Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. I also created a Content Backlog to keep track of all topics we've covered so I can see where each one stands whether its a sprint candidate, has been published, is still in progress, or is in the distribution/promotion phase. Some were love at first click, and some were meh.

Price 80

Price User-Generated Analytics Management 80

SocialPilot

JULY 4, 2025

Best Post Ideas: “Meet the team” spotlights Employee intros, anniversary, or promotion shoutouts Career growth journey (“from intern to Dept. Great thought leadership feels insightful, disruptive, or personal, not safe or self-promotional. In 2015, I was freelancing and forgot to invoice clients. It needs to be valuable.

Thought Leadership 64

Thought Leadership Transform User-Generated Gen Z 64

Businesses Grow

JUNE 2, 2025

Its selling the same thing when the market now expects cheaper, faster, smarterand youre still dressed for 2015. Late last year, the biotech company announced the creation of a new role, chief people and digital technology officer, promoting its human resources chief to the spot. A valuable observation.

Transform 112

Transform Education Customer Branding 112

Animalz blog

JULY 15, 2025

For enterprise content, shifting from self-promotion to insights-based, audience-first content is the key to building trust and authority. “If That was not a thing in 2015 at the time that I left. 13:21) This insight led to the State of Design & Make study and shapes Stephanie’s approach to content. So here’s my thesis.

Thought Leadership 62

Thought Leadership Branding Content Marketing Energy 62

Duct Tape Marketing

APRIL 2, 2025

They promote your brand. John Jantsch (15:15.15) you Carlos Gil (15:25.545) who's relying on these technologies to grow and promote their business, you cannot rely on them. Carlos Gil (16:56.157) You know, I've been saying this, John, since probably about 2015 when I started speaking. You've got influencers, right?

Marketers 61

Marketers Marketing Branding Communications 61

Chief Martec

FEBRUARY 10, 2025

They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. ” you say.

New Technology 63

New Technology Education Promotion Management 63

Hootsuite

FEBRUARY 14, 2025

For example, you can attract views from YouTube ads, external sites, cross-promoting on social media , and partnerships with other channels or brands can all help you earn views and subscribers, depending on your strategy. Maybe this is a sign to analyze their thumbnails, video descriptions, or dive deeper into their cross-promotion strategy.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Martech

JULY 18, 2025

teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. Generally, the aim is to provide about 70% helpful or interesting content and 30% promotional. A shared post or a guest appearance on a webinar can expand your audience without feeling like paid promotion. aged 35-49 and 7% aged 50+).

Gen Z 112

Gen Z Millennials Marketers Marketing 112

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Users can then click through to any website or destination you select when setting up the promotion. Instant Articles launched in 2015 as a new way for publishers to optimize their content so readers can access it instantly. They are formatted to look like a typical newsfeed ad, including the headline, copy, image, and calls to action.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

Marketing Insider Group

OCTOBER 19, 2015

While in 2015 they were hiring mid-level content executives at the manager and director level, 2016 will see a promotion of these roles to VP and higher levels, with purview over communications and social media, and responsibility for media decisions as well. Companies will get serious about hiring content talent.

Content Marketing 168

Content Marketing Telemarketing Marketers Marketing 168

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

All content marketers know that it’s easy to fashion our content as a way to promote our brand. What were your primary learnings at Content Marketing World 2015? Insights from Content Marketing World 2015 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Content Marketing 134

Content Marketing Thought Leadership Fashion Marketers 134

Adobe Experience Cloud Blog

JUNE 22, 2015

Obviously, the app can be used to promote the insulation products of the manufacturer, and the app could even indicate the savings for one specific project compared to competitors. It’s clear that by the end of 2015, we will see a dramatic increase in marketing budgets for mobile-first strategies. Let the mobile race begin!

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Promotion 84

Promotion Fashion User-Generated Entertainment 84

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 In the news.

Transform 264

Transform Education eBook Price 264

Adobe Experience Cloud Blog

JULY 9, 2015

Promote and Partner. Hollywood mega-earners are promoted everywhere and anywhere that their audience is looking and engaging. From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. Sequels: Hollywood’s Best Friend.

Thought Leadership 134

Thought Leadership Food Marketers Marketing 134

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Its website uses a variety of colors (and creative product names) to promote each chocolate bar. Best Website Designs from 2015 – 2014.

