strategy starts with advanced marketing metrics and analytics. Oli Gardner.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.”

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Adobe Experience Cloud Blog

JUNE 5, 2018

since analytical software tends to attribute traffic coming to your site from Instagram as direct traffic. Their Instagram account has more than a million followers, but the seeds of this growth were sown back in 2015 when they grew their following from 0 to 400,000 within a year. I’d love to hear your thoughts.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. Create thought leadership (not product-oriented) videos on site. Helped create 15 campaign videos, including thought leadership (non-product) videos as well as product demos. Set a clear goal. Host panels or give presentations.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Adobe Experience Cloud Blog

MARCH 4, 2016

billion daily active users and 934 million mobile daily active users as of December 2015, allowing companies to connect with their audience at scale. Brands today know and benefit from the power of social media. On Facebook alone, the user base has expanded to 1.04

Content Marketing 91

Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Search Engine Land

MAY 6, 2024

An award winning marketer : Mark has been winning awards for his work since 2015. He won the Microsoft Advertising Influencer of the Year in 2019 and has been on the PPC Hero Top 25 Influencer list since 2015 (claiming the #1 spot in 2019 and will always be my PPC King). Check out his bio on Search Lab for the full list.

Thought Leadership 109

Thought Leadership PR Digital Marketing Analytics 109

Content Marketing Institute

JULY 18, 2018

We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The audience promotion and development plan, along with the analytics plan, were sidelined.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Litmus

MARCH 10, 2016

After embedding a video background into TEDC14’s “save the date,” we had set high expectations with the community for a follow-up in 2015. By utilizing innovative techniques in event-related emails, we wanted to demonstrate thought leadership and prove to our subscribers that we have the expertise and skills to teach others at TEDC.

Thought Leadership 59

Thought Leadership User-Generated Email Marketing Customer 59

Marketing Insider Group

AUGUST 7, 2023

In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers. From automation to analytics, from AI to augmented reality, the tools and technologies available are game-changers. But today, it’s a whole new ball game.

Thought Leadership 60

Thought Leadership Marketing Marketers SEO 60

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Then look to brand awareness and thought leadership. More leads. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

NOVEMBER 5, 2018

Optimal test planning happens when analytics brings insights and data points for the teams to capitalize on; strategy helps make those insights empathetic to the customer, and creative brings those to life in the most compelling ways. Try these steps to make your content timelier and more appealing: 1. Get Everyone Involved.

Thought Leadership 131

Thought Leadership Place Analytics Promotion 131