Adobe Experience Cloud Blog

JULY 9, 2015

Promote and Partner. Hollywood mega-earners are promoted everywhere and anywhere that their audience is looking and engaging. From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. Sequels: Hollywood’s Best Friend.

Thought Leadership 134

Thought Leadership Food Promotion Marketing 134

Chief Martec

FEBRUARY 10, 2025

They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. ” you say.

New Technology 63

New Technology Education Promotion Management 63

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Its website uses a variety of colors (and creative product names) to promote each chocolate bar. Best Website Designs from 2015 – 2014.

Place 145

Place Promotion Transform Product 145

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Thanks to a free leggings promotion they advertised earlier this year on Instagram and Facebook, the brand has enjoyed explosive social media growth. Source: Digiday.

Fashion 145

Fashion Branding Food B2C 145

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 In the news.

Transform 226

Transform Education Price eBook 226

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Generate buzz with your promotion strategy. Understand your audience.

Gen Z 141

Gen Z Product Retail Millennials 141

Marketing Insider Group

AUGUST 3, 2015

Even the content that promotes GoPro products somehow doesn’t feel promotional. 000000 ;" src="https://lizbedor.files.wordpress.com/2015/06/screen-shot-2015-06-26-at-8-12-41-pm.png?w=748&h=660" w=748&h=660" alt="Screen Shot 2015-06-26 at 8.12.41

Content Marketing 106

Content Marketing Marketing Marketers Promotion 106

Adobe Experience Cloud Blog

MAY 20, 2015

Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. They can, however, turn their live interactions with a brand into promotional material for businesses. This approach engages consumers unlike any campaigns before it.

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. Content lifecycle includes all phases from content ideation, creation, publishing, promotion, discovery, engagement, management, and reporting. Content Promotion. Content Publishing.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Marketing Insider Group

FEBRUARY 17, 2021

While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. The critical steps of creating excellent interactive content are ideation, sales alignment, research, creation, and promotion. Good promotion is vital to the success of any content campaign.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Martech

JUNE 7, 2022

Consumers who join by June 10 will have the opportunity to be randomly selected for product giveaways and ongoing promotions. Since its start in 2015, Discord has grown to over 100 million active users. They’ll stay plugged in for future developments like NFT drops. Why Discord?

User-Generated 119

User-Generated Digital Marketing Promotion Product 119

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.

Advertisers 112

Advertisers Advertising User-Generated Promotion 112

Marketing Insider Group

MARCH 23, 2020

While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. — Rand Fishkin (@randfish) February 4, 2015. And serve nearly 1 MILLION WEBSITE VISITORS a year!

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Search Engine Land

OCTOBER 25, 2023

We started tracking Google’s Main Knowledge Graph (Knowledge Vault) in 2015 in our proprietary software, Kalicube Pro. Google has performed a significant update to the Knowledge Vault every summer since 2015. Designed to promote E-E-A-T-friendly subtitles. The Knowledge Vault is where Google stores its “facts” about the world.

Finance 134

Finance SEO Health Promotion 134

Sprout Social

AUGUST 2, 2016

For example, some of the most optimal hashtags uses include: Promotions. This will help your cross-channel promotions and make it easier to use hashtags for each major network. A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT. So it’s critical to know where you’ll promote your hashtag. When to Use Hashtags.

Promotion 112

Promotion Food Social Media Marketing Analytics 112

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 125

Marketing Strategy B2C Marketing Marketers 125

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. And today, your target market is largely online. Dove would have spent $4.5 billion, U.S.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Sprout Social

MAY 7, 2025

Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015. During this campaign , they leaked promotional messages about the boots on WhatsApp to increase interest and support content on other platforms.

Gen Z 71

Gen Z Marketing Marketers Logistics 71

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. They also started downranking Pages that posted a high volume of overly promotional organic content. Because more screen time = more ads seen = more money for Facebook’s shareholders.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. And today, your target market is largely online. Digital Advertising is Targeted.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Marketing Insider Group

APRIL 20, 2020

Any company can promote psychological safety – and reap the benefits. If you can cultivate a culture that promotes psychological safety, you can transform a stagnant work culture, fostering engagement and a high level of collaborative work. Key Takeaways: Psychological safety may be the key to unlocking employee activation.

Transform 131

Transform CMO Promotion Management 131

Adobe Experience Cloud Blog

OCTOBER 2, 2014

Promote Your Business with Mobile Ads. In fact, some sources have predicted that the mobile market will generate $400 billion by 2015 – in the U.S. Because the keypads are also smaller, search terms are likely going to be shorter too. Mobile ads are known to convert at a relatively high rate.

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Neil Patel

OCTOBER 25, 2020

Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. According to a report by The Verge , redesigning their logo to look good on small screens had a profound impact on why Google evolved its visual identity design in 2015. Take Google, for example. And this was the case with Google.

Market Research 136

Market Research Marketing Marketers Analytics 136

Martech

APRIL 18, 2022

billion in 2015, according to Backlinko. The rising popularity of social media platforms for promoting the brand and building product awareness is driving the market. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 In the U.S., from 2021 to 2028.

Advertisers 110

Advertisers Advertising Food Retail 110

Content Marketing Institute

MARCH 15, 2018

These are interactive mobile ads that offer advertisers much greater flexibility to promote content assets. Use @Facebook Canvas for greater flexibility to promote your #content assets. Facebook created Instant Articles in 2015 to help publishers’ articles load faster in news feeds. A Quick-Start Guide to Paid Content Promotion.

Promotion 111

Promotion Transform User-Generated Advertisers 111

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. More than 317 million people use Twitter at least monthly and daily active users grew 7% over 2015, according to data from Twitter, so there’s a strong likelihood your customers and prospects are among them.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. Increased Social Search Functionality. The campaign resulted in an ROI of 16 times advertising spend.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Hubspot Marketing

MAY 18, 2022

Promoting emergent leadership within your team is all about fostering an environment of collaboration and ownership. To recap, emergent leadership: Promotes ownership and independence over one’s work. Back in 2015, Laszlo Bock, former SVP of People Operations at Google explained how Google tackled this.

Communications 116

Communications Promotion Place Management 116

Sprout Social

JUNE 3, 2024

For much of the golden era of social media (2007-2015), social media was about connection, interaction and engagement along a social graph. Following a consistent tone, style, visual identity, voice and branding in your posts that provides value over solely promotion of your products and services. This worked for a long time—until now.

Entertainment 137

Entertainment Food Education Branding 137

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. I also meet with the Social Media Managers at other companies to explore cross-promotion strategies. If you haven’t, then you should.

Management 134

Management Thought Leadership PR CMO 134

Hubspot Marketing

OCTOBER 7, 2022

Use this time to share the upcoming campaigns, content, and offers that marketing will be promoting that week. Marketers are constantly promoting new offers and content, so it's important to keep the sales team up-to-date with these promotions so they know what recent offer their leads are receiving. Email the offer to sales.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers Promotion 145

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. AdWords Reach Reporting Moves To The Campaigns Tab.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Hubspot Marketing

JANUARY 25, 2021

Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the business … which makes a company seem more credible in their field. You can cross-promote (i.e. Email is another popular and effective way to promote events.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145