Martech

FEBRUARY 10, 2025

This marks a remarkable 92% reduction in potential losses compared to a system without anti-fraud programs and standards in place, per the 2024 TAG U.S. In 2015, ad fraud caused $4.6 billion in the U.S. by reducing ad fraud. Ad Fraud Savings report. Despite this progress, its only a fraction of whats possible.

Advertising 86

Advertising Advertisers Education Communications 86

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens. Best Website Designs from 2015 – 2014. Best Website Designs from 2020. Image Source.

Place 145

Place Promotion Transform Product 145

Search Engine Land

JULY 8, 2024

May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. But the gist is that Google Search Console is a place that helps you better understand how your website is performing. June 2005: Google Webmaster Tools (now called Google Search Console) was launched.

SEO 106

SEO Transform Health eCommerce 106

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Teva's Instagram feed is perfect proof that i t's possible to give your brand a modern update without losing the spirit of what made you successful in the first place.

Fashion 145

Fashion Branding Food B2C 145

Hubspot Marketing

MAY 7, 2025

Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. Editor's note: This post was originally published in March 2015 and has been updated for comprehensiveness. This helpful resource will specifically dive into advertising tips and strategies.

Social Media Marketing 113

Social Media Marketing eBook Marketing Marketers 113

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 But it provides the following features (which are limited but a good place to start). In the news. billion and Microsoft bought LinkedIn a year later for $26.2 The free version doesn’t include a custom domain.

Transform 226

Transform Education Price eBook 226

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. internet ad revenues hit a record-breaking first-quarter-high in 2015, and the numbers continue to climb. Dove would have spent $4.5

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

APRIL 6, 2022

In the following tutorial on making animated GIFs, I'm using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. Upload the GIF file into any place online that you'd put an image, and it should play seamlessly. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon.

Email Marketing 145

Email Marketing Place Product Branding 145

Adobe Experience Cloud Blog

DECEMBER 19, 2017

Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Being at the right place at the right time is paramount to winning deals and keeping customers. Evolving expectations are the only true constant in marketing. 2018 Marketing Predictions from Marketo.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Hubspot Marketing

MAY 7, 2019

of web users conduct their searches on Google -- up from 53% in 2015. of web traffic took place on mobile phones. The average click-through rate for first place on desktop is higher than that of mobile, at 31.52% and 24.05% respectively. The typical user crafts searches that are about three words long. source: Moz ).

Place 145

Place Education Branding Marketing Strategy 145

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers 106

Search Marketers Health Law Marketing 106

Hubspot Marketing

JANUARY 28, 2019

2015 Travel Trends," Creative Lodging Solutions. This presentation by Gavin McMahon features color in all the right places. Digital, Social & Mobile in 2015," We Are Social. And as a result, this presentation stands out in the best way possible. Pixar's 22 Rules to Phenomenal Storytelling," Gavin McMahon.

Transform 145

Transform Fashion eBook Place 145

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 127

Marketing Strategy B2C Marketing Marketers 127

Search Engine Land

SEPTEMBER 26, 2023

The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. But will others follow?

Advertising 136

Advertising Advertisers Price Retail 136

Duct Tape Marketing

JUNE 24, 2020

FreeeUp started with $5,000 in 2015 and reached 12 million in annual revenue in 2019. How outsourcing is put in place at OutscourceSchool. FreeeUp started with $5,000 in 2015 and reached 12 million in annual revenue in 2019. How outsourcing is put in place at OutscourceSchool. * No office and no US employees.

Advertising 100

Advertising Advertisers Place Management 100

Buffer Marketing

MARCH 1, 2024

And some vitamins “I also always recommend bringing your cold and flu medicine of choice or stocking up on vitamin C — there are a lot of folks from around the world traveling to one place, so there are usually some germs floating around.” ” — Hailley  14.

Logistics 21

Logistics Energy Food Communications 21

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. 2015: Fifty four percent of respondents said search was the top way they found mobile content/websites. 2015: Desktop’s influence, while still dominant, continued to wane. 2015: The feature would be eliminated on Feb.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

SEPTEMBER 13, 2023

Originally released in 2015, Facebook’s Dynamic Ads were touted as a format to help advertisers “capture the intent signals that customers show on websites and apps to ensure the right products are connected to the right people.” Your ad could look downright out of place: Don’t do this.

