Chief Martec

JANUARY 2, 2025

CDPs customer data platforms arose between 2015-2020 because most marketing suites/platforms were still not open enough or flexible enough with their data models. In fact, many of the vendors in those categories have transformed into AI agent building platforms. For some use cases, the marketing platform calls the shots.

Fashion 129

Fashion Transform CRM Product 129

Adobe Experience Cloud Blog

JUNE 14, 2016

Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. Marketing automation has transformed over the years into a scalable, behavior-based engagement marketing platform. True digital transformation is a journey with multiple layers and aspects.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.”

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Buffer Marketing

NOVEMBER 12, 2021

I sat down with a few founders to learn more about how LinkedIn has transformed their businesses. Back in 2015, before founding her company and while she was still working a full-time job, she started using LinkedIn Profinder (now called LinkedIn Services Marketplace ) to advertise her career coaching services and find her early clients.

Transform 101

Transform Thought Leadership PR Food 101

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.

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Transform Finance Energy Customer 84

Hubspot Marketing

MAY 21, 2025

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds.

Transform 91

Transform Promotion Customer Journey Product 91

Duct Tape Marketing

APRIL 10, 2024

Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolutionize both your business and personal life. It's time to transform your approach. John (06:55): That leads me straight into the 2015 World Series. Book your call today, DTM World slash scale. This is John Jantsch.

Transform 87

Transform Copywriting Management Communications 87

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Revenue in the global online education market is projected to reach $146.9

Transform 264

Transform Education eBook Price 264

Search Engine Land

JULY 8, 2024

May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. All of the above is just part of the early phases of Google Search Console’s transformation. I’ve compiled a short history of my SEO bromance with Google Search Console over the years to give you a glimmer of how we got here.

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SEO Transform Health eCommerce 106

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. It has been a big beneficiary of the digital transformation spurred by the pandemic. Annual worldwide spending on marketing continues to increase and will reach $4.7 This is an increase of $1.1

Transform 125

Transform Global Marketing Retail Marketers 125

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Predictive marketing—a new discipline deeply rooted in big data, mathematics, data science, and marketing—transforms the customer journey into a scientific process.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 24, 2011

First, businesses today need to transform how they create, manage, and accelerate revenue. Now, there is a new global study that clearly underscores these points by quantifying the bottom-line financial impact of transforming a company’s sales and marketing activities through RPM. trillion in revenue gains over the next five years.

Management 113

Management Transform Customer Acquisition Place 113

Many Chat

SEPTEMBER 20, 2022

Back in the summer of 2015, Antony Gorin and I co-founded ManyChat with a vision to transform how businesses communicate with their customers. Here are a few words from Sunny: “From the first time I met Mike, I knew that he and the team had built a special company.

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Transform Communications Product Customer 119

Adobe Experience Cloud Blog

APRIL 17, 2015

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. This is a crucial step in the personalization process that many consumers expect and appreciate in 2015. Businesses should make 2015 the year that they truly master the customer lifecycle. Marketers have to adapt to these changes.

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Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

MAY 13, 2014

In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015. According to the Marketing Leadership Council, transformational marketing requires your success in three areas: tools, alignment, and methodology.

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Transform Logistics Thought Leadership Marketers 134

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category. Organizational transformation.

Transform 113

Transform Marketers Marketing CMO 113

Marketing Insider Group

FEBRUARY 17, 2021

In 2015, we began seeing an uptick in interactions with online content via mobile devices. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments. Source: Statista.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. ChatGPT is a groundbreaking artificial intelligence technology that has been making waves in the field of natural language processing.

Health 246

Health User-Generated Transform Education 246

Martech

FEBRUARY 7, 2022

Innovid and TVSquared share complementary visions to transform TV measurement through a comprehensive view of audiences across all devices and platforms worldwide,” said Calum Smeaton, CEO and founder of TVSquared, who’ll be stepping down as CEO when the deal closes, according to a company release. Processing.Please wait. billion down to $40.7

Transform 98

Transform Advertisers Advertising Digital Marketing 98

Content Marketing Institute

MAY 14, 2018

Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). that can be transformed into a “snackable” video series. Visual content is 40 times more likely to be shared via social networks.

