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Google’s search market share falls below 90% for first time since 2015

Martech

Googles share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Second-place Microsoft Bing hovered at or just under 4% for the final five months of 2024. The post Googles search market share falls below 90% for first time since 2015 appeared first on MarTech. Dig deeper.

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5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

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Instagram Reels Vs Story: How to Use Both to Boost Engagement

SocialPilot

So, if youre still curating your Instagram feed like 2015, its time to shift your resources to producing Reels. Thankfully, SocialPilot makes it easy to manage your interactions in one place. Getting New Followers Reels are discoverable by non-followers, making them a powerful tool for growing your Instagram base.

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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

Hubspot Marketing

Because we had 4,000 URLs with published dates ranging from 2006 to 2015, we already knew that this chunk of content was not fresh or helpful. Each URL was placed into one of the following categories: Keep : No action is needed because both the content and the URL are good. This is where we really felt a sense of urgency.

SEO
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Will AI agents conduct the martech orchestra in 2025?

Martech

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. The transition that was taking place at HubSpot (and indeed Salesforce) that Brinker and I discussed was the emergence of a platform model. We will get around to providing all the services you need.

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The SEO’s guide to Google Search Console

Search Engine Land

May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. But the gist is that Google Search Console is a place that helps you better understand how your website is performing. June 2005: Google Webmaster Tools (now called Google Search Console) was launched.

SEO
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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. Editor's note: This post was originally published in March 2015 and has been updated for comprehensiveness. This helpful resource will specifically dive into advertising tips and strategies.