Content Marketing Institute

MAY 14, 2018

Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. Buffer , 2014).

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. According to a 2015 DemandGen survey , over 90% of customers favor visual/interactive content, a stat that’s up from last year, indicating upward movement.

Branding 134

Branding Whitepaper Thought Leadership User-Generated 134

Content Marketing Institute

DECEMBER 11, 2018

Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a white paper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ – Ron Tite , CEO, Church+State. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Buffer Marketing

OCTOBER 24, 2023

  Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring. Or they may say they want a whitepaper. Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year. 

Whitepaper 124

Whitepaper Affiliate Marketing Price B2C 124

Adobe Experience Cloud Blog

DECEMBER 14, 2017

As of 2015, most of Google users access the search engine via mobile phone. Further, even if some surrender their email addresses for a white paper , most expect to access lighter content, like infographics, without the form. Do: Take a Second (and Third) Look at Mobile Marketing.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 7, 2015

According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. An interactive whitepaper derived from your current planned paper. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Content Marketing Institute

DECEMBER 19, 2017

Example: From time to time the CMI team updates one of our highest-performing assets with fresh information, advice, and examples, then republishes it as a Back by Popular Demand post – like we recently did with a popular post on email marketing I wrote in 2015. (To Repackaging.

Whitepaper 107

Whitepaper Analytics Shoppers Content Marketing 107

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc.

Whitepaper 141

Whitepaper Marketers Marketing CMO 141

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. These could be things like downloading a white paper, reading an e-book, or visiting three key pages. Make sure that data follows over.

Whitepaper 108

Whitepaper Pharmaceutical Marketers Marketing 108

Hubspot Marketing

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Neil Patel

FEBRUARY 20, 2021

And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016. For example, below you can see a comparison between a site’s visitors who signed up for a free trial and those who downloaded a whitepaper.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Litmus

OCTOBER 26, 2018

Email carousels from UK home improvement retailer B&Q in late 2014 and toymaker Lego in early 2015 grabbed the attention of email marketers and were the spark that launched mainstream adoption of email interactivity. It wasn’t until early 2015 that interactive emails truly emerged as a legit tactic. Download the free whitepaper ?.

Real Estate 92

Real Estate Whitepaper Retail Email Marketing 92

Adobe Experience Cloud Blog

JUNE 14, 2016

A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. A move towards individualization is needed to become more targeted and relevant.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Sprout Social

NOVEMBER 15, 2016

Downloads of a whitepaper or app. President Barack Obama’s “Four more years” Tweet held Twitter’s top most Retweeted spot until Ellen’s 2015 Oscar selfie. The number of social messages requiring a response have increased 18% between Q1 2015 and Q1 2016. Make sure you have one in place with quantifiable goals. Four more years.

Transform 111

Transform Entertainment Whitepaper Communications 111

Rock Content

FEBRUARY 5, 2016

There’s a vast surplus of average content in the digital world — from ephemera like viral maps to huge white papers that maybe a dozen people will read.In As BuzzSumo showed with their analysis of the most shared articles of 2015 , surprise is the key to overcoming content shock. Remarkable content wins every time.

Whitepaper 68

Whitepaper Promotion Content Marketing SEO 68

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc.

Whitepaper 95

Whitepaper Marketers Marketing CMO 95

Hootsuite

FEBRUARY 12, 2015

Hootsuite (@hootsuite) February 11, 2015. For example, consider the more technical B2B content, such as whitepapers or case studies. Engaging with your partners on social media helps maintain your professional association in a non-invasive, consistent manner. Monitor your competitors. Improve the brand’s search engine ranking.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Duct Tape Marketing

JANUARY 8, 2015

With inbound marketing, you provide valuable content like whitepapers, infographics and blog posts that help attract your ideal customer. Think of inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

Outbound Marketing 68

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 68

Duct Tape Marketing

JULY 28, 2016

Apart from text and images, interactive content includes games, animation, GIFs, videos, quizzes, polls, interactive infographics, interactive white papers, etc. Mobile video plays exceeded 44% by mid-2015, which was an 844% rise since 2012. Hilary Clinton used Snapchat to reach out to young supporters in 2015.

PR 48

PR Whitepaper Transform Digital Marketing 48

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

illumin

JANUARY 9, 2019

In fact, according to our recent whitepaper Attention: The New Media Currency , only 7% of marketers admit to receiving full consumer attention. Source: VMC Data – 188 campaigns, 2015-2017. Check out our newest whitepaper or contact us to learn more! Audience attention remains a proven pain for many marketers.

Whitepaper 40

Whitepaper Food Advertising Advertisers 40

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. 6 minute read Marketing agencies The agency guide to selling clients on the value of landing pages August 24, 2015. Ensure these assets are closely related to the topics of your ungated content.

User-Generated 98

User-Generated Marketers Marketing CRM 98

Hootsuite

FEBRUARY 12, 2015

Hootsuite (@hootsuite) February 11, 2015. For example, consider the more technical B2B content, such as whitepapers or case studies. Engaging with your partners on social media helps maintain your professional association in a non-invasive, consistent manner. Monitor your competitors. Improve the brand’s search engine ranking.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Moz

MAY 12, 2019

What’s more, it does so using a web rendering service that until very recently was based on Chrome 41 (released in 2015). Obviously, this has implications outside of just single page apps, and the wider subject of JavaScript SEO is a fascinating area right now.

SEO 61

SEO User-Generated Transform Whitepaper 61

Marketing Insider Group

SEPTEMBER 15, 2015

Here are some of the best content marketing videos from 2015. The talk took place during the 2015 NewsCred # ThinkContent Summit , and highlighted how GE and Intel prove the reach of their content. The post The 15 Best Content Marketing Videos Of 2015 appeared first on B2B Marketing Insider. B2B Content Marketing Tutorials.

Content Marketing 111

Content Marketing PR Whitepaper Marketers 111

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Hootsuite

FEBRUARY 14, 2025

2015-2016: Optimizing for satisfaction In 2015, YouTube began measuring viewer satisfaction directly with user surveys. In 2016, YouTube released a whitepaper describing some of the inner workings of its AI: Deep Neural Networks for YouTube Recommendations. Soon, YouTube changed tack again.

Analytics 78

Analytics Promotion Whitepaper SEO 78

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Well-known vendors have been baking AI into their solutions for almost a decade.

Whitepaper 109

Whitepaper Food User-Generated CRM 109

Duct Tape Marketing

OCTOBER 9, 2015

The face of Marketing in 2015 has rapidly changed and continues to do so at an extremely fast pace. Visit site –> Give them incentive e.g. ebook, whitepaper, video–>Provide email–>build relationship & educate by sending valuable content –> they sign up. photo credit: death to the stock photo.

Whitepaper 77

Whitepaper Finance eBook User-Generated 77

Duct Tape Marketing

MARCH 17, 2017

Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. Therefore, it comes as no surprise that over 100M hours of how-to content has been consumed in the USA in 2015 alone! Additional Tips. ATTEND CONFERENCES and write about it.

Whitepaper 59

Whitepaper Entertainment eBook User-Generated 59

Moz

MAY 19, 2019

Try Googling “ infographics are dead ,” and your top hit will be a 2015 think piece asserting that the medium has been dead for years, followed by many responses that the medium isn’t anywhere close to “dead.” The numbers drive the narrative. For example, GoodRx, a platform that reports pricing data from more than 70,000 U.S.

Content Marketing 58

Content Marketing Transform Whitepaper Marketers 58