illumin

APRIL 23, 2024

These advertisers use Earth Day as an opportunity to highlight initiatives and promote meaningful action within their companies and the wider community. When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives.

Entertainment 111

Entertainment Advertising Advertisers Education 111

Hubspot Marketing

NOVEMBER 17, 2023

The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl , Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa.

Customer 124

Customer Millennials Advertising Advertisers 124

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! But it could also signify important company objectives such as increasing brand awareness to a certain segment about your new product.

Thought Leadership 134

Thought Leadership Marketing Marketers Education 134

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools. Social Analytics. Customer Support Tools.

Communications 98

Communications Analytics Education Entertainment 98

Adobe Experience Cloud Blog

JANUARY 13, 2016

We set out to see what words marketers are planning to retire in 2016, and we got some surprising results. Let’s take a look at some of the jargon, marketing-focused and otherwise, that marketers would like to retire in 2016 and why. So what words do marketers want to say sayonara to in 2016? Marketing-Specific. Thought leader.

Thought Leadership 91

Thought Leadership Communications Email Marketing Promotion 91

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Instagram Video.

Video Marketing 129

Video Marketing Branding User-Generated Millennials 129

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. What is TikTok marketing?

Branding 87

Branding Marketing Marketers Influencer Marketing 87

SocialPilot

APRIL 15, 2024

For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? Increase your productivity Your social networking moves have to be systematic to increase productivity. The result?

Customer 96

Customer Social Media Marketing Analytics User-Generated 96

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Retail 52

Retail Branding Fashion CRM 52

Hubspot Marketing

JUNE 28, 2023

In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” In response, the company’s leadership tried to distance the brand from the partnership. So far, 2023 has been a challenging year for Bud Light.

Gen Z 118

Gen Z Millennials Price Promotion 118

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. Branded hashtag challenge. So far, branded hashtag challenges seem to be the most popular approach for brands on TikTok. Brand takeover ad.

Branding 145

Branding User-Generated Promotion Advertising 145

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 127

Search Marketers Neuromarketing SEO Marketing 127

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Searchmetrics study shows most apps are not utilizing Google App Indexing 2016: While most top websites had apps, only 30% of those Android apps and 19% of those iOS apps had deployed App Indexing.

Search Marketers 94

Search Marketers User-Generated Marketing Marketers 94

Search Engine Land

JANUARY 27, 2023

Google Updates The General Guidelines Section Of Their Webmaster Guidelines 2016: It expanded on examples about how to help Google find your webpages, how to give them better ideas on what those pages were about and how to make webpages that are good for visitors. The product is not complete. It will improve.” Not at all.

Search Marketers 117

Search Marketers Real Estate SEO Marketing 117

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well. Honeycomb Puts Android 3.0

Search Marketers 125

Search Marketers Shoppers SEO Marketing 125

Search Engine Land

JANUARY 3, 2023

2019: By comparison, in 2016 they did 4 billion searches. 2018: Privacy, brand safety and other factors were going to make paid search even more attractive to marketers going forward, according to Forrester Research. 2016: The privacy search engine averaged more than 10 million searches per day by the end of the year.

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Microsoft Advertising blocks 1.6

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. Maintaining Consistency.

Branding 111

Branding Food Health Advertising 111

Search Engine Land

JANUARY 25, 2023

iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Search Marketers 86

Search Marketers Real Estate Retail Marketing 86

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Superlist is a productivity app that helps teams and individuals change the way they work. Too often, you land on a website and have to figure out what the brand is about. Image Source.

Transform 145

Transform Place Promotion Product 145

Rock Content

SEPTEMBER 22, 2020

Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. In this way, it is possible to establish strong and lasting connections, increasing the brand’s reach through recommendations and positive feedback.

Branding 89

Branding Transform Energy Marketing 89

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers 95

Search Marketers SEO Health Marketing 95

Hubspot Marketing

MAY 10, 2017

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. 8 Brands That Used the Scarcity Principle to Promote and Sell Products.

Branding 125

Branding Price Shoppers Law 125

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Amazon makes it easy to find products and sell them via the platform.

Transform 226

Transform Education Price User-Generated 226

Hubspot Marketing

JUNE 13, 2023

Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. What is Ozempic and how did it get so popular?

Health 114

Health Marketing Marketers Promotion 114

Duct Tape Marketing

MARCH 4, 2016

Why Multimedia Production Will Push Your Brand Forward written by Guest Post read more at Duct Tape Marketing. Multimedia production–the use of various digital canvases such as text, audio, animation, photography, video, etc.–allows photo credit: Pixabay. Increase Your ROI.

Product 46

Product Branding PR Education 46

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Promotion 55

Promotion Fashion User-Generated Entertainment 55

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand.

PR 127

PR Influencer Marketing Marketing Marketers 127

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

Automobile 84

Automobile Marketing Marketers Social Media Marketing 84

Duct Tape Marketing

DECEMBER 21, 2015

Planning Your 2016 Content Marketing Calendar written by Guest Post read more at Duct Tape Marketing. There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016. Let’s get started: January: Share your goals for 2016. Are you ready? April: Answer a “Should Ask Question”.

Content Marketing 50

Content Marketing Marketing Marketers Marketing Plan 50

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

Search Marketers 86

Search Marketers Marketing Marketers SEO 86

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e.,

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. Source: Instagram On LinkedIn, there are a few more objectives options for boosted posts: website visits brand awareness engagement video views, and messaging.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 107

COS Food Transform Direct Mail 107