Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. WhatsApp Business, launched in 2018, has become a crucial tool for small and large businesses alike.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JANUARY 3, 2025

The transition that was taking place at HubSpot (and indeed Salesforce) that Brinker and I discussed was the emergence of a platform model. One leading iPaaS vendor, Mulesoft, was acquired by Salesforce in 2018. In practice, however, iPaaS solutions promised more than they could always deliver.

Transform 121

Transform Place Customer Management 121

Litmus

DECEMBER 24, 2024

is so 2018. Heres where to place your attention. Putting these boundaries and barriers in place and just learning what this industry is doing is doing ourselves a little bit of a disservice. Self-selected preferences : Let subscribers opt in and out of content for holidays, events, or product categories. Enter dynamic content.

B2C 91

B2C User-Generated Email Marketing CRM 91

SmartBrief - Marketing

MAY 22, 2025

The significance of OT to the critical quad: One perspective In the fall of 2018, I was traveling with my wife, Sandi, in London. I originally thought that someone physically at the scene had pushed one of those big, red Emergency Stop buttons that are prominently placed at the top, middle and bottom of any escalator.

Transform 73

Transform Shipping Fashion Information Technology 73

Martech

DECEMBER 18, 2024

An understanding of themselves and their place in the world (57%). Back in 2018, she said, there was a top trend in the research called “My Data, My Self,” because people had become interested in the data trails they were leaving behind that were unique to themselves. An ability to label and categorize things (64%).

Price 111

Price Shoppers Place Product 111

Hootsuite

APRIL 9, 2025

People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. Facebook took second place with 28% and YouTube was third with 22%. Global social media usage statistics 1. Source: Statista 2. Its still a dramatic 56.6% People watch 138.9

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Buffer Marketing

APRIL 18, 2025

Of course, the grant is much less than childcare costs in a year in most places, but still.)    When this benefit was first introduced in 2018, each Buffer teammate claimed an average of 1.04   Over to you!  dependents. By 2020, that number had increased to 1.2 dependents per teammate.

Place 58

Place 58

Welcome Software

MAY 29, 2025

In 2018 after Google’s Medic update popularized the now ubiquitous phrase Your Money Your Life (YMYL). In 2013 after Google’s Hummingbird update that drastically boosted their ability to understand complex search queries, meaning you couldn’t just keyword your way into high rankings. And guess what?

SEO 52

SEO User-Generated PR Branding 52

Litmus

JULY 7, 2025

Since Dark Mode was released in 2018, more and more subscribers use it. If not, don’t send another email until you have these in place. Once you have enough people to make sure you’re sending high quality emails in the first place, then you can look at your tech stack. How do I test my email for Dark Mode compatibility?

Marketing 79

Marketing Marketers Email Marketing Retail 79

Hubspot Marketing

AUGUST 12, 2024

The first Malört ad I ever saw was in 2022, in season one of the Chicago-set TV show The Bear , of all places. In 2018, Chicago Magazine quoted such poetry as “the liquid equivalent of a Chicago winter” and “a punch in the face.” Lesson 2: Break the fourth wall.

Marketing 111

Marketing Marketers Brand Management Branding 111

Welcome Software

MARCH 17, 2025

Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. Remember when businesses redesigned websites based on executive preferences?

Transform 52

Transform User-Generated Analytics Customer Journey 52

Buffer Marketing

APRIL 8, 2025

What started as a place for sharing updates and photos with friends and family — putting the ‘social’ in social media — has grown into a full-fledged content platform. Back in the early days of Facebook, circa 2006 or so, posts were shown pretty much in order of recency when you opened up the social media platform.

User-Generated 120

User-Generated Health Promotion Social Media Marketing 120

illumin

JUNE 24, 2025

Ads in Status : Users can explore new businesses and connect with them directly through ads placed in the Status feature, where they promote products or services. Both founders eventually left Meta—Acton in 2017 and Koum in 2018.

Advertisers 105

Advertisers Advertising User-Generated Promotion 105

Duct Tape Marketing

JUNE 26, 2025

do you get people out of that place of being stuck? My previous book, which came out in 2018, is on pricing. Isn't that the place that they have the most issue with? Is there some place for you to invite people to find out more about your work and obviously your books or connect with you? It's called Pricing Creativity.

Price 57

Price Thought Leadership Place Product 57

SocialPilot

JUNE 19, 2025

Facebook’s Cambridge Analytica scandal in 2018 saw 87 million users’ data misused, triggering global criticism and a $119 billion stock drop. Tesla’s stock dropped by over 9% in 2018 after Elon Musk smoked marijuana during a live podcast. In 2018, Instagram updated its algorithm, causing engagement to drop for many brands.

Management 59

Management Branding PR Gen Z 59

Hootsuite

FEBRUARY 14, 2025

YouTube recommends videos in three different places on the platform. If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Once youve identified your primary keywords, youll want to use them in four places: In the file name (i.e.,

Analytics 79

Analytics Promotion Whitepaper SEO 79

SmartBrief - Marketing

JUNE 23, 2025

We have a couple of places in western Pennsylvania where most carriers struggle for a minute or two.) In-flight Wi-Fi, for example: 77% of respondents to a Viasat survey said it was important to them, compared to 55% in 2018. Even with all of those possibilities, some places still lack public internet, even when a signal is available.

