Sprout Social

JUNE 17, 2021

Additionally, consumers treat social media as a feedback loop where they can report issues with products, leave a review or privately message a company. Never underestimate the power of social listening and community management. 43% of consumers increased their social media use to discover new products in the last year.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? We’ve got thousands of customers, but marketers switch companies every couple of years. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018.

Customer 105

Customer Branding User-Generated Millennials 105

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. This trust spans from believing in their product to trusting the company with their private data. The GDPR, CCPA, and What Marketers Must Consider. Steps for Building Consumer Trust and Brand.

Branding 134

Branding Thought Leadership Law Communications 134

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. There’s no avoiding it: internet marketing is critical for the success of your business in 2018.

Marketing 145

Marketing Marketers SEO CRM 145

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 93

Content Marketing Marketing Marketers B2C 93

Hootsuite

DECEMBER 7, 2022

But some people might be talking about you or your product without actually tagging you. If you’re an experienced social media manager, you know that risky replies are a delicate dance. — Elon Musk (@elonmusk) September 17, 2018. Research specific locations. Monitor your mentions, even untagged ones.

Place 116

Place Social Media Marketing Management Product 116

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? It looks European.

Global Marketing 143

Global Marketing Marketing Strategy Marketing Marketers 143

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Keep it concise and support ideas with data.

Price 98

Price Finance Marketing Strategy Product 98

Adobe Experience Cloud Blog

MARCH 23, 2018

The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% of their total marketing expense budget on marketing analytics —behind any other capability.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Search Engine Land

NOVEMBER 8, 2022

Let’s get into some principles and commonalities of good brand marketing behaviors so you can replicate this approach for yourself and understand more about how other teams’ work can dovetail into your E-A-T SEO goals. A brand is more than a product or service; it is the combination of all of these elements.".

Branding 96

Branding Non-Profit Real Estate Transform 96

Hootsuite

NOVEMBER 13, 2019

The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Get your content production process in order.

Manufacturing 94

Manufacturing Content Marketing Marketing Marketers 94

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. Influencer/writer management.

Content Marketing 108

Content Marketing Analytics Marketing Marketers 108

Hootsuite

DECEMBER 4, 2019

You can also use Facebook Live or Twitter Live to host a preview event for upcoming products or to stage a live demonstration of your services. Posted by BIRCHBOX on Tuesday, February 20, 2018. You could even let your employees advocate for your products or services during your social media campaigns. Hello Volume!

Branding 145

Branding Finance User-Generated Food 145

Rock Content

JANUARY 26, 2021

Decades ago, marketing strategies didn’t even look outwards — what mattered was production. Finally, the turn came with the third generation of marketing, bringing the realization that consumers are unique and complex humans and should be treated as such. And brands and products are just one element of their lives.

Branding 106

Branding User-Generated Transform Health 106

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 141

Food Branding Place Product 141

Neil Patel

MARCH 31, 2021

The idea was that, by giving consumers an easy way to identify when online advertising data is being collected or used, people would feel empowered to manage their data and assume some level of control over the types of ads they see. By 2018, awareness of the program had reached almost 34 percent.

Advertising 103

Advertising Advertisers User-Generated Place 103

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. With an extra $1,000 I’d buy a better microphone and camera for my video productions. Develop a new product or offering.

Whitepaper 102

Whitepaper Content Marketing Direct Mail User-Generated 102

Content Marketing Institute

MARCH 1, 2018

Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive. In our space of social media marketing, we felt being definitive wasn’t merely pontificating about a new announcement from Google or commenting on how to use a new feature on Instagram. Tech tools for content marketing sprints.

Branding 91

Branding Inbound Marketing Content Marketing Social Media Marketing 91

Hubspot Marketing

JULY 26, 2022

It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. Awareness Email Marketing Campaigns. Lead Nurturing Email Marketing Campaigns. While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Econsultancy

MARCH 4, 2022

More than half (56%) of Irish consumers say the pandemic has changed the way they pay for products and services, with close to three quarters (73%) now preferring cashless transactions. This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Outbound Marketing 94

Outbound Marketing CMO Management Customer 94

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? As you can see, most respondents value creativity and craft.

Whitepaper 95

Whitepaper Pharmaceutical Marketing Marketers 95

Content Marketing Institute

AUGUST 1, 2018

Instead, we decided to focus specifically on content planning, which is something that had not been covered – and it’s something our business directly helps marketers with. TIP: Answer this question: How do you want your audience to think or act differently as a result of reading this research? Keep your reasoning top of mind.

Content Marketing 78

Content Marketing Communications SEO Management 78

Buffer Marketing

JANUARY 10, 2023

Crafting one-of-a-kind products in her high school art class The fact that Janet would spend a ton of time in art class her senior year of high school was happenstance. ” It was in her high school art class that Janet would create and sell her very first product – a decorated phone case. The only problem?

Manufacturing 20

Manufacturing Shipping Retail Logistics 20

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. So personalize your content marketing efforts. A study by RevLocal found that 92% of consumers read online reviews when considering a product or service. Encourage Online Reviews.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Content Marketing Institute

OCTOBER 13, 2017

It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. HANDPICKED RELATED CONTENT: 30 Habits of Highly Productive Content Teams [Infographic].

Communications 74

Communications Content Marketing Product Management 74

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing 78

Content Marketing Transform Marketing Marketers 78

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. In fact, data from the latest Sprout Social Index™ reveals 76% of social marketers say their team’s insights inform other departments like product, sales and recruitment.

Transform 91

Transform CMO Education CRM 91