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This AI prompt can transform you into an elite marketer in any field, here’s how

Hubspot Marketing

With it, you can transform how you approach marketing work entirely. Sources Use examples, operators, or results from trusted sources post-2015 (e.g., That’s transformative for any marketer. It works across every area of marketing and scales with whatever you‘re working on. Let's dive in. Be concise, punchy, operator-grade.

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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI.

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AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Chief Martec

CDPs customer data platforms arose between 2015-2020 because most marketing suites/platforms were still not open enough or flexible enough with their data models. In fact, many of the vendors in those categories have transformed into AI agent building platforms. For some use cases, the marketing platform calls the shots.

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Will AI agents conduct the martech orchestra in 2025?

Martech

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS?

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The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

Hubspot Marketing

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds.

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The SEO’s guide to Google Search Console

Search Engine Land

May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. All of the above is just part of the early phases of Google Search Console’s transformation. I’ve compiled a short history of my SEO bromance with Google Search Console over the years to give you a glimmer of how we got here.

SEO
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Turn customers into community members — how community transformed the Gymshark experience

Hubspot Marketing

My transformation from serving customers to nurturing a community didn't happen overnight. Gymsharks infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. Below, Ill discuss how community can transform your business trajectory. Orders failed.