Automobile 61

Automobile Shipping Food Entertainment 61

Sprout Social

AUGUST 25, 2020

Any account that is verified appears with the blue checkmark next to the username both on their profile and in search results, and always appears in the same place. — Twitter Verified (@verified) February 26, 2018. — Kayvon Beykpour (@kayvz) July 17, 2018. — Twitter Support (@TwitterSupport) November 9, 2017.

Health 145

Health Fashion Branding Place 145

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. Stormlikes Stormlikes is the place to go if you want to buy TikTok followers, likes, or views. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users.

User-Generated 325

User-Generated Price Target Market Management 325

Sprout Social

JULY 12, 2022

KFC’s UK chicken shortage (2018). That’s exactly what happened in 2018 when the United Kingdom arm of the chain experienced supply chain issues that resulted in a shortage of many of its key ingredients and the closure of 900 locations. — KFC UK (@KFC_UKI) February 26, 2018. Tide navigates the Tide Pod challenge (2018).

Communications 138

Communications Branding User-Generated Customer loyalty 138

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. It also showed investors that future user growth will likely take place overseas. That’s up from 80% in 2018. in the near term.

Marketers 145

Marketers Marketing Advertisers Advertising 145

Hubspot Marketing

MARCH 8, 2021

Because Instagram Shops are carbon copies of pre-created Facebook shops, you only need to take a few steps to place a Shops button on your Instagram Business Page. From 2015 to 2018 , Pinterest enabled brands to create Buyable Pins that allowed you to purchased pinned products directly from the app.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. Non-social media sites" were also a fairly successful place for promotion, with 38% of people saying they clicked on ads in these locations. In 2019, in-store Black Friday foot traffic dropped 6% lower than in 2018. billion in online purchases were made on Black Friday in 2019. Data Source: Lucid Software.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2018. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens. Best Website Designs from 2018. Award: Site of the Day (4/3/2018), Awwwards.

Place 145

Place Promotion Transform Product 145

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Prior to that, the latest period of significant activity in the email space was 2018, when Braze brought in $80 million in October and Cordial took in $15 million in June. Processing.Please wait.

Email Marketing 117

Email Marketing Finance Marketing Marketers 117

Sprout Social

OCTOBER 21, 2020

The percentage of female software engineers is small to begin with, as women made up only 14% of software engineers in 2018, and I started to question if the gender gap in engineering would ever change. I was offered a full-time position as a Software Engineer in July of 2018. . Starting a Business Resource Group.

Education 134

Education Analytics Communications Place 134

Martech

SEPTEMBER 23, 2021

Considering a CDP back in 2018 was pretty cutting edge for a nonprofit organization with a relatively small team. Soccer also put in place self-service measures so fans could customize their experience. With a CDP in place to centralize and update customer data, U.S. Removing data barriers.

Transform 117

Transform Energy Analytics CRM 117

Search Engine Land

FEBRUARY 26, 2024

Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. ” Google also argues that Microsoft approached Apple multiple times – in 2009, 2013, 2015, 2016, 2018, and 2020 – proposing to make Bing the default search engine in Apple’s Safari web browser. Justice Department. That is competition.”

Advertisers 113

Advertisers Advertising Global Marketing Search Marketers 113

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. CCPA : California’s Consumer Privacy Act , signed into law in 2018, went into effect in January 2020.

Law 124

Law Marketing Marketers Education 124

Hubspot Marketing

APRIL 12, 2021

Performance marketing places the power back into advertisers' hands. According to a 2018 study by the Performance Marketing Association , advertisers in the retail sector spent the most in performance marketing – accounting for 50% of total spend. There's a guaranteed return on investment (ROI). Partner management optimization.

Performance Marketing 144

Performance Marketing Affiliate Marketing Price Retail 144

Marketing Insider Group

OCTOBER 27, 2021

With a solid Conversational Marketing strategy in place, you can tap into prospects’ heads, guide leads through your sales funnel , and maintain a high level of satisfaction with existing customers. Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019). Jovic, Danica. Panetta, Kasey.

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Buffer Marketing

JUNE 12, 2023

Manage all of your professional Instagram profiles in one place Now, you can use Buffer for both your Business and Creator Instagram accounts. Making it even easier to manage all of your accounts in one place. What is a Creator account on Instagram?

Management 123

Management Place Branding 123

Sprout Social

FEBRUARY 5, 2020

However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. By asking users to choose between a traditional burger and a vegan burger, Bareburger creates a place for debate and discussion on the benefits of each diet.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Neil Patel

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. You’ve come to the right place! Is an interesting event for your audience taking place in your hometown? YouTube published a video about 2018 that has accumulated millions of views.

User-Generated 143

User-Generated Video Marketing Place Product 143

Marketing Insider Group

FEBRUARY 11, 2021

While some might see social media as a place to connect with customers, followers, friends, and family from around the world, there are aspects of these platforms that excel when it comes to local marketing. A 2018 survey by Accenture showed that 42% of consumers walk away from a brand in frustration over their words and actions.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. These best practices are a good place to start from if you’re just wading into video marketing. Conclusion.

Video Marketing 145

Video Marketing Place Product Branding 145

Hootsuite

OCTOBER 13, 2020

— TransLink BC | Masks Mandatory (@TransLink) August 15, 2018. — Corey Rollins (@CoreyRollins) August 14, 2018. — FuzzyWuzzy (@FuzzyWuzzyTO) August 15, 2018. Coca-Cola recently placed a huge billboard in an area of Amsterdam that before the pandemic was heavily impacted by overtourism.

Branding 145

Branding Food Entertainment Product 145