Content Marketing Institute

DECEMBER 29, 2017

In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. Improve your process with a project management expert, not necessarily a #content expert, says @KimMoutsos. Click To Tweet. Register today.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Key customers include Integrate, TripActions and Okta.

Analytics 113

Analytics Marketing Mix Retail Advertisers 113

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Extracting and managing knowledge.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. It’s also important to know whether the social networking site is a right fit for your business and you. Does it fit your brand image?

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

The CMO Survey

AUGUST 28, 2019

On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” 3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%.

CMO 130

CMO New Technology B2C Analytics 130

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. 4) Managing Your Website.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   Callout: If you’re curious about our project management process, check out the article on how we collaborate on the Content team. Our blog and writing process have seen many iterations throughout the years. 

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Spiralytics

MAY 2, 2025

South Oregon University ) A case study on analytics found that business intelligence using data visualization will offer an ROI of $13.01 Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. for every dollar spent. billion and is projected to reach USD 19.20

Transform 52

Transform Direct Mail Analytics User-Generated 52

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. As a manager, you may wonder what your employee is doing when you can't track them in person. Global Workplace Analytics ). Global Workplace Analytics ). In the U.S.,

Millennials 144

Millennials Analytics Communications Management 144

Hootsuite

SEPTEMBER 22, 2020

Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Track engagement with Twitter analytics. Using Twitter analytics will give you an in-depth understanding of who is engaging with your brand’s account. It isn’t all that simple to verify Twitter accounts right now.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Adobe Experience Cloud Blog

JANUARY 31, 2017

We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! 2017 Marketing Benchmark Report–North America . zero marketing technology, perhaps this survey will help you start a discussion with your manager.

Thought Leadership 109

Thought Leadership Transform CMO Marketing 109

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

CMO 132

CMO Thought Leadership CRM Communications 132

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Adobe Experience Cloud Blog

MARCH 23, 2018

The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics? The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies.

CMO 130

CMO B2C Marketing Marketers 130

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). hejhejnatalya Click To Tweet.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. But you need people to develop those strategies, track those analytics, and find patterns in the information being gathered.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Martech

FEBRUARY 22, 2024

MarTech published this article , which calls out CDP as “marketer-managed.” 2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Importantly, they interfaced with enterprise data, analytics and marketers. My how things have changed.

User-Generated 112

User-Generated Transform Analytics CMO 112

Neil Patel

DECEMBER 16, 2020

When it comes to understanding your readers , data and analytics are your friends. Software like Quantcast can show you this data or use the Demographics and Interests feature in Google Analytics. Some social media platforms have built-in analytics features that make it easy to understand who’s following you. Use them wisely.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Social Media Analytics " by quintly. Hootsuite is a social media management platform that offers free trainings (plus a paid certification course) to help marketers beef up their social media skill set. 19) Social Media Analytics. Coding, Design & Other Technical Skills.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Sprout Social

APRIL 26, 2018

Since joining Sprout in February 2017, Shweta has used her time here to not only grow in her career, but also take on new personal challenges. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. This includes engagement, publishing and analytics. Personally, I use a task management app called OmniFocus.

Communications 111

Communications Analytics Place Product 111

Hootsuite

NOVEMBER 5, 2020

FedRAMP stands for the “Federal Risk and Authorization Management Program.” If yes, they submit an Authority to Operate letter to the FedRAMP project management office. For “systems that are low risk for uses like collaboration tools, project management applications, and tools that help develop open-source code.” Authorization.

Law 144

Law Health Finance Analytics 144

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Much of the way marketers use predictive analytics is customer-focused. Management]. Chris Wood, Editor. BOX AD GOES HERE. Why we care.

Analytics 112

Analytics Finance CMO Advertising 112

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Hootsuite

AUGUST 11, 2020

Before you can write a winning social media management proposal, you need to invest time in research and discovery. Posted by Hootsuite on Friday, November 3, 2017. Check out their existing social media accounts and see what information you can gain from social media analytics tools. What analytics will you monitor?

Social Media Marketing 145

Social Media Marketing Energy Analytics Place 145

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g.,

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Hootsuite

AUGUST 13, 2020

Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. These tools for social media analytics can help you save time getting started. A post shared by @ antihero18 on Jan 18, 2017 at 12:24pm PST. Select your strategy. View this post on Instagram. Yeah Daan!!

Analytics 145

Analytics Marketing Marketers Education 145

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Most social channels provide their own analytics, so make them part of your regular routine. Still cold calling in 2017? or keyword stuffing, certain lead generation attempts are obvious no-no’s in 2017. Do: Convert to HTTPS.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Sprout Social

AUGUST 27, 2018

However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. Twitter Analytics. — Complex (@Complex) June 2, 2017. — NFL (@NFL) June 1, 2017. — Manila Spoon (@ManilaSpoon) January 12, 2017.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Adobe Experience Cloud Blog

MAY 11, 2017

And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. There can be high costs associated with working with the big names (not to mention having to deal with their agents, lawyers, and managers). Despite this, not all influencer campaigns are created equal.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Hubspot Marketing

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. If you're taking a direct approach, this will likely be a collaborative process between your team and your publisher's account manager. Track the results and optimize.

Shoppers 137

Shoppers User-Generated Health Advertising 137

Hootsuite

JANUARY 31, 2022

After an unexpected pause in 2017, Twitter is once again verifying accounts. Are tested using analytics and tweaked. Hootsuite’s Recommended Times to Post dashboard in Analytics. Pro tip: Take it easy on yourself and use a social dashboard like Hootsuite to manage social media engagement. Use Twitter analytics.

Promotion 145

Promotion Whitepaper Analytics Food 145

Sprout Social

MAY 8, 2017

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. If you’re a social media manager for a company, you’ll want to make sure the goals are aligned with the company’s vision. Measurable : This is where analytics come in. Page and Post Impressions.

Affiliate Marketing 111

Affiliate Marketing Social Media Marketing Analytics Advertisers 111

Martech

AUGUST 19, 2022

When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. That’s a considerable investment worthy of some risk management. For example, you may not need the IT department to directly develop or manage martech for your marketing organization.

CMO 116

CMO Retail Management Analytics 116

Adobe Experience Cloud Blog

MARCH 13, 2017

Bryan Kramer , President and CEO of Pure Matters, will share practical tools you can use right now to connect with other humans and be better marketers, managers, and fellow members of the human race in his session, Human to Human: #H2H: Learn to Speak Human, Share Human, and Market Human. Analytics and Data Matter.

Transform 126

Transform Thought Leadership CMO Marketing 126

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145