Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Ben & Jerry’s - Blends product promotion with cause-driven marketing. To be clear, not all waves are good.

Energy

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Next, input your audience and product name details and write a short product description. Use a friendly, upbeat tone of voice.

Transform

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. Another way I drive more direct conversions is by inserting “ads” for my products and freebies into my videos.

SEO

Martech

FEBRUARY 26, 2025

This is especially true of data on product usage and customer feedback from social media and review sites. However, customer happiness has barely increased since 2017. There’s also a gap between collecting data and using it to improve marketing, sales, service, and product development.

Transform

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement. You can also include a full editorial style guide.

Branding

Brian Solis

AUGUST 2, 2025

I would have forgotten all about this report I co-authored with Jerome But of Capgemini in 2017 if I hadn’t received an email from Sara Fonseca from Insead. She’s working on research around the shaping of organizational cultures in the context of larger digital transformations.

Transform

Buffer Marketing

FEBRUARY 18, 2025

The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries. This event dives deep into topics like launching digital products, growing subscription-based revenue, and building diverse income streams. Spoiler alert: It wasn't great.

Social Media Marketing

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. My favorite tool for this right now is Speechify , which I included in my AI productivity tools list.   As you can probably guess, we don’t do things the same way anymore.

Thought Leadership

Neil Patel

JULY 19, 2025

Mobile devices have generated over 50% of all website traffic since 2017, so use a mobile-first approach during your redesign process to appeal to the largest percentage of users. Since 2017, mobile devices have generated over half of website traffic. Bad Mobile Experience Is your site the opposite of mobile-friendly?

User-Generated

Spiralytics

MAY 2, 2025

Venngage ) In one survey, organizations that use performance dashboards report a 35% improvement in employee productivity. Dataninja ) Emerging Technologies in Data Visualization AI and Machine Learning Since 2017, the adoption of AI-powered visualization tools has grown by 45%. Dataninja ) 33.2% ” Meanwhile, 27.3%

Transform

The Drum

JULY 16, 2025

When Tanja Grubner joined the marketing team at Essity in 2017, she said the motto for its feminine care brands, including Bodyform and Tena, was “be fearless.” But, she recalls, neither the company nor the marketing team behaved particularly fearlessly. That was the time when 90% of women were feeling shame about their periods,” she says.

Advertising

Duct Tape Marketing

JUNE 18, 2025

You've got answer boxes starting to show up about, you know, from 2010 to 2016, roll up to about 2017. So think about your top three or four services, your top three or four products, your top three or four things that your company does. They were not actually looking for your product or service.

User-Generated

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z

The Drum

JULY 16, 2025

When Tanja Grubner joined the marketing team at Essity in 2017, she said the motto for its feminine care brands, including Bodyform and Tena, was “be fearless.” But, she recalls, neither the company nor the marketing team behaved particularly fearlessly. That was the time when 90% of women were feeling shame about their periods,” she says.

CMO

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR

Welcome Software

MARCH 17, 2025

Basically, it loves the kinda of sh*t we used to say back in like, 2017. Integrating seamlessly at every stage of your content creation workflow, Opal helps ideate, create, and optimize, as well as enhance your speed, efficiency, and productivity. Look closely and you'll see that every sentence is structured in the exact same way, too.

Branding

Buffer Marketing

DECEMBER 12, 2024

TikTok: Since its global launch in 2017, TikTok has seen unprecedented growth and user engagement, with an estimated 2.05B users. With its focus on discovery and planning, Pinterest is particularly effective at driving sales and connecting users to products they love.

Transform

Use Insider

JANUARY 3, 2025

Appboy rebranded to Braze in 2017 and went public in 2021. Use AI to its full potential to create content, have two-way conversations at scale, predict customer behaviors, work more efficiently, and drive productivity. The company started with a strong focus on SMS and push notifications. Adidas used this tool to drive a 50.3%

Customer Journey

Martech

SEPTEMBER 17, 2024

She explained that NewsCorp wanted to switch ad servers back in 2017, but the revenue risk was too high because of Google ads’ position. DFP (Google Ads Manager) isn’t a superior product – it’s a ’20-30 year old’ piece” of “slow and clunky” tech.

Price

Buffer Marketing

FEBRUARY 4, 2025

And  one in three people  has said they become more interested in brands and products after seeing stories about those brands that feature those products. They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours. restaurant menus, product lists, etc.)

