Content Marketing Institute

SEPTEMBER 11, 2018

A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need. As a director of marketing, I saw a simple solution — content clearly communicated and easily found is content most used. 7 Best Practices (and Tools) for Managing Your Remote Content Team.

Communications 110

Communications CRM Global Marketing Management 110

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. Thats why I love HubSpot's content marketing planning templates. Some were love at first click, and some were meh.

Price 72

Price User-Generated Analytics Management 72

Neil Patel

APRIL 9, 2021

That’s a 10% increase over 2015. Some examples include: Highlighting a new line of fall clothing with various product images Showcasing an upcoming event you are trying to promote Using a gif to relive a game-winning shot with your audience Sharing a text update on a recent company advancement. It’s simple. You ask them!

User-Generated 145

User-Generated SEO Customer loyalty Customer 145

Sprout Social

AUGUST 23, 2016

Marketers spent more than $8.3 billion on social media advertising in 2015. Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. When companies promote their own products and services, it can easily come off as spammy. Then give them the solution. Income level.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. Rather than create a worldwide program all at once, Amisha planned a phased rollout that would result in learning she could build on for future programs. Event plan in a box. Set a clear goal. Make the first conversation matter. Click To Tweet.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Hootsuite

AUGUST 8, 2022

Not only is KakaoTalk safe, but it might be essential in your digital marketing plan. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 112

Food Retail Law Social Media Marketing 112

Content Marketing Institute

AUGUST 31, 2018

Beverly’s work as head of the team that strategizes, conceives, creates, and distributes the social content promoting these experiences earned her a nomination for Content Marketer of the Year. And it offers several lessons for other marketers. Help individual voices work within an ensemble. pic.twitter.com/4lnrsG6RB1. —

Branding 95

Branding Transform Entertainment Customer Journey 95

Hootsuite

FEBRUARY 26, 2020

Save time and look professional while promoting your brand in style. And they should fit into your overall Instagram marketing plan. Save time and look professional while promoting your brand in style. bigheadtaco) on Sep 14, 2015 at 7:14pm PDT. How to make a collage on Instagram. Start with a concept.

Branding 145

Branding Product Promotion Price 145

Duct Tape Marketing

APRIL 24, 2015

How Not to Get Lost in the Content Creation Wasteland written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Planning an entire year in advance – who DOES that?? You should – if you want to stay focused and on track to meet your marketing goals. Plan content around your launches.

Marketing Plan 70

Marketing Plan Marketing Strategy Promotion Product 70

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Their content marketing efforts.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Duct Tape Marketing

DECEMBER 21, 2015

Planning Your 2016 Content Marketing Calendar written by Guest Post read more at Duct Tape Marketing. There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016. After working hard on your blog for eight months, it’s time to take a month off.

Content Marketing 52

Content Marketing Marketing Marketers Marketing Plan 52

SocialPilot

DECEMBER 8, 2023

You can provide your audience with a stage to create content that would, in turn, act as UGC for cross-platform promotion. REI The holiday season is a time of hyperactive marketing for nearly all brands. Campaign Concept: Launched in 2015 when the brand turned 77, REI opts to keep its stores closed so the staff can spend time outside.

Non-Profit 79

Non-Profit Retail Marketing Marketers 79

Duct Tape Marketing

MAY 13, 2016

Companies, now more than ever, are looking to internet marketing to create these affordable and effective strategies. Despite the trend in budget increases, online marketing does not have to be a costly plan. Of course, most business owners already know the value of using social media platforms to promote their businesses.

Outbound Marketing 49

Outbound Marketing User-Generated Marketing Marketers 49

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. This web marketer can be found expressing his fondness for AI and what it holds for us in the future on Twitter.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

CXL

JULY 21, 2022

The first step in an omnichannel marketing plan is to map out the customer journey. I also get personalized promotions and information on making the most of my Prime subscription to improve my experience at every touchpoint. Founded in 2015, its market value has risen to $7.5 Get into the mind of your customer.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Rock Content

OCTOBER 21, 2020

Google adopted Mobile-Friendly as a criterion for ranking in 2015, and, since then, its absence implies a loss of priority in the SERP for searches performed from mobile devices. However, traditional Digital Marketing planning platforms such as Google Keyword Planner and SEMrush are still your best options. Use AMP technology.

SEO 59

SEO Digital Marketing Management Product 59

Duct Tape Marketing

OCTOBER 4, 2017

I think about even my own career, one of the reasons that I wanted to immerse myself in this and learn even more about it is that, over the past number of years as a marketing strategy consultant, which is the core of my business, I was originally probably like a lot of your listeners, making all my money from consulting work.

Millennials 39

Millennials Price Food Affiliate Marketing 39

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Over 2 hours a day , in fact, which is 30% more time than in 2015. Here are 7 social media promotion ideas to explore instead, and how to execute them. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

FEBRUARY 14, 2025

If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Maybe this is a sign to analyze their thumbnails, video descriptions, or dive deeper into their cross-promotion strategy. The more you know, the more you grow. Sign up free today.

Analytics 78

Analytics Whitepaper Promotion SEO 78

Marketing Insider Group

OCTOBER 1, 2014

And sure enough, here comes the 5th annual B2B Content Marketing report by Content Marketing Institute (CMI) and MarketingProfs. The report provides Benchmarks, Budgets, and Trends for content marketing in 2015. B2B Content Marketing Spending. Only 2% plan to decrease their content budgets.

Content Marketing 109

Content Marketing Marketing Marketers Promotion 109

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. image source. More sophisticated use of technology.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. A well-thought-out content marketing plan helps you avoid getting tripped up in the mad rush to publish more content.

SEO 141

SEO Analytics User-Generated eCommerce 141

Sprout Social

APRIL 19, 2022

Whether customers or prospects have a frequently asked question, want to complete a purchase or have a complication with their order, conversational marketing makes it easy to find a solution. By using conversational marketing techniques for social commerce , you create direct revenue that’s attributed to social.

Conversational Marketing 121

Conversational Marketing Health Transform Marketing 121

Econsultancy

DECEMBER 13, 2021

As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. Digital advertising accounts for more than 40% of UK marketing budgets in 2021. of UK marketing budgets, up 18.5 A further 37.5%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

MAY 26, 2025

So, in this post, Ive rounded up ten of the best holiday marketing campaigns from the past couple of years to inspire your plans. And when youre ready to deck your own marketing plans, check out HubSpots guide to creating seasonal marketing campaigns.

Marketing 106

Marketing Marketers Food Entertainment 106