Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. Lead by example.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Hubspot Marketing

NOVEMBER 17, 2023

In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. Spotify In 2016, music-streaming service Spotify unveiled a new spokesperson — er, spokes- dragon — in a 30-second ad produced by Wieden + Kennedy New York.

Customer 124

Customer Millennials Advertising Advertisers 124

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. What is Brand Strategy? Don't panic.

Branding 145

Branding Customer loyalty Customer Product 145

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. As marketers, we need to become master storytellers of our brand and who better to tell us how than Andrew Gordon, Directing Animator at Pixar, and Rebecca Stockley, founder of Bats Improv?

Thought Leadership 134

Thought Leadership Transform Entertainment CMO 134

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 127

Search Marketers Neuromarketing SEO Marketing 127

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Retail 52

Retail Branding Fashion CRM 52

Sprout Social

DECEMBER 6, 2016

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. Being a network based on visual entertainment creates endless possibilities to showcase your brand, company voice or design talent.

Branding 110

Branding Manufacturing Entertainment User-Generated 110

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. As for you, our reader, are you surprised at the survey results?

CMO 83

CMO Marketing Marketers Management 83

Search Engine Land

DECEMBER 18, 2023

These platforms drive engagement for brands and have stood the test of time. Facebook: The powerhouse of social media marketing Facebook is the platform that should take precedence when attempting to expand your brand’s social media presence. With a staggering 2.9 Why does this matter?

User-Generated 124

User-Generated Social Media Marketing Food Entertainment 124

Hubspot Marketing

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". What is a brand story? A brand story recounts the series of events that sparked your company’s inception and expresses how that narrative still drives your mission today. How to Write a Brand Story. Nothing’s perfect.

Branding 139

Branding Food Inbound Marketing Direct Mail 139

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Superlist is a productivity app that helps teams and individuals change the way they work. Too often, you land on a website and have to figure out what the brand is about. Image Source.

Transform 145

Transform Place Promotion Product 145

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. Maintaining Consistency.

Branding 111

Branding Food Health Advertising 111

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” of AdWords Editor was now available.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Welcome Software

JUNE 28, 2022

People learned to organize areas of their homes by categorizing items and placing things in containers. Online stores have a similar practice called product taxonomy. Since 70% of users prefer intuitive web designs, understanding how product taxonomy plays a part is invaluable. What is product taxonomy? or by author.

Product 40

Product Shoppers Food Analytics 40

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers 95

Search Marketers SEO Health Marketing 95

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 125

Search Marketers Shoppers SEO Marketing 125

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., and Skittles.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

JANUARY 3, 2023

2019: By comparison, in 2016 they did 4 billion searches. 2018: Privacy, brand safety and other factors were going to make paid search even more attractive to marketers going forward, according to Forrester Research. 2016: The privacy search engine averaged more than 10 million searches per day by the end of the year.

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Amazon makes it easy to find products and sell them via the platform.

Transform 226

Transform Education Price User-Generated 226

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. TikTok is more popular with older generations in China when compared with other places. Branded hashtag challenge. Teenagers are gaga for TikTok.

Branding 145

Branding User-Generated Promotion Advertising 145

Rock Content

SEPTEMBER 22, 2020

Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. In this way, it is possible to establish strong and lasting connections, increasing the brand’s reach through recommendations and positive feedback.

Branding 89

Branding Transform Energy Marketing 89

Duct Tape Marketing

OCTOBER 26, 2015

The Future of Leadership in 2016 written by Guest Post read more at Duct Tape Marketing. Creating a physical workspace that positively impacts productivity, collaboration and inspiration. Integration with other applications such as file-sharing service Box helps make collaboration easy and keep everything in once place.

Copywriting 78

Copywriting Communications Management Education 78

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Search Engine Land

JANUARY 31, 2023

Google adds Black-owned business label to product results 2021: The label read “identifies as Black-owned” and showed in the product listing results within Google Shopping. Google Search iOS App Adds “I’m Feeling Curious” To 3-D Touch 2016: Hard pressing on the app brought up a menu for the “I’m Feeling Curious” button.

Search Marketers 94

Search Marketers User-Generated Non-Profit Marketing 94

Search Engine Land

JANUARY 25, 2023

iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Search Marketers 86

Search Marketers Real Estate Retail Marketing 86

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Social Media Marketing 109

Social Media Marketing B2C Whitepaper Marketing 109

Search Engine Land

JANUARY 10, 2023

In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. 2016: The information showing was for last year, including listing the teams for last year. Why did Google do this?

Search Marketers 87

Search Marketers Finance Marketing Marketers 87

Rock Content

JANUARY 8, 2024

I’ll delve deeper into that, showcasing how two experts manage to implement a minimum of 28 distinct marketing strategies for different products, goals, and personas. Our experts simply place an order, select the topic pitches, and our freelance writers provide ideas for the content. More time saved on content production!

Content Placement 84

Content Placement Energy Management Place 84

Search Engine Land

JANUARY 20, 2023

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down 2016: One of Google’s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

FEBRUARY 15, 2023

TikTok’s brand safety center consolidates transparency updates, announcements and partnerships 2022: This resource was a convenient reference for brands to understand the platform’s brand safety options. Yandex reports 22% YoY increase in revenue for Q4 2016 2017: Russia’s largest search engine generated $364.7

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

JANUARY 26, 2023

Now Available Right In AdWords Custom Columns 2016: Google introduced an addition to custom columns: custom formulas. Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch 2016: Microsoft was no longer listed as a member. 2016: Apple was driving vehicles around the world to collect data to improve Google Maps.

Search Marketers 92

Search Marketers Marketing Marketers SEO 92

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Beauty brands might list products, while car dealerships could list their in-stock vehicles. Place ads that run on Marketplace. Your ad appears next to other relevant products and services. The best part?

Shoppers 145

Shoppers Retail Price eCommerce 145

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Branding 93

Branding Shipping Price Food 93

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Microsoft Advertising blocks 1.6

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Litmus

JUNE 23, 2023

Even if the preview text hack doesn’t work in all places, that’s not a reason to stop using it. We’d also like to give a special shout out to Litmus Community member Ryan Field who mentioned this technique in 2016 —and called it a “super old” preview text hack. Email clients are always changing (on average, every 1.2

Real Estate 142

Real Estate Email Marketing Branding Place 142