B2C 126

B2C Advertising Advertisers Place 126

Sprout Social

APRIL 3, 2020

Lack of 2FA is what led to the 2015 hacking of the US military’s Central Command Twitter account. This will keep all this important data in one, secure place. These platforms make granting and removing team member access simple, and have multiple authentication measures in place to restrict account access to those who actually need it.

Customer 144

Customer Management Place Education 144

Sprout Social

JULY 7, 2021

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

Shoppers 145

Shoppers eCommerce Manufacturing Customer Journey 145

Hubspot Marketing

JULY 31, 2018

In 2015, Home Depot released their Project Color app , which uses patent technology to show users what a paint color will look like in their home. Taco Bell placed an AR feature on each Locos Tacos box and soda cup for their Doritos shell campaign. What if that coffee table doesn’t fit in your living room like you’d hoped?

Shoppers 145

Shoppers Marketing Marketers Food 145

Search Engine Land

JANUARY 26, 2023

Google Seeking Testers For Search Queries Report In Webmaster Tools 2015: Google was looking for some volunteers to test out an early version of the updated search queries report within Google’s Webmaster Tools. Download Legacy PLA Product Target Data Prior To March 23 2015: If advertisers wanted to keep a record of that older data.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Search Engine Land

MARCH 3, 2023

How Google Made It A Little Harder To Reach Google.com From Outside The US 2015: Google said the change was meant to help local searchers, but did the Right To Be Forgotten play a role? Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Search Marketers 88

Search Marketers SEO Health Marketing 88

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Twitter’s desktop site has its own built-in advanced search field, which is a great place to start your sleuthing. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine.

Place 140

Place Social Media Marketing Management Product 140

Neil Patel

SEPTEMBER 21, 2020

Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Or as Google explains it , Guides are: … a global community of explorers who write reviews, share photos, answer questions, add or edit places, and check facts on Google Maps. Elite Squad. Becoming a Local Guide is simple.

User-Generated 145

User-Generated Shoppers SEO Place 145

Search Engine Land

JANUARY 4, 2023

2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. 2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2015: So, The CTO Hates Your SEO Project… by Eric Enge.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Search Engine Land

FEBRUARY 4, 2023

” Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place 2020: The subscription-based product could also be used to identify review trends across sites. 2015: Would it be Bing, Yahoo or Apple itself that supplied Safari’s search engine?

Search Marketers 84

Search Marketers SEO Real Estate Marketing 84

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Atlanta, Seattle and Boston.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Hubspot Marketing

MAY 15, 2020

To give you an idea of how the logo has gotten simpler, yet sleeker, here's an image that shows its evolution up through 2015. Here's just one of Google's logos , which was part of its branding til roughly 2015. Animal Planet is known as the go-to place to learn about animals. And today, this is the Apple logo we see regularly.

Branding 126

Branding Education Market Research Customer 126

Hubspot Marketing

MAY 18, 2022

According to its former VP of People and Places , Katy Shields, the brand believes that giving up control early on in the company’s growth can help it self-correct in the face of adversity. Back in 2015, Laszlo Bock, former SVP of People Operations at Google explained how Google tackled this.

Communications 117

Communications Promotion Place Management 117

Search Engine Land

MARCH 5, 2023

Google: The Mobile Friendly Update Ranking Factor Will Be Real Time & On A Page-By-Page Basis 2015: Google’s Gary Illyes answered some questions around this new ranking factor at SMX West. Google May Discontinue Its AJAX Crawlable Guidelines 2015: Gary Illyes indicated Google would be decommissioning its guidelines.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Hubspot Marketing

APRIL 18, 2022

A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. Over the years, websites have found different ways to inform visitors of a 404 error and channel them back to the right place, some simply, some creatively, and some hilariously.

Entertainment 145

Entertainment Place Shipping Branding 145

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. Comments, changes, and approvals happen all in one place, saving us tons of back-and-forth. Mobile access.

Price 70

Price User-Generated Analytics Management 70

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. If you’re not part of your company’s target audience, or if you want to validate a theory on what your audience might want next, social media is the place to start.

Branding 145

Branding Shoppers eCommerce Analytics 145

Marketing Insider Group

FEBRUARY 4, 2020

As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”. In 2015, the company noticed that its youthful employees were posting content featuring their workout routines – wearing Reeboks, of course. Ignore the importance of ESC at your own peril.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110