Analytics

illumin

JUNE 24, 2025

Ads in Status : Users can explore new businesses and connect with them directly through ads placed in the Status feature, where they promote products or services. Both founders eventually left Meta—Acton in 2017 and Koum in 2018.

Advertising

Set Up

JANUARY 30, 2025

A misaligned Agency can result in wasted resources, lost productivity, and damage to brand reputation. Remember the infamous Pepsi ad in 2017 that led to endless criticism and backlash? Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success.

Shopper Market

Hubspot Marketing

JULY 15, 2024

Product reviews/roundups based on what others have said. Of course, it’s easier to make (E)xperience Soup when you have experience with the product or subject matter you’re writing about. Rodriguez is transparent about using the product for the first time. Real-world insight and experience with the products are non-negotiable.

SEO

SocialPilot

JUNE 19, 2025

In 2017, Pepsi released an ad depicting Kendall Jenner handing a soda can to a police officer at a protest, meant to be uplifting. Product Recalls or Safety Issues Exposed on Social Media Defective products gaining attention can lead to major financial and reputational losses. We’ve seen it happen before.

Management

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. In contrast, investment in Los Angeles TV and movie production has declined, reflecting the reliability of sports events like March Madness in attracting consistent viewership and engagement.

Advertising

SocialPilot

JULY 28, 2025

Case Study: Kendall Jenner’s Pepsi Ad (2017) – A PR Horror Story Pepsi launched its “Live for Now” campaign with a commercial featuring Kendall Jenner. The fake reviews described flawless results and raved about product performance, creating an illusion of overwhelming praise.

Management

Duct Tape Marketing

JULY 11, 2024

06:29] How do you find funding for all the music production costs? [11:16] He's been a financial advisor and planner for 25 years, launched her own registered investment advisory firm in 2017. Took a sabbatical from that career and then got back in it started my own firm, like you said, in 2017. This is John Jantz.

Transform

Martech

FEBRUARY 18, 2025

He said it is being done to simplify the product line. It is the only big AI company to respond to the challenge of a competitor whose product costs at least 90% less. Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. If so, congratulations to OpenAI.

Transform

Chief Martec

FEBRUARY 10, 2025

You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. Does it name specific products? “Why would they do that? Still, winning an actual Stackie Award is a fun feather to put in your cap. Not required, but nice.)

New Technology

Duct Tape Marketing

FEBRUARY 19, 2025

And with products that are about wellness and about sacred space and quiet and almost, she's almost the Zen kind of energy. And if you think about Wonder Woman and the Wonder Woman film from 2017 that was so great, her name is Diana. Jane McCarthy (13:44.642) Her products aren't sweet. She works toward justice. So I think.

Branding

Content Marketing Institute

NOVEMBER 30, 2017

If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue. If products hog spotlight, opportunities are missed to build customer relationships & ROI. “We Organize your #content by customers’ challenges AND by product categories, says @amchughredhat.

Customer

The Drum

JULY 3, 2025

Campaign focuses on human craft over mass production. Etsy is marking its 20th anniversary with a new brand campaign that focuses on the people and processes behind handmade products. The campaign, ‘What it Takes,’ launched on July 1 in the UK and US and is part of Etsy’s ongoing ‘Keep Commerce Human’ platform, which began in 2017.

Product

Backlinko

JUNE 23, 2025

It targets the lower-income adult demographic with a range of products, from money transfers, debit cards to personal loans. billion Source: Block Cash App Card Monthly Active Users According to the company report, Cash App Card (debit card product) has 25 million monthly transacting users as of Q1 2025, that’s up from 24 million in 2024.

User-Generated

The Drum

JULY 30, 2025

It was established as an academic discipline in 1959, but when Google released the Transformer algorithm in 2017, that changed everything. OpenAI began releasing product in 2021. “You just look at the timeline of AI, right? It’s like a rocket ship. Then, in November 2022, ChatGPT shocked the world. Read more here

Transform

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Unlike high-production-value content, UGC comes from either employees and team members or even customers or clients in some cases.

User-Generated

Hubspot Marketing

JULY 21, 2023

The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Include context.

Product

Jeff Bullas

NOVEMBER 22, 2022

The user experience is so important because it is the gateway between person and product. When Juicero tried to launch a revolutionary new product, their product had all the bells and whistles but failed to capture their customers. One of the most criticized UX launches ever, it closed in 2017 due to such a catastrophic failure.

Product