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Social media teams are finally growing—stop hiring like it’s 2015

Sprout Social

Brands still expect one person to manage content calendars, act as on-camera talent, report on performance, run influencer programs, lead social SEO and stay on top of every trendevery day, all year. It feels like were suddenly back in 2015. It can identify brand partners, but not build relationships.

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5 key trends we’re seeing in B2B marketing

Martech

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce 136
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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

Back in 2015, I worked for a medium-sized British software company. In a 2020 study by Leo Burnett, Mike Treharne, and Richard Shotton ( cited in Richard’s book ), participants were shown ads with brand names containing missing letters, for example, "HS_C." And thus more effective. This is due to the generation effect. It’s not hard.

Promotion 136
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How to Start Using Video in Your Marketing

Hubspot Marketing

Pro tip: Encourage consumers to tag your brand on social media anytime they post a video or other forms of content. Or you can just look up your brand on video platforms like TikTok to see what you can find. If your consumers care a lot about craftsmanship, create something similar for your brand. Why not share it via video?

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Instagram Reels Vs Story: How to Use Both to Boost Engagement

SocialPilot

Stories are meant to provide a candid glance into the day-to-day of your life or your brand. How Viewers Engage Reels: Highly engaging for whole Instagram community Story: Mostly engaging for followers Story: Stories make it easy for followers to engage with your brand-but not with the community.

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5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

The first TV campaign for Prime Day 2015 (which makes me cringe a little now) featured an animated dancing Amazon box we called “ Box Man.” That is not the casting of a risk-averse brand. Thankfully, Jeff also was looking for a campaign that would be fun. Other, more nuanced ideas were presented, but this was the one Jeff liked.

Retail 115
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The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

Hubspot Marketing

I cofounded Morning Brew in 2015. To learn more about what works best for your brand, experiment with different options and iterate based on the results. Exploring these creative strategies can be a great way to create new content from conversations youre already having and attract new audiences to your brand.

Transform 108