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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. But what the heck do I know?

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How to master the basics of social media advertising [+ 5 examples]

Hubspot Marketing

The landscape of paid social advertising is constantly changing; new technologies, channels, formats, and trends emerge daily. The easy-to-understand ad caption, image, and CTA dont feel disruptive or out of place on the professional network. Choose which type of social media advertisement you'll run.

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How to Use Blockchain in Marketing Data Security

Neil Patel

Here’s how a block of information is created and then stored in a chain: A transaction takes place, e.g., someone buys $100 of Bitcoin. This new technology may be on track to disrupt digital marketing, including how we collect data and interact with customers. What if you could combine that with this new technology?

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. Remember the Pokémon Go craze of 2016? What do I see as the biggest content marketing trends for 2022 and beyond?

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5 Best Content Marketing Videos of All Time

Marketing Insider Group

Brands willing to jump on opportunities presented by these new technologies are gaining huge wins. Their Health Essentials series tripled its earned revenue between 2016-2019 and now serves as a key driver of new patient acquisition. Blendtec used a months-old YouTube website to start making “ Will it Blend?

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When and Why to Use Landing Pages

Adobe Experience Cloud Blog

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. Distractions like these, or others like competing calls-to-action, offer visitors too many choices of places to click.

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What’s New in Social? Platforms Are Raising the Bar on Personalization

Adobe Experience Cloud Blog

You can resize, rotate, and place them anywhere on your photos, making it a unique way to personalize them. The most interesting aspect of this new integration is that after the photo with the sticker is posted, the sticker itself becomes searchable, essentially becoming a visual hashtag. Twitter (@twitter) June 27, 2016.