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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. The New Rules of Marketing and PR David Meerman Scott's book on digital marketing is an international bestseller and is worth every penny.

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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. To host a truly great event, you need to consider how each of your marketing channels can be used to promote or support your event. PR: Traditional PR won’t allow for too much creativity here, but that never stops me!

PR 132
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The Secret Life of a Social Media Manager

Adobe Experience Cloud Blog

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. I also meet with the Social Media Managers at other companies to explore cross-promotion strategies. If you haven’t, then you should.

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How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. Mobile video plays exceeded 44% by mid-2015, which was an 844% rise since 2012. How the digital PR industry benefits from interactive content? photo credit Pixabay. For instance, this specific definition of Web 2.0

PR 47
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6 Social Media Trends That Will Take Over 2017

Sprout Social

There’s no doubt social media algorithms make it harder for businesses to promote organic content. Even though Twitter’s possible sale in 2016 worried some marketers, VentureBeat showed Q3 advertising revenue grew from $513 in 2015 to $545 million in 2016. Listen to Your Customers–Don’t Just Promote.

Analytics 112
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Marketing

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. My marketing is not just about promoting Diversability. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Gen Z 111
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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Using Sprout’s listening data to hone in on Twitter conversations during Black Friday and Cyber Monday for 2015, 2016 and 2017, Sprout found there’s no shortage of chatter around these special shopping days. Retailers know how important the lead-up to holiday is for planning and executing on marketing campaigns and promotions.

Retail 111