Search Engine Land

JULY 10, 2024

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Further, as far back as 2016 , Google has said that in-content links within the primary area of a page are always treated as more relevant than those in the header, menu, footer and sidebar.

SEO 131

SEO Fashion Communications Promotion 131

Jeff Bullas

JANUARY 16, 2023

The best YouTube promotion services work with a network of REAL users who view and interact with videos. We highly recommend using Useviral for your YouTube promotion. They’ve got a range of social media promotion services including Instagram, Facebook, TikTok, Spotify, and more. Stormviews. Get started with Stormviews here.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Content Marketing Institute

JANUARY 23, 2019

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Given that social content promotion is now pay-to-play, here’s how to do it to get the best bang for your buck. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. Click To Tweet. Image source.

Promotion 111

Promotion Social Media Marketing Content Marketing Price 111

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. 40% of YouTube Shorts users are not on TikTok or Instagram Reels Feel free to cross-promote your content across vertical video channels so you can maximize your reach. 32% of U.S. There are 65.3 Sign up free today.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Hubspot Marketing

MARCH 26, 2025

You can quickly go live from your feed or schedule and promote a live event in the future. Chevy has a rich history of power and speed and they dont shy away from promoting their industry leadership and accomplishments. Editor's note: This post was originally published in April 2016 and has been updated for comprehensiveness.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hootsuite

NOVEMBER 8, 2022

Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. A personal Cameo video can’t be used for promotional or commercial purposes , according to the Cameo Terms of Service. What is Cameo? After all, what goes better with sports than chips and dip?

Promotion 112

Promotion Branding Price User-Generated 112

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V. The Verge ).

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

Adobe Experience Cloud Blog

AUGUST 29, 2017

And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial. How have you incorporated chat into your marketing plan?

Marketing Plan 134

Marketing Plan Thought Leadership Marketing Marketers 134

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. Instagram introduced its Stories feature in August 2016.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Hubspot Marketing

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

JANUARY 17, 2019

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Zach King (@FinalCutKing) December 6, 2016. Guy Kawasaki. 6odIrxMijo #CMWorld. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. As I mentioned, Quora released its advertising platform in April 2016, but it’s still in Beta. You can even ask questions yourself, promoting your own content as rephrased question.

Thought Leadership 133

Thought Leadership Advertising Advertisers Marketing Mix 133

SocialPilot

FEBRUARY 3, 2025

Run Paid Ads: Use targeted awareness-focused ad campaigns like Facebook ads, YouTube ads, TikTok ads, and Instagram promotions to reach the right demographics. Danial Wellington collaborated with several influencers to promote the last day of their pop-up book store in Sydney. And it's going to get worse.

Social Media Marketing 73

Social Media Marketing User-Generated Marketing Marketers 73

Jeff Bullas

DECEMBER 19, 2022

Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 Creating a course from scratch can be difficult unless you use an education or an online course platform to help you start, design and host the course.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Its website uses a variety of colors (and creative product names) to promote each chocolate bar. Best Website Designs from 2016. Image Source.

Place 145

Place Promotion Transform Product 145

Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. GE does a great job of diversifying its content, and the platforms on which it promotes, to ensure it satisfies as many people as possible. Need further convincing?

Food 145

Food Customer loyalty Marketing Marketers 145

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. Instagram Stories was released mid-2016, but most users have already grown accustomed to the new feature. Even though Instagram Stories was released in August 2016, the network has already released several updates and new features.

Branding 112

Branding User-Generated Promotion Social Media Marketing 112

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. Remember that being overly promotional can have its downside. There are more than 1.86

Marketing Strategy 112

Marketing Strategy Marketing Marketers Social Media Marketing 112

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Facebook Live has been around since 2016, and in those years, has made a big impact on the platform. Social Media Scheduling Tools for Promotion.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Analytics 142

Analytics SEO Education Promotion 142

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. the algorithm). Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Hubspot Marketing

MAY 29, 2017

Product or offer promotions. Plus, Instagram takeovers help cultivate good-faith relationships between influencers that can create inroads for future collaboration and cross-promotion. Promoting a product, event, or offer. They're the best fit if your primary goal is to promote a product, event, offer, sign-up, or download.

Logistics 145

Logistics Promotion Energy Branding 145

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. Don’t believe us?

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Adobe Experience Cloud Blog

MAY 24, 2019

Of course, not all social media promotion is created equal. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Analyzing which organic posts have performed well in the past is a good method for choosing which posts to promote. Social media. Organic vs. paid social: Which reigns supreme?

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Search Engine Land

JANUARY 12, 2023

was released in 2016. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”. Google’s efforts around link spam have been to ignore and not count spammy links since Penguin 4.0 Why we care. Ensure your links are natural and follow Google’s webmaster guidelines.

Promotion 116

Promotion SEO 116

Chief Martec

FEBRUARY 10, 2025

You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. “Why would they do that?

New Technology 63

New Technology Education Promotion Management 63

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Hubspot Marketing

JUNE 13, 2023

These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. Speaking of Telehealth Earlier this year, telehealth startup Ro ran a campaign of over 1,000 ads to promote its Body Program which offers a prescription to Wegovy along with weight loss coaching.

Health 128

Health Marketing Marketers Promotion 128

Hubspot Marketing

MAY 5, 2025

The self-paced curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers, and delight customers into promoters. Editor's note: This post was originally published in April 2016 and has been updated for comprehensiveness. Learn more here.) Learn more here.)

Finance 87

Finance Transform Analytics Communications 87

The CMO Survey

JUNE 16, 2020

Consistent with this, marketing employees were leveraged more for “getting active online to promote the company and its offerings” (69%) and “reaching out to current customers with information” (65%) compared to growth objectives such as “generating new products and service ideas” (44%) or “building partnerships” (41%).

CMO 130

CMO Transform Customer Acquisition B2C 130

Hootsuite

JANUARY 27, 2020

They also started downranking Pages that posted a high volume of overly promotional organic content. In 2016, Facebook began prioritizing posts from friends and family, as well as “informative” and “entertaining” content. Facebook itself is doing its part to promote the feature with a redesigned Groups tab that shows new activity.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. Helps promote your improved products. Influencer marketing has grown from a $1.7

PR 142

PR Influencer Marketing Marketing Marketers 142