Rock Content

OCTOBER 18, 2016

That being said, doing an event “right” isn’t as easy as it seems, and to prove my point, here’s a quick/oversimplified list of things marketing teams need to do to ensure event ROI (note: we’re currently going through this list for MarketingProfs B2B Forum 2016 ). Can’t wait to see everyone at MarketingProfs B2B Forum 2016 !

Event Marketing

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

In 2016, the Patriots scored 3.6 Shannon has some mad demand gen and marketing skills, but there are only so many quarterback sneaks or runs that can happen in a game. The marketing quarterback needs a strong offensive line and receivers to make each play happen. There is no such thing as auto-pilot for marketers.

Thought Leadership

Sprout Social

JUNE 22, 2016

Special guest Jeff Lesser , Product Marketing Manager at Twitter, talked about the network’s focus on it and highlighted recent Twitter enhancements that help businesses easily resolve customer issues. — Sophia Ahn (@sophiahn) June 1, 2016. "Product — Blaise Lucey (@BlaiseLucey00) June 1, 2016.

Customer

Sprout Social

MAY 18, 2016

The product Tide is introducing, Tide #purclean , has 65% bio-based materials derived from plants-KS. — Tide (@tide) April 21, 2016. By getting in front of a targeted, informed audience you increase the likelihood of someone remembering your product when they decide it’s time to purchase. Increase Brand Awareness.

User-Generated

Martech

AUGUST 29, 2023

followers) Blog: CharlesFarina.com Julius Fedorovicius Julius launched his popular blog, Analytics Mania, in 2016, based on his years of experience with GA. Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team.

Analytics

Buffer Marketing

APRIL 18, 2024

While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app. Everything TikTok can do, Instagram can do better — and vice versa.

Affiliate Marketing

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing

Martech

OCTOBER 4, 2021

Good morning, Marketers, and how many more independent CDPs will be gobbled up? Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella.

CRM

Search Engine Land

JANUARY 7, 2023

2016: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. 2016: Is Your Account Leaking Money? 2016: How To Ensure Your SEO Recommendations Get Implemented by Winston Burton.

Search Marketers

Hubspot Marketing

MARCH 8, 2021

When customers message brands with Shop integrations to learn more about specific products, they'll receive automated messages with product suggestions from the Shop owner -- as seen in the image below. Takeaways for Marketers. Image Source.

Gen Z

Rock Content

OCTOBER 17, 2016

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. The reason I’m bringing this up is because Visually was acquired by ScribbleLive in early 2016 – but I will remain impartial.

Product

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5%

Education

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. The future of fintech marketing. What does the future of fintech product marketing look like? VC investment resulted in $105 billion raised in 2020 alone. Tapping into that growth can be challenging.

B2C

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing

Content Marketing Institute

OCTOBER 29, 2018

Recently, we established a bit of a new framework for companies to consider when looking to structure their content marketing business model. We took huge inspiration from the remarkable media strategy work that Deborah Bothun and John Sviokla at PwC expressed in the summer 2016. Player – content as contributor.

Content Marketing

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign.

Copywriting

The Marketing Journal

JANUARY 17, 2022

Back in 2016, The Marketing Journal interviewed Christopher Lochhead on the subject of Category Design. They are not making products or services that just incrementally improve on whatever came before. Here’s how he explained the concept: “The best companies don’t just invent something to sell us.

Product

Adobe Experience Cloud Blog

APRIL 25, 2017

Product Innovation. Cheryl Chavez, GVP Product Management, Marketo, and Matt Zilli, VP Product Marketing, Marketo, closed out Monday’s exciting sessions, drawing cheers from a packed room of marketers as they unveiled Marketo’s exciting new innovations: 1.

CMO

Content Marketing Institute

OCTOBER 29, 2018

Recently, we established a bit of a new framework for companies to consider when looking to structure their content marketing business model. We took huge inspiration from the remarkable media strategy work that Deborah Bothun and John Sviokla at PwC expressed in the summer 2016. Player – content as contributor.

Content Marketing

Rock Content

NOVEMBER 17, 2020

Our first digital ranking efforts for Hispanic markets began in mid-2015 when we launched our “Marketing de Contenidos” blog. This was the channel where we published articles on advertising, Digital Marketing , and content production for the web.

SEO

Hubspot Marketing

AUGUST 9, 2018

But the marketing job market is increasing faster than anyone expected. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Product Marketing.

PR

Adobe Experience Cloud Blog

APRIL 22, 2015

The Marketing Nation is changing lives—from the career arcs of our fellow marketers, to the impact we are having on our companies, to the ecosystems of our partners, to the lives of end consumers—the stories I saw in videos and heard in conversation were nothing short of inspiring. Marketing That Engages Us.

Thought Leadership

Marketing Insider Group

MARCH 16, 2023

The day the ad launched, Dollar Shave Club’s website got so much traffic that it crashed, and the rest is history — the company was acquired in 2016 for a staggering $1B. Apple Apple is a clear (if not the) leader of the tech product market, and they’ve managed to do so while always maintaining a bit of a villain reputation.

Gen Z

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Logistics