Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. billion in 2018 to $15.2

CMO 140

CMO Marketers Marketing SEO 140

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. Does any of this sound familiar?

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Hubspot Marketing

MAY 15, 2023

And then, in 2018, we ditched our weekly "throw spaghetti at the wall and see what sticks" brainstorming process in favor of something a little more, well, efficient: the Search Insights Reports , which we still use today. Quickly figuring out the right messaging to promote your content is one of the most powerful opportunities with AI.

Retail 134

Retail Thought Leadership Copywriting Management 134

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. — Jessica Meher (@jessicameher) February 6, 2018. Promote a Personalized Template. Look for Unique Cross-Promotion Opportunities. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Hubspot Marketing

OCTOBER 1, 2022

For Example: In those two years, I've seen her not only excel at the core elements of her job -- like copywriting and copyediting — but also learn other tasks that extend well beyond the scope of her role. Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

Copywriting 138

Copywriting Management Communications Education 138

Hootsuite

NOVEMBER 4, 2022

Our social team uses Hootsuite Amplify every day to create posts that the rest of the company shares to promote their work and our employer brand. Last year, Meliá promoted a project that gave us a leading role and maximised our power for greater social influence. — Patricia Jaen (@patriciajaenv) July 31, 2018.

Copywriting 127

Copywriting Shipping Promotion Social Media Marketing 127

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. Increased demand to fill the sales pipeline.

Whitepaper 110

Whitepaper B2C Communications Marketers 110

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. 6 Great Email Lessons From the GDPR Deluge of 2018. In other words, brands generate a 3,800% ROI on email marketing.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Content Marketing Institute

JUNE 15, 2018

To incorporate and promote your interactive content: . Getting involved in politics in 2018 is, shall we say, a bit risky? Send promotional emails for on-sale items, especially if those items are a good match for the recipient’s buying history. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions.

Content Marketing 110

Content Marketing Retail B2C Copywriting 110

Hootsuite

APRIL 8, 2021

Borrow inspiration from the best copywriters out there. Read our Instagram caption guide for brand examples and copywriting tools. A 2018 survey by Facebook found that 58% of participants became interested in a brand or product after seeing it in a Story. Promote your account on other channels. What hashtags do you use?

User-Generated 145

User-Generated Copywriting Real Estate Analytics 145

Bannerflow

AUGUST 24, 2018

The emergence of the robot copywriter. I may regret pointing this out but it’s likely that one day soon some forms of copywriting will be automated. China e-commerce giant, Alibaba, has created a tool that assists brands in creating promotional and ad copy for specific products. Not all – hopefully – but definitely some.

Copywriting 40

Copywriting Marketers Marketing Advertising 40

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. You need to hire a copywriter or have some serious writing chops (and a lot of time) to create a white paper worth linking to. Promote your webinar to the bitter end. Promote your videos periodically.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Hootsuite

OCTOBER 15, 2020

A 2018 survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands. Some examples: — Robot Hugs (@RobotHugsComic) January 5, 2018. Promote positive inclusion.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Marketing Insider Group

OCTOBER 14, 2019

A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands. Tools like CRM systems play a vital part in customer connection, and marketing teams will never return to mail-only copywriting. CMOs looking for sustainable growth need to stop chasing the next great thing in analytics.

Branding 88

Branding Copywriting CMO Health 88

Sprout Social

JUNE 24, 2019

B Squared was also named Sprout’s 2018 Partner of the Year. Page 1 Solutions is an award-winning, full-service internet marketing agency providing services such as content development, design and programming, SEO, PPC, promotion through blog writing and posting, social networking management, video production and much more.

Non-Profit 97

Non-Profit PR Social Media Marketing Retail 97

SMA Marketing

JANUARY 19, 2023

Using social media to promote your message and expand your reach is where you can really make an impact in getting your message out to your audience. Social media strategy to promote your content on the best channels for your ideal customers. Are your company's values and mission coming through in your message?

Digital Marketing 98

Digital Marketing Marketers Marketing SEO 98

Exposure Ninja

AUGUST 26, 2022

I’m not passing the original post through any copywriting software that’ll re-jumble the text and use synonyms to replace words from the original text either. As a consequence, readers of each site are now getting perfectly related cross-promotions of content from around the same site. verywellfit.com ( fitness ).

Copywriting 115

Copywriting SEO Education User-Generated 115

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. What area do you most want to improve in 2018 – for yourself or your team?

Product 111

Product Content Marketing Marketers Marketing 111

Rock Content

JANUARY 14, 2021

In other words, there is a difference between a financial article written by an economist and one written by a professional copywriter. It is important to note that this does not diminish the importance of copywriters. If the Wikipedia community realizes that you are only self-promoting, your link will be removed quickly.

SEO 95

SEO Copywriting User-Generated Energy 95

Sprout Social

OCTOBER 1, 2018

In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. A post shared by Ben & Jerry's (@benandjerrys) on Sep 8, 2018 at 5:24pm PDT. — Slack (@SlackHQ) September 27, 2018. Content: Did you get a landing page written by a professional copywriter?

Analytics 75

Analytics Whitepaper Copywriting Shoppers 75

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. AI copywriting : Quickly generate copy for your pages, ads, emails, and more with AI.

Price 105

Price eCommerce Copywriting User-Generated 105

Buffer Marketing

JULY 28, 2024

” 💡 Continue learning : How to Create the Perfect Facebook Business Page to Promote Your Small Business What should you post on Instagram Instagram is a visual content platform. ” There are a variety of copywriting formulas you can use to wrap up your story in a way that resonates with your audience.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Dela is a renowned thought leader in email marketing and posts around email development strategy, email marketing optimization, copywriting, subject lines, and new marketing trends and happenings. Why should you follow her?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

AUGUST 8, 2019

I remember thinking, “this is how I want to model my consulting business,” but rather than joining John’s Duct Tape Marketing Consultant Network which he was also promoting, I simply mimicked them! For example, if I needed a copywriter, there are recommended providers for that. I even ripped off some of their website verbiage.

Marketers 72

Marketers Marketing Price SEO 72

Sprout Social

OCTOBER 1, 2018

In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. A post shared by Ben & Jerry's (@benandjerrys) on Sep 8, 2018 at 5:24pm PDT. — Slack (@SlackHQ) September 27, 2018. Content: Did you get a landing page written by a professional copywriter?

Analytics 49

Analytics Whitepaper Copywriting Shoppers 49

CXL

JUNE 2, 2022

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. Warming up prospects is critical for ABM success , even for virtual events.

Direct Mail 87

Direct Mail Transform Marketers Marketing 87

Duct Tape Marketing

APRIL 26, 2023

Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. 08:57] One of the copywriter’s key tools is vulnerability. It's like a copywriter wrote this thing, I don't know, John Jantsch (01:38): Her book.

Copywriting 88

Copywriting CRM Place SEO 88

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. This is in contrast to traditional marketing.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. These typically come in at the last minute. What to do?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hubspot Marketing

AUGUST 18, 2022

These two businesses saw the opportunity to run a campaign that exposed their product and copywriting to brand new audiences. But, this didn't stop them from creating a co-branded April Fools Day campaign in 2018. Image Source. Why the Sherwin-Williams Co-branding Campaign Works.

Branding 145

Branding Fashion Shoppers Food 145

Bannerflow

SEPTEMBER 20, 2018

In an effort to promote the event still further Alibaba set up pop-up shops across 50 shopping malls in 12 cities across China. . billion for 2018’s event. By all means, give your designers and copywriters a headstart with this short guide to East-Asian advertising. And it doesn’t end there.

Retail 58

Retail Fashion Advertising Advertisers 58