Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” 26:16) Mallory challenges the usual thinking about content analytics. Mallory Russell [00:04:04]: Yeah, and I started in 2016, so. 05:18) This shows the size and ambition of Mallory’s team.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Litmus

APRIL 3, 2025

Try email analytics 5 ways to code a bulletproof CTA button With over 300,000 potential email renderings , is it really surprising you cant make one-size-fits-all button styles that work everywhere? All in one place: Litmus Test. Data-driven email success Make smarter decisions with rich, reliable data. No more broken emails!

Analytics 105

Analytics Branding Place Customer 105

Animalz blog

JULY 8, 2025

Lane Scott Jones [00:03:21]: And this was back in 2016, but I was working with companies that were doing things like machine learning and so I even back then I was at the water cooler talking and thinking a lot about AI and well that was also the year Westworld came out. And this really was catered to. Ty Magnin [00:15:37]: Yeah.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Hootsuite

FEBRUARY 14, 2025

YouTube recommends videos in three different places on the platform. If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Once youve identified your primary keywords, youll want to use them in four places: In the file name (i.e.,

Analytics 79

Analytics Promotion Whitepaper SEO 79

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016. Advanced Analytics Provide Attribution in an ABM Context. 92% see a higher percentage of closed deals from qualified opportunities for ABM accounts vs. non-ABM accounts. Is my ABM strategy working?

Transform 268

Transform Thought Leadership Inbound Marketing Marketers 268

Marketing Insider Group

OCTOBER 19, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. But what the heck do I know?

Content Marketing 168

Content Marketing Telemarketing Marketers Marketing 168

Adobe Experience Cloud Blog

OCTOBER 2, 2015

For instance, this past weekend I went camping, and for those of you who know me, you know that the whole sleeping-in-a-tent-and-singing-songs-around-the-campfire routine isn’t my cup of tea…well, unless this is all taking place under the roof of the Four Seasons. If you’re like me, you’ve already begun planning your event roadmap for 2016.

Thought Leadership 135

Thought Leadership Marketers Marketing CRM 135

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. But even with the right tools, marketers still need to have a sound strategy in place. That wraps up our top 10 blogs for 2016. The common themes?

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. If you included a clickable element like a poll, make sure you didn’t place it so far to the left that it’s causing accidental tap backs.

Analytics 103

Analytics Branding Place Marketing 103

Jeff Bullas

DECEMBER 19, 2022

As standard, all plans include: Creating your course or coaching service quickly with their intuitive drag-and-drop builder Unlimited hosting Enroll an unlimited amount of students in your online school Integrate with MailChimp, Zapier, ConvertKit, Google Analytics, Segment, and more. The free version doesn’t include a custom domain.

Transform 264

Transform Education Price eBook 264

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. The two most important places the algorithm impacts are search results and recommendation streams.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Home is the first place that someone lands on when they open up YouTube and is one of the top traffic sources for most channels.

Analytics 141

Analytics SEO Education Promotion 141

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Sprout Social

DECEMBER 6, 2016

Here at Sprout Social, we take pride in our design and visual aesthetic, which we transcribe into our social media analytics and reporting features. According to the Sprout Social Q3 2016 Index , 57% of consumers said they’re more likely to buy from brands they follow on social. Your social presence means a lot to people.

Branding 112

Branding Manufacturing Entertainment User-Generated 112

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. When it comes to engagement, TikTok secures third place behind YouTube and Instagram — which is impressive considering its relative "newness." In short, users are engaged.

Video Marketing 136

Video Marketing Branding User-Generated Millennials 136

Sprout Social

NOVEMBER 30, 2016

Be sure to execute them one at a time so you’ll be able to better understand the analytics. After posting to this schedule for several weeks or months, you check out your Twitter analytics and find out that your posts in the afternoon are far more engaging than the ones in the morning. — Forbes (@Forbes) November 17, 2016.

Analytics 112

Analytics Promotion Branding Product 112

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

billion industry by 2016. Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. The best content marketing companies are 25% more likely to have a process in place for aligning marketing content with marketing and sales funnel stages.

eBook 134

eBook Whitepaper Thought Leadership Marketers 134

Sprout Social

NOVEMBER 23, 2016

. — NASA (@NASA) May 25, 2016. — Jimmy John's (@jimmyjohns) November 11, 2016. — Samsung Mobile (@SamsungMobile) August 31, 2016. — Pop-Tarts (@PopTarts411) November 17, 2016. — BarkBox (@barkbox) November 20, 2016. — PilotPenUSA (@PilotPenUSA) November 15, 2016.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Facebook Live has been around since 2016, and in those years, has made a big impact on the platform. Facebook Live Streaming.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

NOVEMBER 28, 2016

According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. — Amazon Help (@AmazonHelp) September 25, 2016. — Amazon Help (@AmazonHelp) July 13, 2016. It’s quickly becoming the first place people turn to for research and opinions. What's up with that?!?! ^RL

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hubspot Marketing

JULY 10, 2018

Source: 2016 Content Marketing Institute. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Convert traffic to leads. B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. Market Share. 2010: Another warning.

