Search Engine Land

AUGUST 6, 2024

That was the precursor to 2018’s watershed GDPR and, to a lesser extent, CCPA privacy regulations. In the example below, the advertiser has a consent rate of 50% but only a 19% drop in conversions (12 out of 62) and an 18% conversion rate uplift from conversion modeling. It requires some fine-tuning.

Analytics 74

Analytics CRM Law Advertising 74

Backlinko

DECEMBER 27, 2024

OpenAI also offers custom GPTsversions of ChatGPT that perform specific tasks using personalized prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. You can even enter your custom prompts in the chat window. Select the Ask AI feature to submit custom questions or prompts.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Sprout Social

JUNE 18, 2025

According to DDI’s Global Leadership Forecast , Gen Xers held 51% of leadership positions globally in 2018. Here are some other insights into Gen X Facebook use: According to the 2024 Social Content Strategy Report, 72% of Gen X consumers turn to Facebook for customer care, which is more than any other social network.

User-Generated 130

User-Generated Influencer Marketing Marketing Marketers 130

The CMO Survey

JULY 1, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 30, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

Vertical Response

JUNE 11, 2025

The benefits of modern email marketing include increased engagement, better targeting, and higher ROI, helping businesses add value for customers and build a stronger brand reputation. Despite these limitations, businesses still saw the value in email marketing as a communication and advertising tool to communicate.

Transform 52

Transform Email Marketing Analytics Marketing 52

Litmus

JULY 7, 2025

Whether you’re coming from coding web pages, laying out wireframes, graphic design, or old-school advertising, everyone seems to have a story of how they “fell into” sending emails, too. Since Dark Mode was released in 2018, more and more subscribers use it. No one sets out to be an email marketer at the start of their career.

Marketing 79

Marketing Marketers Email Marketing Retail 79

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JULY 8, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

Analytics 100

Analytics CMO Retail Finance 100

SocialPilot

JUNE 19, 2025

Customers are furious, and #Boycott is gaining traction. Kennedy A crisis can be anything, from a tone-deaf tweet to a customer backlash over poor service. Data Breaches or Leaks of Private Customer Information Exposing private user data can lead to panic and distrust. This is the nightmare every brand fears.

Management 59

Management Branding PR Gen Z 59

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. 2018 Marketing Trends. Customers as Marketers. In the world of the marketing funnel, customers were an afterthought.

Market Trends 145

Market Trends Marketing Marketers Advertising 145

Hubspot Marketing

MARCH 18, 2020

One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts.

Gen Z 144

Gen Z Advertising Advertisers Millennials 144

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. If so, then shame marketing may be right up your alley.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 145

Advertising Advertisers User-Generated Marketing 145

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Read next: 3 challenges of building customer trust in a privacy-focused world. But I have to have value. It can’t be for naught.

Advertisers 125

Advertisers Advertising Shipping CMO 125

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Netflix does this well: It frequently uses GIFs to reply to customers on Twitter.

Advertisers 134

Advertisers Advertising Thought Leadership Promotion 134

Hubspot Marketing

AUGUST 16, 2018

It’s common practice to use this to promote owned media, and can be done through: Social media advertising. Praised in customer testimonials on social media. New Customers. Although the volume of new customers coming directly from your PR activity isn’t easy to measure, it’s worth investigating. Influencer marketing.

PR 145

PR Communications Inbound Marketing Management 145

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. This was not scalable. We automate it for them, basically.

Education 130

Education Customer CRM Health 130

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. Data usage for customer vs. prospect targeting.

Customer 141

Customer Transform Direct Mail Retail 141

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. This would give it a CAGR of 12.4% Worldwide 4.48

Advertisers 113

Advertisers Advertising Food Retail 113

Sprout Social

FEBRUARY 3, 2022

Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. Not to mention the rising cost of paid social media advertising. Where do you have an existing marketing presence and customer engagement? Where can you realistically advertise based on your budget?

Customer 144

Customer Copywriting Marketing Marketers 144

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. will spend over 350 million dollars on email advertising in 2019. 80% of business professionals believe that email marketing increases customer retention. Statista , 2018). billion by 2019.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Martech

OCTOBER 27, 2021

Dennis Publishing, known for The Week, implemented a customer data platform (CDP) from BlueConic. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. How publishers can implement a CDP to improve customer experience and support e-commerce.

Transform 121

Transform Customer User-Generated Advertising 121

Martech

MAY 9, 2022

Advertising fraud is a widely known, widely ignored and very expensive fact. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. ClickCease ) $1 : Amount lost to fraud out of every $3 spent by advertisers. Now we can know how much of it is being stolen. Let us know!

Advertisers 103

Advertisers Advertising Price Analytics 103

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Advertising 110

Advertising Advertisers Pharmaceutical Food 110

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. You can target brand new customers or returning ones. All the major social networks offer advertising options. Types of social media ads. New friends!

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. How do they capture the hearts and minds of customers before converting them into sales? And it’s big business.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Search Engine Land

MARCH 29, 2024

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. What Meta is saying.

Advertising 100

Advertising Advertisers Price Search Marketers 100

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. As a result, the services and products of your entertainment brand have likely experienced growth in customers and subscriptions. The entertainment boom explained.

Entertainment 98

Entertainment Advertisers Advertising Customer loyalty 98

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Customer 137

Customer Marketing Automation Platform Direct Mail Analytics 137

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Watch time for videos on “which product to buy” doubled between 2017 and 2018. How are they using it? Table of contents.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. That’s up from 80% in 2018.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story.

Shoppers 145

Shoppers Product Gen Z Promotion 145