Neil Patel

SEPTEMBER 28, 2020

But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. The 6 Characteristics That Make a Great Analytics Company. The point of data and analytics is to improve your decision making and inform your strategy.

Analytics 134

Analytics Transform Digital Marketing Communications 134

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Product overview. Product overview. Click here to download!

Analytics 112

Analytics Marketing Mix Retail Advertising 112

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Attract qualified traffic to your site. David loves irony.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. Despite only launching in 2017, it’s one of the fastest-growing apps in the world and recently overtook Google as the  most visited  internet site.​ Instagram 2.04

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 114

Product User-Generated Thought Leadership Customer Acquisition 114

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. Another way I drive more direct conversions is by inserting “ads” for my products and freebies into my videos.

SEO 88

SEO Thought Leadership Place Marketing Strategy 88

The CMO Survey

AUGUST 28, 2019

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Here’s a good read from late 2017 on AI and marketing that can get you started! More comprehensive analytics— 6%. Better sales and marketing alignment— 24%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Spiralytics

MAY 2, 2025

South Oregon University ) A case study on analytics found that business intelligence using data visualization will offer an ROI of $13.01 Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. for every dollar spent. billion and is projected to reach USD 19.20

Transform 52

Transform Direct Mail Analytics User-Generated 52

Hubspot Marketing

MARCH 22, 2018

It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home.

eCommerce 145

eCommerce Millennials Shipping Price 145

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. My favorite tool for this right now is Speechify , which I included in my AI productivity tools list.   As you can probably guess, we don’t do things the same way anymore.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Adobe Experience Cloud Blog

MAY 25, 2018

Native videos were added to LinkedIn in the summer of 2017. The filters allow you to help your video stand out without investing a great deal of time into an entire video production. Enhanced Analytics. Analytics are now available on the updates you share on LinkedIn. Native Videos. They are: Work High Five. Side Hustle.

Thought Leadership 134

Thought Leadership Analytics Advertising Advertisers 134

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. Global Workplace Analytics ). Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). Remote Employee Productivity and Behaviors. Remote Workforce Size.

Millennials 144

Millennials Analytics Communications Management 144

Adobe Experience Cloud Blog

DECEMBER 8, 2016

A great example is “ Chewbacca Mom ” and her live product review of a Kohl’s Chewbacca mask. Within weeks, millions of people saw an average, middle-class mom praise Kohl’s return policy…and product. If a product is viewed on your site but not purchased, retargeting can display that specific product as an ad.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Vendor Category Map. Here’s an example from SAS and their 2021 Stackie entry: 2.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Sprout Social

FEBRUARY 11, 2020

The biggest recent change to the algorithm happened in 2017 with the introduction of the relevance model, and replacing “While You Were Away” with “In Case You Missed It”. This frees up time to focus on amplifying your strategy by reviewing your success in Twitter analytics tools like Sprout and building on what works for your next campaign.

Analytics 145

Analytics Branding Advertising Advertisers 145

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. Tailor Your Products to Your Audience. Basically, it’s commission-based sales. Use them wisely.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made a similar statement, saying it was reducing agency and production fees in its $7.1 billion annual budget.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). hejhejnatalya Click To Tweet.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Buffer Marketing

FEBRUARY 4, 2025

And  one in three people  has said they become more interested in brands and products after seeing stories about those brands that feature those products. They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours. restaurant menus, product lists, etc.)

Analytics 61

Analytics Place Customer loyalty Branding 61

Hootsuite

SEPTEMBER 22, 2020

Accounts like this one: A report found that by 2050, the entire plastics industry will consume 20% of total oil production, and 15% of the world’s annual carbon budget. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Track engagement with Twitter analytics.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels. increase since 2013.

CMO 130

CMO B2C Marketing Marketers 130

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. State of Video Marketing Survey , Wyzowl 2017). Facebook Lead Ads.

Inbound Marketing 144

Inbound Marketing User-Generated Whitepaper Email Marketing 144

Sprout Social

APRIL 26, 2018

Since joining Sprout in February 2017, Shweta has used her time here to not only grow in her career, but also take on new personal challenges. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. Our engineering department generally consists of squads that focus on different pillars of the Sprout product.

Communications 111

Communications Analytics Place Product 111

Adobe Experience Cloud Blog

AUGUST 25, 2017

According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. At the end of the day, your integration platform should work with you (intelligently), not pose a barrier to your productivity.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. In addition to creative work, it now also involves a lot of analytics. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

MAY 11, 2017

And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. For example, a health-and-fitness company enlisting Kim Kardashian for a product geared towards a female audience. Half of her followers are men, and more than half don’t live in the United States, where the product is sold.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage.

User-Generated 111

User-Generated Transform Analytics CMO 111

Sprout Social

SEPTEMBER 29, 2020

Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app. Dunkin’ (@dunkindonuts) June 2, 2017. The platform recently added the ability to add links to your Snaps, which works very well when promoting products or offers on your website.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hootsuite

NOVEMBER 5, 2020

It standardizes security assessment and authorization for cloud products and services used by U.S. But the pace has really picked up since 2018, and there are now 204 FedRAMP authorized cloud products. It’s a great resource when they’re looking to source a secure cloud product or service. What is FedRAMP?

Law 144

Law Health Finance Analytics 144

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Sprout Social

MAY 8, 2017

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Website analytics for Facebook referrals. Depending on your goals, you may want to check in on analytics once or twice a month to see what’s working.

Affiliate Marketing 111

Affiliate Marketing Social Media Marketing Analytics Advertising 111

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g., I disagree.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

illumin

APRIL 4, 2025

Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics. TV and streaming sports rights is expected to nearly double between 2017 and 2027. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Much of the way marketers use predictive analytics is customer-focused. Use cases show brands how consumers interact with their products and services.

Analytics 111

Analytics Finance CMO Advertising 111

Sprout Social

AUGUST 25, 2020

At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines. — Twitter Support (@TwitterSupport) November 9, 2017. For a while, anyone could send in an application to be considered for Twitter verification.

Health 145

Health Fashion Branding Place 145