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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. Did it happen?

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Quora Ads: Are They Right For Your Business?

Hubspot Marketing

If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. In June 2017, Quora launched its advertising services, and businesses are seeing significant ROI from advertising on Quora. They’re also 37% more likely to be a manager.

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Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

Content Marketing Institute

Here’s the deal, if you segment your list and commit to creating content for the other half of your target market, both Becky and I will write one article to kick-start your content engine. (Oh, Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Account Managers. b_montchal @drewdavishere.

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A Free Social Media Proposal Template to Help You Win Clients

Hootsuite

Before you can write a winning social media management proposal, you need to invest time in research and discovery. Posted by Hootsuite on Friday, November 3, 2017. These can help your potential client understand how your proposed work will speak directly to their target market. What challenges are they currently facing?

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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

Who tends to make the buying decisions: Are you targeting the CEO? The social marketing manager? If you’re not already, now would be a great time to incorporate UTM codes into social posts, either manually or using a social media management platform like Hootsuite. How to reach your target audience on social media.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Focus your organization efforts around two primary places: your customer database and your inventory management system. Create data-management processes. Inventory Management System For small businesses that sell a wide range of products, inventory management can be a time-consuming headache. in Marketing and an M.B.A