Martech

MARCH 10, 2025

A study by the Pew Research Center as far back as 2017 highlights that information overload is a significant factor contributing to this trend. This phenomenon is exacerbated by the prevalence of social media and short-form content, which cater to quick consumption and instant gratification (Pew Research Center, 2017).

User-Generated 123

User-Generated Marketing Marketers Content Marketing 123

Hubspot Marketing

NOVEMBER 6, 2024

Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign. Use customer reviews in your pop-ups. Consider showing off your customer reviews. Want to build trust and brag about your clout?

User-Generated 83

User-Generated Marketing Marketers Advertising 83

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. This is especially true of data on product usage and customer feedback from social media and review sites.

Transform 63

Transform CRM Product Customer 63

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017.   Instead, focus on creating helpful content for your target customer. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos.

SEO 96

SEO Thought Leadership Place Marketing Strategy 96

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. billion 2017 $1.55 million 2017 18.66 Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z 104

Gen Z Fashion Millennials Retail 104

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. They allow me to really roll up my sleeves and put myself in the shoes of Buffer readers and customers, and help establish a level of empathy and understanding that I’ll be able to leverage in future articles, too. 

Thought Leadership 107

Thought Leadership SEO Communications Place 107

Businesses Grow

MAY 5, 2025

“Because I wrote three blog posts in 2017 and nothing happened.” The audience trusts you, and they become your customers. But the true benefit is unknowable. Allow me to explain. I once had a client who told me, “Blogging doesn’t work.” ” I asked him why. ” Well of course not.

Transform 78

Transform CMO Price Education 78

Neil Patel

JULY 19, 2025

Mobile devices have generated over 50% of all website traffic since 2017, so use a mobile-first approach during your redesign process to appeal to the largest percentage of users. Potential customers might question if your business is still operating — or if it can meet their current needs. Or reach out to customers manually.

User-Generated 46

User-Generated SEO Content Placement Analytics 46

Spiralytics

MAY 2, 2025

Office.xerox ) Adding color can increase prospects and potential customers’ comprehension by as much as 73%, speeding sales presentations. Dataninja ) Emerging Technologies in Data Visualization AI and Machine Learning Since 2017, the adoption of AI-powered visualization tools has grown by 45%. In addition, 34.3%

Transform 52

Transform Direct Mail Analytics User-Generated 52

Buffer Marketing

FEBRUARY 18, 2025

Here's what's interesting: we started out with a simple "$500 per person" approach back in 2017. How we handle conferences at Buffer We've put some real thought into how we approach conferences at Buffer (and yes, I've had a front-row seat to these discussions!). Spoiler alert: It wasn't great.

Social Media Marketing 110

Social Media Marketing Price Energy Influencer Marketing 110

Duct Tape Marketing

JUNE 18, 2025

You've got answer boxes starting to show up about, you know, from 2010 to 2016, roll up to about 2017. List the top 25 customer questions and use Google Search Console. And so now you start having mobile be part of the deal. You've got the local search packs. near me becomes a factor also searched for. So Export all of your site URLs.

User-Generated 81

User-Generated Real Estate SEO Place 81

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 103

Gen Z Food Fashion Millennials 103

Neil Patel

JUNE 9, 2025

Here’s what Robby Stein, Google’s VP of Search, said about AI Mode in a post on The Keyword : “Using a custom version of Gemini 2.0, These include agentic workflows in conjunction with Project Mariner, increasing levels of personalization, and even custom charts and graphs. in English. AI Mode is just one part of the puzzle.

PR 60

PR User-Generated SEO Health 60

SocialPilot

APRIL 23, 2025

Turn customers and followers into your brand advocates. Strengthened brand recall: Posting consistently across social channels keeps your brand at the top of your customers minds. One wrong step, like an insensitive post, can spur widespread backlash, making customers boycott your marketing campaigns and products.

PR 40

PR Branding Whitepaper Thought Leadership 40

Litmus

APRIL 3, 2025

Were here to help make sure your CTA buttons are bulletproof and can be seen by all customers, regardless of email client or viewing preferences. Email clients have updated their support since this post was first written in 2017, so these buttons are very close to bulletproof. Dont worry, though.

Analytics 105

Analytics Branding Place Customer 105

Buffer Marketing

DECEMBER 12, 2024

With 81,200 active connections, X remains crucial for timely updates and customer engagement despite its slower growth compared to other platforms. TikTok: Since its global launch in 2017, TikTok has seen unprecedented growth and user engagement, with an estimated 2.05B users. By 2024, it has grown to 1.39 increase from 1.02

Transform 110

Transform Thought Leadership Branding Communications 110

Use Insider

JANUARY 3, 2025

Braze and CleverTap are two of the leading customer engagement and retention platforms. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Hubspot Marketing

NOVEMBER 26, 2024

It's also how we attracted many of our current customers. Aja Frost, who started on the Blog team in 2017 (back when "SEO strategy" was based on our own personal whims that day), knows Google's value better than anyone. But she tells me it's time for a new playbook. "

SEO 126

SEO Marketing Marketers Content Marketing 126

Set Up

JANUARY 30, 2025

Remember the infamous Pepsi ad in 2017 that led to endless criticism and backlash? At Set up , we offer both an In-Network Agency Search and Custom Agency Search to make sure your future Agency partners align with your needs and expectations, saving you time, money, and resources. Look for partners who get your sector.