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Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Duct Tape Marketing

JULY 23, 2020

billion as they transformed Cree from a start-up into a global market leader with 6,500 employees worldwide. Cree was recognized as MIT Technology Review’s 50 Smartest Companies for 2014 and as one of Fast Companies World’s 50 Most Innovative Companies in 2015.

Transform 98

Transform Global Marketing Product Marketers 98

Many Chat

APRIL 7, 2023

And since 2015, you’ve shared in our collective vision to transform how businesses communicate with their customers. As an official Meta partner, we only support the use of the platform in ways that are in full compliance with the official Meta guidelines.

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Transform Communications Product Customer 98

Buffer Marketing

NOVEMBER 29, 2022

Transform a blog post into a video optimized for social 🎥 4 reasons why engagement (not sales) is the future of social media and how we can adapt 🚀 👉 [link] pic.twitter.com/2e8IXxgzNG — Buffer (@buffer) August 11, 2017. — Buffer (@buffer) October 6, 2022.

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Transform Energy Social Media Marketing User-Generated 141

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. And today, your target market is largely online. This can work for any marketer.

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Advertisers Advertising Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

MAY 10, 2018

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. Instead, they should pursue long-term, transformational brand-inspired growth.

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Branding Transform Thought Leadership Energy 134

Content Marketing Institute

DECEMBER 12, 2017

At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketers Marketing 112

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. And today, your target market is largely online. This can work for any marketer.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Hubspot Marketing

JANUARY 28, 2019

2015 Travel Trends," Creative Lodging Solutions. Digital, Social & Mobile in 2015," We Are Social. Digital Transformation in 50 Soundbites," Julie Dodd. And as a result, this presentation stands out in the best way possible. This helps keep the focus on the tips, while still incorporating a visual element.

Transform 145

Transform Fashion eBook Place 145

Scoop.it!

MARCH 10, 2022

The transition towards content automation was not easy as the technology required to achieve such innovative features came into existence in 2015 through the introduction of Open AI by Elon Musk. GPT-3 or third generation Generative Pre-trained Transformer is a neural network model trained to generate written content.

Content Marketing 110

Content Marketing Transform User-Generated Marketers 110

Marketing Insider Group

APRIL 20, 2020

If you can cultivate a culture that promotes psychological safety, you can transform a stagnant work culture, fostering engagement and a high level of collaborative work. Psychological safety is the perceived ability to give input and speak freely. Why Is Psychological Safety Important?

Transform 131

Transform CMO Promotion Management 131

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Think of each of these segments as a Transformer.

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Transform Management New Markets Manufacturing 98

Martech

JANUARY 22, 2024

Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. This is why, as of 2015, white households in the Greater Boston area had a median net worth of nearly $250,000, while for Black households it was $8. Homeownership is one of the main ways families build wealth.

Transform 125

Transform Education Customer Marketers 125

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. How do you transform the feeling of luxury and practicality into a website? Best Website Designs from 2015 – 2014. Award: Site of the Day (6/6/2015), Awwwards. Award: Site of the Day (5/19/2015), Awwwards. Award: Site of the Day (7/4/2015), Awwwards. Image Source.

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Place Promotion Transform Product 145

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. In 2015, the company noticed that its youthful employees were posting content featuring their workout routines – wearing Reeboks, of course. Have a seat. Prepare for a shock.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hootsuite

SEPTEMBER 30, 2019

And brands have transformed the duo-tone pixelated codes into animated works of art. For the 2015 Nike Hong Kong Women’s 10K Race, the sports brand created a Mini Program called Nike WeChat+. After competing in the race, Nike presented each participant with a surprise film showcasing their transformation story.

Transform 111

Transform Marketers Marketing Finance 111

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community.

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Gen Z Finance User-Generated Transform 145

Brian Solis

MAY 4, 2025

Even in the present, we don’t transform against current waves of disruption. Some of the disruptive examples off the top of my head include 2015 (BREXIT), 2016 (U.S. But for the most part, at scale, we don’t study the future, seek the next disruption, or forecast scenarios to thrive against the unknown. We don’t anticipate.

Transform 40

Transform Management 40