Search Marketers 108

Search Marketers Non-Profit Marketers Marketing 108

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Before you can start measuring your ROI, you need to have clearly defined goals in place. Make sure you have one in place with quantifiable goals. — Lauren Friedman (@Lauren_Hannah) November 2, 2016.

Transform 111

Transform Entertainment Whitepaper Communications 111

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Try our social media management and analytics tools with a free 30-day trial ! Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. There are more than 1.86

Marketing Strategy 112

Marketing Strategy Marketers Marketing Social Media Marketing 112

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. If your Google Analytics and Google Search Console accounts are linked , you can find all of these values in a single view. Set up goals in your analytics platform that track visits to each thank-you page.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update. Says Google Analytics Now Verboten. Google Places Gets Its Own iPhone App. German Govt.

Search Marketers 106

Search Marketers Health Law Marketers 106

Litmus

JULY 22, 2021

The major benefit of using background images is they allow you to place additional HTML content on top of them. Miro placed a background image containing shapes behind their hero section, drawing attention to the email’s main headline and messaging, which is overlaid using live text. Outlook 2016 (macOS 10.12.6). ?. Simplicity.

Place 140

Place Product Analytics Promotion 140

Sprout Social

MARCH 14, 2017

Global Web Index found in 2016 that 20% of Facebook users watched a Live video within the last month. According to a 2016 Content Marketing Institute survey of content marketers, 61% used promoted posts as a paid advertising method, up 14 percentage points from the previous year. Investing More in Paid Advertising.

Retail 107

Retail Promotion Advertisers Advertising 107

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. Data gathered with purpose enables strong predictive analytics to help interpret the data and deliver actionable insights for customer engagement.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Sprout Social

NOVEMBER 1, 2016

Nowadays a lot of that conversation is taking place online. You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool. — Airbnb (@Airbnb) August 27, 2016. Taking Off: Develop a Content Strategy.

User-Generated 111

User-Generated Food Place Marketing Strategy 111

Sprout Social

MAY 27, 2016

— Andrew Wasyluk (@socialeyze) May 25, 2016. — Page 1 Solutions (@Page1Solutions) May 25, 2016. — Reva Minkoff (@revaminkoff) May 25, 2016. — David Pride (@DavidaPride) May 25, 2016. — Katrina Douglas (@KDADouglas) May 25, 2016. — Fady Ramzy (@CyberZizo) May 25, 2016.

Advertising 71

Advertising Advertisers Analytics Promotion 71

Duct Tape Marketing

FEBRUARY 12, 2016

Important Reasons to Leverage Case Studies for Your SEO in 2016 written by Guest Post read more at Duct Tape Marketing. Like any other business practice that will up your ROI, you need to appreciate the place of relevant case studies when looking for SEO strategists. You have come across it.

SEO 51

SEO Analytics Branding Place 51

Search Engine Land

JANUARY 17, 2023

Google testing new look for local inventory ads in place of local pack. 2016: Gary Illyes from Google said the weekend fluctuations were “core algorithm” and “not Penguin.”. 2016: The Doodle artfully highlighted the civil rights leader’s ability to deliver “poignant truths in beautiful and moving speeches.”. Sign of Hope?

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Sprout Social

OCTOBER 5, 2016

According to the Q2 2016 Sprout Social Index , about 75% of consumers say they will share a positive experience with a brand. According to SEMrush, 86% of businesses have tried user-generated content, but GoodVid discovered only 27% have a strategy for this content in place.

User-Generated 112

User-Generated Analytics SEO Promotion 112

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” 2016: A local business was spotted using the equivalent of Candidate Cards to add content directly into Google’s search results.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Hootsuite

APRIL 20, 2020

Ever since Instagram ended the reverse-chronological feed back in 2016, every individual person’s feed on the platform has been organized according to the algorithm’s rules. Keep a close eye on your analytics. Analytics will tell you what you’ve done right, but it’s up to you to figure out how to run with that success.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145