Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. If you missed it, or if you need to tap back into the inspiration, here are the three most important takeaways for brands navigating business growth: 1. View this post on Instagram.

Branding 145

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Hubspot Marketing

MAY 15, 2020

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Memorable Logo Designs.

Branding 125

Branding Education Market Research Customer 125

Backlinko

AUGUST 22, 2024

Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%). Q&A sites 18.6%

User-Generated 97

User-Generated Price Branding Customer 97

Hootsuite

JANUARY 31, 2025

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. After all, it was even adopted by an American presidential candidate as a brand.

User-Generated 107

User-Generated Social Media Marketing Management Branding 107

SocialPilot

DECEMBER 18, 2024

Stories are meant to provide a candid glance into the day-to-day of your life or your brand. How Viewers Engage Reels: Highly engaging for whole Instagram community Story: Mostly engaging for followers Story: Stories make it easy for followers to engage with your brand-but not with the community.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Hubspot Marketing

MAY 7, 2025

To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience. This comprehensive ebook breaks down proven strategies to boost brand awareness, generate engagement, and drive growth through YouTube video content.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Martech

MARCH 24, 2023

These insights should include personality traits and an understanding of what customers expect and desire from the brands they engage with. In 2015, I wrote a book titled “Driving Demand.” The post Why B2B brands must focus on orchestrating meaningful customer engagement appeared first on MarTech. Get MarTech!

Customer 133

Customer Customer Journey Branding Customer Acquisition 133

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. That all changed when Beverly Jackson came onto the scene in 2015. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Hubspot Marketing

APRIL 11, 2022

As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If We listed this as the first step because it is the most crucial step in building a brand on Instagram. Build an Instagram strategy. Image Source.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Hubspot Marketing

AUGUST 4, 2022

Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important? Brands are not humans but customers are. How to Humanize Your Brand.

Branding 133

Branding Inbound Marketing B2C Education 133

Hubspot Marketing

FEBRUARY 18, 2025

And, in March 2015, the very first Morning Brew was sent out following todays format. Dont fall into the trap of thinking every brand needs to be quirky or funny. Your newsletter voice should feel natural to your brand and provide value. If you want to help me, let me know. We created a template.

Entertainment 99

Entertainment Key Performance Indicator Retail Finance 99

SMA Marketing

DECEMBER 29, 2022

Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise. So how can a local business improve its brand?

Branding 98

Branding Advertising Advertisers SEO 98

Hubspot Marketing

MAY 21, 2025

I cofounded Morning Brew in 2015. To learn more about what works best for your brand, experiment with different options and iterate based on the results. Exploring these creative strategies can be a great way to create new content from conversations youre already having and attract new audiences to your brand.

Transform 83

Transform Promotion Customer Journey Product 83

Sprout Social

MAY 7, 2025

For any brand looking to connect with their audience, WhatsApp offers an immense opportunity to tap into this user base across Europe and LATAM, including a notable following in the UK. Weve listed some of the best examples of brands using WhatsApp to cater to their UK and European customers.

Gen Z 75

Gen Z Marketing Marketers Logistics 75

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

Branding 120

Branding Non-Profit Place Promotion 120

Hubspot Marketing

OCTOBER 16, 2024

In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. And I’m not the only one who feels this way.

Branding 129

Branding Price Non-Profit User-Generated 129

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Large brands and retailers already have access to such online-to-offline metrics. The post The Marketer’s Guide to Gain Brand Mileage on Google Maps appeared first on Neil Patel.

Branding 126

Branding Retail Real Estate SEO 126

Chief Martec

FEBRUARY 10, 2025

They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. ” you say.

New Technology 63

New Technology Education Promotion Management 63

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Trained AI agents can review documents for brand voice, grammar, tone, and formatting errors at scale, he said. I love the Back to the Future series, especially Part II where we see the future.

Price 111

Price CMO Marketing Marketers 111

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2% million.

Branding 123

Branding Marketing Marketers 123

Marketing Insider Group

MARCH 23, 2020

Since I launched Marketing Insider Group in June of 2015, we have been publishing articles, creating deep thought leadership in the form of e-books, webinars and in-person keynotes, and using this approach as our only source of leads, revenue, and new clients. 6 Examples of Genius Brand Storytelling (209K page views). The Build-Up.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join.

Gen Z 111

Gen Z Branding PR Marketing 111

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 130

Marketing Strategy B2C Marketing Marketers 130

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 In the news. billion and Microsoft bought LinkedIn a year later for $26.2 Back in 1995, Lynda Weinman taught digital media and motion graphics at the Art Center College of Design in California.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

APRIL 19, 2023

Brands, particularly brands that relied on influencer marketing, began leveraging Coachella as a pivotal part of their business strategies. In 2015 and 2016 H&M partnered with Coachella organizers to launch #HMLovesCoachella, a clothing collection that captures the boho aesthetic the festival is known for.

Fashion 107

Fashion Influencer Marketing User-Generated Branding 107

Sprout Social

JUNE 3, 2024

Continue posting content and copy similar to how social has always been, leading with brand content? The Conjoint Effect is a theory that people, brands, celebrities and content creators are all acting like each other and stealing each other’s tricks (and in many cases, sadly, their content). Should you: A. Let’s rewind.

Entertainment 139

Entertainment Food Education Branding 139

Marketing Insider Group

MAY 25, 2020

The article provided me with some key insights into why some brands were succeeding while others were not. By 2015, that number had dwindled to 15 years. Sure, that’s part of it as well, but customers are drawn to brands for other reasons, like wanting to do business with purpose-driven brands. Quick Takeaways.

Logistics 124

Logistics Energy Branding Customer 124

Martech

JUNE 7, 2022

Since its start in 2015, Discord has grown to over 100 million active users. It became its own culture for gamers of all ages, and a way for brands to reach a large segment of consumers who don’t watch TV. They’ll stay plugged in for future developments like NFT drops. Why Discord?

User-Generated 123

User-Generated Digital Marketing Promotion Product 123

Hubspot Marketing

APRIL 6, 2022

In the following tutorial on making animated GIFs, I'm using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time.

Email Marketing 145

Email Marketing Place Product Branding 145

Neil Patel

OCTOBER 25, 2020

Column Five Media is a creative agency that has worked with Intuit, eBay, Google, Facebook, and dozens of other global brands. By using market research to determine “how” to position your business, an agency identifies measures to differentiate your brand from competitors. Difference #2: Long-term branding vs specific targeting.

Market Research 136

Market Research Marketing Marketers Analytics 136

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more. Will Instagram Drops work for my brand? Understand your audience.

Gen Z 142

Gen Z Product Retail Millennials 142

Litmus

AUGUST 11, 2021

Take a deep dive into the most common issues that will break your emails, find out the impact on your email marketing program, and get practical tips & tricks to create on-brand, error-free emails. — Elliott Rounsavall (@elleeott) May 21, 2015. Every time. Download the ebook ?. 3 reasons for vigilance.

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eBook Email Marketing Analytics Branding 145