Vertical Response

JULY 7, 2024

Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. billion active users on YouTube. billion active monthly users logging into YouTube. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Here are six marketing strategies to help you grow your sales on Amazon in 2024. In 2024, this has become even easier with generative AI. They want customers to continue buying.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. Pop-Tarts (@PopTartsUS) March 6, 2018.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Content Marketing Whitepaper B2C 124

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

Content Marketing 104

Content Marketing Non-Profit Marketing Marketers 104

Sprout Social

AUGUST 26, 2020

of internet users will be watching esports events at least once a month. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. — JuJu Smith-Schuster (@TeamJuJu) February 9, 2018. Grow your fanbase.

Marketing Strategy 126

Marketing Strategy B2C Marketing Marketers 126

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. There are more than 1.86

Marketing Strategy 112

Marketing Strategy Marketing Marketers Social Media Marketing 112

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Tutorials and user guides.

B2C 89

B2C User-Generated Email Marketing CRM 89

Sachs Marketing Group

DECEMBER 20, 2022

With 2 billion downloads in early 2021 and surpassing 3 billion since, TikTok has easily become the most downloaded non-Facebook app on the App Store, with a user base of over a billion monthly users. Nearly half of TikTok’s current user base is between ages 10 and 29 , and over half of the user base is female.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Keep reading to find out more about the user demographics of every major social media network. . General social media demographics. 366 million new people started using social media in 2018 alone.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. billion—and is predicted to reach $6 billion by 2018, according to eMarketers. Mobile Video Advertising.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertisers 98

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On? Facebook has a whopping 1.59

Shoppers 144

Shoppers Product Gen Z Promotion 144

Rock Content

DECEMBER 27, 2017

It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content. Still, by all accounts, 2018 is going to push brands to double down on original content. The message is simple: your business cannot rest on the laurels of past content or unoriginal content in 2018.

Content Marketing 58

Content Marketing Real Estate Influencer Marketing User-Generated 58

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. In Europe, Northern Europe has the highest percentage of social media users (79%), versus Southern (66%), Western (62%) and Eastern Europe (57%). China owned the second-largest increase in social users in 2019, with 15 million (up 1.5%).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Search Engine Land

JUNE 12, 2024

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” A decrease in price and brand search shows a declining user base and a need to attract or retain users. This type of SEO strategy gives technical users (e.g.,

SEO 98

SEO Marketing Strategy PR Marketing 98

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. In 2018, Musical.ly TopView Ads. Image Source.

User-Generated 145

User-Generated Gen Z Advertisers Advertising 145

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Hubspot Marketing

APRIL 12, 2021

How Performance Marketing Works. There are three key players needed to execute a performance marketing strategy: A publisher or an affiliate partner. Let's say your marketing objective for the quarter is to gain 10,000 leads. Your next question might be, " How do advertisers know which users come from which affiliate?"

Performance Marketing 142

Performance Marketing Affiliate Marketing Price Retail 142

Marketing Insider Group

SEPTEMBER 16, 2020

And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. LinkedIn first launched a Stories feature back in 2018 called Student Voices.

Real Estate 145

Real Estate User-Generated Promotion Marketing Strategy 145

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. Surprisingly, only 35% of organizations have even documented their content marketing strategy.

Telemarketing 134

Telemarketing Whitepaper Transform Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 6, 2018

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! For Marketo power users: Analytics That Matter: Reports For Every Stage of the Funnel. Are you attending our 2018 Marketing Nation Summit ?

Transform 134

Transform Thought Leadership Marketing Marketers 134

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. The short answer is a resounding “yes.”

Law 145

Law Marketing Marketers User-Generated 145

Hubspot Marketing

MAY 9, 2023

But by 2018, e.l.f. was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot. commissioned an original song that was catchy enough to go viral and encouraged TikTok users to feature the song and the hashtag #EyesLipsFace. even had its own presence on the platform.

Gen Z 123

Gen Z User-Generated Retail Shoppers 123

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Determine how you will measure your social marketing efforts by the numbers. Generate new leads and grow revenue.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan eCommerce 112

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. General Facebook stats. Facebook user stats. General Facebook stats.

User-Generated 112

User-Generated Marketing Marketers Advertisers 112

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Dig deeper: Marketing technology optimization: The path to peak martech stack performance 2. However, vendors are bringing us to realize what we have been promised since I wrote that MarTech article in 2018.

Email Marketing 134

Email Marketing User-Generated Marketing Automation Platform Customer 134

Neil Patel

OCTOBER 12, 2020

By using artificial intelligence like voice recognition and natural language processing (NLP) to understand requests and machine learning to collect data, identify patterns, and “learn” user preferences. You’re going to make better marketing decisions for your audience in seconds. And late adopters? ” you cry.

Marketing 142

Marketing Marketers User-Generated SEO 142

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. Only YouTube had more downloads in 2018 (2019 statistics are not yet available). About half of the top 10 searches are generic terms like weather, news, and videos. Instagram user stats.

User-Generated 112

User-Generated Marketing Marketers Gen Z 112

Rock Content

JUNE 30, 2020

After all, with interactivity, you can not only increase your conversion rates but also generate revenue. In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? How to generate revenue with interactive content? Content Marketing: where do we stand?

Whitepaper 106

Whitepaper eBook User-Generated Transform 106

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. We will begin to realize the opportunity of an AI-driven content marketing strategy. There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Hubspot Marketing

OCTOBER 10, 2020

In 2020, the app has grown larger than expected, with 500 million daily users. If you take the time to review your best performing content, i.e., posts with the most likes, shares, saves, and comments, you’ll get a feel for what your users want to see. All this information will give you an understanding of your users.

User-Generated 145

User-Generated Customer loyalty Advertisers Advertising 145

Search Engine Land

JUNE 18, 2024

AI has the potential to significantly influence how consumers research and plan their trips, steering them away from traditional discovery platforms and reshaping the entire user journey. When users eventually leave the Meta ecosystem and move to Google, they may already be much further along their journey. Why is this important?

Shoppers 111

Shoppers User-Generated Product Search Marketers 111

Adobe Experience Cloud Blog

JANUARY 23, 2020

New customers, growing revenue and positioning yourself as a global brand are all attractive prospects but success requires strong local knowledge and a commitment to changing and adapting your marketing strategies to the locale in question. There are many strong examples of global expansion and market expansion into new areas.

New Markets 152

New Markets Thought Leadership Energy Marketing 152