Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. SEO Click To Tweet.

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Transform Marketers Marketing Content Marketing 111

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. What’s a sweet spot with SEO?

SEO 111

SEO Content Marketing Shipping B2C 111

Content Marketing Institute

SEPTEMBER 17, 2018

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. SEO and outreach. How much does it cost?

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Promotion SEO Price CRM 111

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Say yes to opportunities.

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Promotion Transform Price Influencer Marketing 111

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Adobe Experience Cloud Blog

APRIL 27, 2018

What AI Can Do For Content Marketers. It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. Producing content is just one part of content marketing.

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Content Marketing Thought Leadership Marketers Marketing 134

Hubspot Marketing

MARCH 28, 2022

Below, let's review what thought leadership is and how to use it in your marketing strategy. We'll also explore the best examples and types of content you can consider creating. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness.

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Thought Leadership Content Marketing Finance Real Estate 132

Adobe Experience Cloud Blog

APRIL 17, 2019

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing.

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SEO Thought Leadership Marketers Marketing 134

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Content Marketing Gen Z User-Generated Marketers 145

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. SEO Click To Tweet.

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SEO Health Content Marketing Branding 106

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find. Begin with an SEO audit.

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Content Marketing Whitepaper Marketers Marketing 98

Neil Patel

DECEMBER 10, 2021

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust. A 2018 update hit 3.1%

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SEO Branding Digital Marketing Content Marketing 145

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. What Is Content Marketing?

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Content Marketing Marketers Marketing B2C 95

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

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Content Marketing User-Generated Analytics Marketers 135

Content Marketing Institute

JUNE 19, 2018

Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? stephenjeske #SEO Click To Tweet. stephenjeske.

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SEO Customer Journey Content Marketing Food 111

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Rand says content marketers run into problems when they assume some metrics are good and others are bad. Rand is right.

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Content Marketing Customer Acquisition User-Generated Marketers 110

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. asks @derekflanz.

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Whitepaper Content Marketing Direct Mail User-Generated 111

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

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Content Marketing Analytics Marketers Marketing 111

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. These aren’t made-up numbers. IEEE GlobalSpec: Engineering360.com

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Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

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Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

Content Marketing 111

Content Marketing Marketers Marketing Food 111

Neil Patel

SEPTEMBER 20, 2020

.” Businesses that rely on local SEO companies dominate these micro moments in the long run. We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies. NP Digital – Best for Conversion-Driven Local SEO. Which company is best for your business?

SEO 130

SEO User-Generated Advertisers Advertising 130

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Content Marketing 110

Content Marketing Transform User-Generated Marketers 110

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

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SEO Copywriting CMO Analytics 131

Content Marketing Institute

JANUARY 18, 2019

Building authority allowed Quora to hit 300 million monthly users in 2018 and made it a one-stop shop for advice and recommendations. Quora can be an invaluable resource not just for marketers who want to increase traffic but also for companies trying to connect to their customers and get honest feedback. Understand the platform.

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Content Marketing User-Generated Marketers Marketing 110

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. SEO Click To Tweet. Infographics.

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Whitepaper SEO Promotion Content Marketing 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.

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Content Marketing Automobile Marketers Marketing 111

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. The no-click (also known as zero click) searches will remain a factor for marketers. If your organic #SEO is taking a hit, see what you should be doing to recover from traffic dips.

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SEO Whitepaper Advertisers Advertising 111

Content Marketing Institute

OCTOBER 14, 2017

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).

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Content Marketing Institute

NOVEMBER 14, 2018

The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. Slow page may rank high if it has great #content. Google #SEO Click To Tweet. Backlinks & #content still rule, says @mikeonlinecoach. SEO Click To Tweet. What about the page URL?

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SEO Pharmaceutical Content Marketing Marketing Strategy 92

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

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Product Content Marketing Marketers Marketing 111

Duct Tape Marketing

DECEMBER 26, 2018

The Top 5 Duct Tape Marketing Podcast Episodes for 2018 written by John Jantsch read more at Duct Tape Marketing. In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. Mike Blumenthal is the undisputed king of local SEO.

Marketers 78

Marketers Marketing Customer Journey SEO 78

Content Marketing Institute

JULY 17, 2018

SEO Click To Tweet. Google goes into detail in Best Practices for Mobile-First Indexing and explains it this way on Twitter: HANDPICKED RELATED CONTENT: Google Leaders Share How to Improve the Mobile Experience. However, if you keep the m-dot, make sure your mobile website has the same content as your desktop version.

SEO 107

SEO User-Generated Content Marketing Price 107

Rock Content

JANUARY 18, 2018

Another year has come and gone, and 2018 is upon us. As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing.

SEO 49

SEO eBook PR Digital Marketing 49

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. There’s no avoiding it: internet marketing is critical for the success of your business in 2018.

Marketers 145

Marketers Marketing SEO CRM 145

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. And at the end, we’ll share tips for adapting your marketing to these changes. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. But in 2018, things changed.

SEO 107

SEO B2C Transform User-Generated 107

Rock Content

MARCH 21, 2023

Content marketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand. As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list.

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Content Marketing Finance Real Estate Marketers 96