Place 145

Place Promotion Transform Product 145

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Thanks to a free leggings promotion they advertised earlier this year on Instagram and Facebook, the brand has enjoyed explosive social media growth. Source: Digiday.

Fashion 145

Fashion Branding Food B2C 145

Martech

JUNE 7, 2022

Consumers who join by June 10 will have the opportunity to be randomly selected for product giveaways and ongoing promotions. Since its start in 2015, Discord has grown to over 100 million active users. They’ll stay plugged in for future developments like NFT drops. Why Discord?

User-Generated 124

User-Generated Digital Marketing Promotion Product 124

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Generate buzz with your promotion strategy. Understand your audience.

Gen Z 140

Gen Z Product Retail Millennials 140

Marketing Insider Group

AUGUST 3, 2015

Even the content that promotes GoPro products somehow doesn’t feel promotional. 000000 ;" src="https://lizbedor.files.wordpress.com/2015/06/screen-shot-2015-06-26-at-8-12-41-pm.png?w=748&h=660" w=748&h=660" alt="Screen Shot 2015-06-26 at 8.12.41

Content Marketing 106

Content Marketing Marketers Marketing Promotion 106

Adobe Experience Cloud Blog

MAY 20, 2015

Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. They can, however, turn their live interactions with a brand into promotional material for businesses. This approach engages consumers unlike any campaigns before it.

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. Content lifecycle includes all phases from content ideation, creation, publishing, promotion, discovery, engagement, management, and reporting. Content Promotion. Content Publishing.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Content Marketing 134

Marketing Insider Group

FEBRUARY 17, 2021

While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. The critical steps of creating excellent interactive content are ideation, sales alignment, research, creation, and promotion. Good promotion is vital to the success of any content campaign.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.

Advertisers 112

Advertisers Advertising User-Generated Promotion 112

Marketing Insider Group

MARCH 23, 2020

While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. — Rand Fishkin (@randfish) February 4, 2015. And serve nearly 1 MILLION WEBSITE VISITORS a year!

Thought Leadership 145

Thought Leadership Customer Digital Marketing SEO 145

Search Engine Land

OCTOBER 25, 2023

We started tracking Google’s Main Knowledge Graph (Knowledge Vault) in 2015 in our proprietary software, Kalicube Pro. Google has performed a significant update to the Knowledge Vault every summer since 2015. Designed to promote E-E-A-T-friendly subtitles. The Knowledge Vault is where Google stores its “facts” about the world.

Finance 134

Finance SEO Health Promotion 134

Sprout Social

AUGUST 2, 2016

For example, some of the most optimal hashtags uses include: Promotions. This will help your cross-channel promotions and make it easier to use hashtags for each major network. A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT. So it’s critical to know where you’ll promote your hashtag. When to Use Hashtags.

Promotion 112

Promotion Food Social Media Marketing Analytics 112

Neil Patel

OCTOBER 25, 2020

Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. According to a report by The Verge , redesigning their logo to look good on small screens had a profound impact on why Google evolved its visual identity design in 2015. Take Google, for example. And this was the case with Google.

Market Research 145

Market Research Marketers Marketing Analytics 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. And today, your target market is largely online. Dove would have spent $4.5 billion, U.S.

Advertisers 135

Advertisers Advertising Gen Z Thought Leadership 135

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Martech

APRIL 18, 2022

billion in 2015, according to Backlinko. The rising popularity of social media platforms for promoting the brand and building product awareness is driving the market. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 In the U.S., from 2021 to 2028.

Advertisers 114

Advertisers Advertising Food Retail 114

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 119

Marketing Strategy Marketers B2C Marketing 119

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit Marketers Marketing 108

Hubspot Marketing

MAY 18, 2022

Promoting emergent leadership within your team is all about fostering an environment of collaboration and ownership. To recap, emergent leadership: Promotes ownership and independence over one’s work. Back in 2015, Laszlo Bock, former SVP of People Operations at Google explained how Google tackled this.

Communications 121

Communications Promotion Place Management 121

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. They also started downranking Pages that posted a high volume of overly promotional organic content. Because more screen time = more ads seen = more money for Facebook’s shareholders.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145