Shopper Market 59

Shopper Market Shoppers Marketing Marketers 59

Buffer Marketing

FEBRUARY 4, 2025

Instagram Stories help you connect and engage with your target audience in an authentic way to build relationships with your followers and, if you're a business, could boost customer loyalty. They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours.

Analytics 63

Analytics Place Customer loyalty Branding 63

SocialPilot

JUNE 19, 2025

Customers are furious, and #Boycott is gaining traction. In 2017, Pepsi released an ad depicting Kendall Jenner handing a soda can to a police officer at a protest, meant to be uplifting. Kennedy A crisis can be anything, from a tone-deaf tweet to a customer backlash over poor service. This is the nightmare every brand fears.

Management 59

Management Branding PR Gen Z 59

Neil Patel

JULY 22, 2025

Customize by Platform What works on TikTok might not work on LinkedIn, and vice versa. That’s what happened to Pepsi in 2017 for their ad that featured Kendall Jenner, which co-opted protest imagery to sell soda (and promptly got called out for trivializing real social movements ).

Branding 63

Branding Gen Z PR Millennials 63

Backlinko

JULY 31, 2024

Users can create customized profiles (change background colors, add tags) and find new friends based on common interests. Coverstar Website: [link] Released: March 2017 HQ: Berkley, California Users: Not publicly disclosed Funding: Undisclosed Description: Coverstar claims to offer a “safe TikTok alternative”. Get insights 8.

Gen Z 131

Gen Z Communications Customer Marketing 131

illumin

APRIL 4, 2025

Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey. TV and streaming sports rights is expected to nearly double between 2017 and 2027. With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Duct Tape Marketing

JULY 11, 2024

Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! He's been a financial advisor and planner for 25 years, launched her own registered investment advisory firm in 2017. Took a sabbatical from that career and then got back in it started my own firm, like you said, in 2017. I found it.

Transform 80

Transform Customer Email Marketing Marketing 80

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?

New Technology 63

New Technology Education Promotion Management 63

Duct Tape Marketing

FEBRUARY 19, 2025

During their conversation, Jane explained how businesses can use archetypes to craft an engaging brand storytelling strategy, ensuring their messaging resonates deeply with their ideal customers. So it's thinking about the, you can think about the gifts that you want to bring to your customers through the brand experience.

Branding 54

Branding Customer Energy Product 54

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Do the words typically convey customers’ concerns? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue. If products hog spotlight, opportunities are missed to build customer relationships & ROI.

Customer 223

Customer Transform Content Marketing Analytics 223

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Unlike high-production-value content, UGC comes from either employees and team members or even customers or clients in some cases.

User-Generated 131

User-Generated Energy SEO Branding 131

Jeff Bullas

NOVEMBER 22, 2022

When creating a UX journey for a customer, you need to understand that the average buyer has around eight seconds of attention before moving on. When Juicero tried to launch a revolutionary new product, their product had all the bells and whistles but failed to capture their customers. What does a bad UX look like? Image Source.

Product 317

Product Customer Branding Marketing 317

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customer 119

Customer B2C Transform Retail 119

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. What comes to mind when you think about marketing?

Customer Journey 136

Customer Journey Customer Whitepaper Marketing 136

Hubspot Marketing

AUGUST 27, 2024

True inclusion, and the ability to consistently acquire new customers from underrepresented and underserved communities requires intention. Why Smart Brands Invite Consumers With Varying Identities to be Their Customers To illustrate, imagine you want to be friends with a new group of people, so you decide to throw a party.

Customer Acquisition 114

Customer Acquisition Customer Retail Communications 114

Martech

JUNE 23, 2022

Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences. Brands can integrate all attributes into a single customer view and append third party data to it. We update that with identity resolution in real time.”. Onboarding the right technology.

Transform 107

Transform Customer Branding Food 107

Martech

APRIL 21, 2022

Steering new customers to the best tattoos for them personally out of a catalog with literally tens of thousands of SKUs. That doesn’t help so much with brand new customers, but Inkbox and Crossing Minds figured out how to kickstart the process. The biggest challenge for Inkbox? You’ll get a couple of thousand flowers.

Customer 114

Customer Shoppers User-Generated Product 114