SmartBrief - Marketing

DECEMBER 19, 2024

In 2016, $1 billion was spent on retail media in the US, eMarketer reports. EMarketer has a primer on how AI will improve retail media targeting personalization, including inventory data into ads so brands are not promoting an unstocked item and drilling down into the data to maximize its value for your campaigns.

Retail

Hubspot Marketing

MAY 28, 2025

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Choose this option for extra promotion. Source Step 3: Promote before you go live. Start promoting 2 weeks ahead , according to TikToks analytics. On Fire TV, IMDb TV, etc.,

eCommerce

Hubspot Marketing

MAY 5, 2025

The self-paced curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers, and delight customers into promoters. Editor's note: This post was originally published in April 2016 and has been updated for comprehensiveness. Learn more here.) Learn more here.)

Finance

SocialPilot

FEBRUARY 3, 2025

Run Paid Ads: Use targeted awareness-focused ad campaigns like Facebook ads, YouTube ads, TikTok ads, and Instagram promotions to reach the right demographics. Danial Wellington collaborated with several influencers to promote the last day of their pop-up book store in Sydney. And it's going to get worse.

Social Media Marketing

Animalz blog

JULY 8, 2025

Lane Scott Jones [00:03:21]: And this was back in 2016, but I was working with companies that were doing things like machine learning and so I even back then I was at the water cooler talking and thinking a lot about AI and well that was also the year Westworld came out.

Thought Leadership

Duct Tape Marketing

FEBRUARY 26, 2025

algorithm, this is probably 2016, 17, their algorithm started biasing against links. you know, not to promote spark Toro, but I, I don't know of another place you can do this, but you can inside spark Toro. But you know, you know, I don't like to be self-promotional. And so, Twitter was one of the early adoptees of this.

Marketing Strategy

Hootsuite

FEBRUARY 14, 2025

For example, you can attract views from YouTube ads, external sites, cross-promoting on social media , and partnerships with other channels or brands can all help you earn views and subscribers, depending on your strategy. Maybe this is a sign to analyze their thumbnails, video descriptions, or dive deeper into their cross-promotion strategy.

Analytics

Chief Martec

FEBRUARY 10, 2025

You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. “Why would they do that?

New Technology

Marketing Insider Group

OCTOBER 19, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. But what the heck do I know?

Content Marketing

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Promotion

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. Here are a few brands that nailed it this year: During the 2016 Super Bowl, Gatorade created a Snapchat filter that allowed users to share a Super Bowl tradition—dumping Gatorade on the coach—with their friends.

Digital Marketing

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! Plan Your 2016 Marketing Programs Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership

Adobe Experience Cloud Blog

MAY 5, 2017

Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. Here are seven of the best email marketing campaigns we saw in 2016. A message is 5x more likely to be seen in email than via Facebook.

Email Marketing

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. Instead, see how you can capitalize on the traffic you're already getting for its promotion.

eBook

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion

Jeff Bullas

JANUARY 16, 2023

The best YouTube promotion services work with a network of REAL users who view and interact with videos. We highly recommend using Useviral for your YouTube promotion. They’ve got a range of social media promotion services including Instagram, Facebook, TikTok, Spotify, and more. Stormviews. Get started with Stormviews here.

Entertainment

Content Marketing Institute

JANUARY 23, 2019

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Given that social content promotion is now pay-to-play, here’s how to do it to get the best bang for your buck. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. Click To Tweet. Image source.

Promotion

Hootsuite

NOVEMBER 8, 2022

Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. A personal Cameo video can’t be used for promotional or commercial purposes , according to the Cameo Terms of Service. What is Cameo? After all, what goes better with sports than chips and dip?

Promotion

Jeff Bullas

DECEMBER 19, 2022

Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 Creating a course from scratch can be difficult unless you use an education or an online course platform to help you start, design and host the course.

Transform

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

Customer Marketing

Adobe Experience Cloud Blog

AUGUST 29, 2017

And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial. How have you incorporated chat into your marketing plan?

Marketing Plan

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. Instagram introduced its Stories feature in August 2016.

Millennials

Hubspot Marketing

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z

Hubspot Marketing

JANUARY 17, 2019

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

Copywriting

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Zach King (@FinalCutKing) December 6, 2016. Guy Kawasaki. 6odIrxMijo #CMWorld. —

Social Media Marketing

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. As I mentioned, Quora released its advertising platform in April 2016, but it’s still in Beta. You can even ask questions yourself, promoting your own content as rephrased question.

Thought Leadership

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Its website uses a variety of colors (and creative product names) to promote each chocolate bar. Best Website Designs from 2016. Image Source.

Place

Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. GE does a great job of diversifying its content, and the platforms on which it promotes, to ensure it satisfies as many people as possible. Need further convincing?

Food

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Analytics

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. Remember that being overly promotional can have its downside. There are more than 1.86

Marketing Strategy

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Facebook Live has been around since 2016, and in those years, has made a big impact on the platform. Social Media Scheduling Tools for Promotion.

Social Media Marketing

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. the algorithm). Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all.

Whitepaper

Hubspot Marketing

MAY 29, 2017

Product or offer promotions. Plus, Instagram takeovers help cultivate good-faith relationships between influencers that can create inroads for future collaboration and cross-promotion. Promoting a product, event, or offer. They're the best fit if your primary goal is to promote a product, event, offer, sign-up, or download.

Logistics

Adobe Experience Cloud Blog

MAY 24, 2019

Of course, not all social media promotion is created equal. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Analyzing which organic posts have performed well in the past is a good method for choosing which posts to promote. Social media. Organic vs. paid social: Which reigns supreme?

Advertising

Hubspot Marketing

JUNE 13, 2023

These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. Speaking of Telehealth Earlier this year, telehealth startup Ro ran a campaign of over 1,000 ads to promote its Body Program which offers a prescription to Wegovy along with weight loss coaching.

Health

Search Engine Land

JANUARY 12, 2023

was released in 2016. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”. Google’s efforts around link spam have been to ignore and not count spammy links since Penguin 4.0 Why we care. Ensure your links are natural and follow Google’s webmaster guidelines.

Promotion