Search Engine Land
APRIL 12, 2024
Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Get the daily newsletter search marketers rely on.
illumin
APRIL 23, 2024
Earth Day is back and this year advertisers are rallying to create more inspiring ads that bring some critical action. Inevitably, some advertisers miss the mark with their eco-advertising, creating ads with good messaging but little substance. Most brands recognize that we are past the point of raising awareness.
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Marketing Insider Group
FEBRUARY 22, 2016
If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. The post 12 Marketing Trends Every Top Brand Needs To Know In 2016 appeared first on Marketing Insider Group.
Adams & Knight Marketing
APRIL 16, 2023
The Adrian Awards recognizes the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. ” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns. Avon, Conn.,
Marketing Insider Group
OCTOBER 12, 2015
No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I predicted that advertisers would throw good money after bad and that display media would make big budget gains. My Main Content Marketing Prediction For 2016?
Marketing Insider Group
OCTOBER 5, 2015
Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools. Social Analytics. Customer Support Tools.
Hubspot Marketing
NOVEMBER 17, 2023
Nostalgia marketing is the advertising equivalent of comfort food. Incorporating famous characters and scenes from the past in modern advertisements is a tried-and-true way to generate positive feelings in your target audience, making them more likely to open their wallets.
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