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Digital Transformation In Banking and Financial Services

Bannerflow

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In fact, the uptake of fintech services grew to 64% in 2019 in comparison to 16% in 2015, according to an EY report in 2019. The benefits of digital transformation in banking and finance.

Transform 104
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Only 11% of CMOs say they have achieved digital transformation goals

Martech

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. While 76% are planning or undergoing a transformation of their external agency model.

Transform 106
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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI.

Transform 128
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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 2015 Is the Year of Sales and Marketing Alignment. Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Share the pain?

Transform 134
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Robo-Authors: The Future of Writing in the Age of Artificial Intelligence

Jeff Bullas

Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. E-readers and other digital devices have already transformed the way we consume written content, and the use of AI in these devices will take this transformation even further. What is ChatGPT?

Transform 274
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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges? This struggle is real.

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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. Marketing automation has transformed over the years into a scalable, behavior-based engagement marketing platform. True digital transformation is a journey with multiple layers and aspects.