Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Once Melissa got her feet wet, she realized this was more than a summer job — it was a place to grow a career. While social media is a great place to showcase your values, don’t forget to include them on your website, too.

Branding 145

Branding Communications Health PR 145

Welcome Software

MARCH 17, 2025

Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. Remember when businesses redesigned websites based on executive preferences?

Transform 52

Transform User-Generated Analytics Customer Journey 52

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. While auditing your content from 2018, try to identify your most effective pieces. Increase brand awareness.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Search Engine Land

JULY 3, 2023

Below is a summary of possible areas of influence of E-E-A-T in Google search: Rankings in the classic Google search results At least since the documentation of the Google Core Updates, the importance of E-E-A-T as a ranking influence has been confirmed since 2018. This process takes place as part of natural language understanding.

Management 96

Management PR User-Generated SEO 96

Content Marketing Institute

APRIL 25, 2018

This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. Amanda Subler, CMI’s PR consultant, shared her approach and provides detailed templates you can use. Catch Michele’s session at Content Marketing World 2018. Publish your research on SlideShare.

PR 109

PR B2C Promotion Health 109

Content Marketing Institute

NOVEMBER 19, 2017

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott. Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor. Indeed, it’s already taking place.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Sprout Social

JUNE 24, 2019

B Squared was also named Sprout’s 2018 Partner of the Year. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Bloomerang Solutions is a digital marketing agency aiming to help professional and retail services find their place in this digital space. B Squared Media.

Non-Profit 88

Non-Profit PR Social Media Marketing Retail 88

Hootsuite

SEPTEMBER 16, 2022

Then you’re in the right place. Domino’s promotional PR stunt. — Domino's Pizza UK (@Dominos_UK) February 14, 2018. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is. The 12 best chatbot examples of 2022.

PR 124

PR Whitepaper eCommerce Retail 124

Hubspot Marketing

NOVEMBER 6, 2023

Founded in 2018 on social-forward values, NAVY Hair Care drove a 264% increase in repeat-visit rate and website engagement upon championing UGC on social and website pages. And one aspect of earned media is PR, but the other part is from your customers, which has traditionally been mostly word-of-mouth marketing." What's next?

User-Generated 128

User-Generated Shoppers Manufacturing Promotion 128

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. 2018: “Pages that include matching images” section was not showing image thumbnails as it should. Day 2018 Google doodle honors Dr. King & his dream for a better world. Google Directory Update Showing “Real” PR Scores?

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

JANUARY 7, 2024

Growth Marketer Career path: Digital Marketing Responsibilities Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Income PR managers make between $48,000 and $104,000. Marketing is also a great career if you’re looking for a remote job.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Content Marketing Institute

NOVEMBER 9, 2018

In May I judged a category in the 2018 Content Marketing Awards. Distribute content , via your email database, social media, and PR. Content marketers who report on the impact content has on the business are better placed to gain influence in their organization. So, what can be done when big data gets the better of you?

Content Marketing 110

Content Marketing Customer Acquisition User-Generated Marketers 110

Content Marketing Institute

FEBRUARY 4, 2019

Picture a virtual table with thousands of people playing at the same time in scores of places. Stone Temple Consulting in 2018 explored the volatility and other trends around featured snippets. Use PR strategies and tactics to connect with notable news media. Should You Worry About Your SEO and Google’s Mobile-First Index? .

SEO 111

SEO Whitepaper Advertising Advertisers 111

Hubspot Marketing

FEBRUARY 21, 2019

They have more — and more valuable — digital assets than your average consumer but less security than a larger enterprise-level company … placing them right in a “ hackers' cybersecurity sweet spot.”. But cybersecurity is about more than just avoiding a PR nightmare. Investing in cybersecurity builds trust with your customers.

Non-Profit 111

Non-Profit PR Law Education 111

Neil Patel

DECEMBER 18, 2018

Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. If you want to boost your brand queries, you have to do crazy PR stunts. You can also monitor if the PR stunts are working by typing your brand name into Google Trends.

eBook 111

eBook User-Generated PR SEO 111

Search Engine Land

MAY 6, 2024

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. Fast forward to 2018. Yet it came from a place of love. When I was asked to write this…I was stuck. At least 20 women (including myself) got to explore thought leadership thanks to Mark.

Thought Leadership 109

Thought Leadership PR Digital Marketing Analytics 109

Moz

DECEMBER 17, 2019

Later, in 2018, that same number was published by Ahrefs when they did a similar survey. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. Paid links.

PR 67

PR Price SEO Digital Marketing 67

Moz

MAY 17, 2020

In some industries, Google will even place their booking search engine at the top. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears. Have you tried to convert mentions to links months after a PR campaign ran?

SEO 73

SEO Customer Journey Non-Profit User-Generated 73

Hubspot Marketing

NOVEMBER 8, 2023

Good places to consider include: Outdoor stands or kiosks Empty storefronts Art or gallery spaces Marketplace or tradeshow booths You can also use services such as Peerspace or We Are Pop Up to scout locations. Don't be afraid to do PR. And all it will cost you is a receipt from a fast food place. Image Source ) 4.

COS 106

COS Food Transform Direct Mail 106

Search Engine Land

NOVEMBER 8, 2022

Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Register here for free. Why SEOs should care about brand marketing.

Branding 90

Branding Non-Profit Real Estate Transform 90

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. The process was extremely creative, iterative, and collaborative.

SEO 70

SEO CRM PR Analytics 70

Sprout Social

DECEMBER 20, 2023

HubSpot enables you to see marketing, sales and service data in one place, breaking down silos with out-of-the-box social reports and analytics. Pricing: When billed monthly vs. annually, BuzzSumo offers a Content Creation plan at $199/mo, PR & Comms plan at $299/mo, Suite at $499/mo and Enterprise at $999/mo. Source: BuzzSumo) 8.

Branding 137

Branding Price Influencer Marketing Analytics 137

Moz

MAY 8, 2019

It’s been here since the beginning, a place where all the marketing nerds and SEO geeks could hang our hats and feel understood. Shannon McGuirk: How to Supercharge Link Building with a Digital PR Newsroom. Shannon promises to teach us how to set up a “digital PR room.” mozcon2018 — PJ Howland (@askPJHowland) July 10, 2018.

Education 50

Education PR SEO Food 50

Exposure Ninja

APRIL 6, 2022

This makes it the perfect type of content for Wise to share and the perfect place to promote their international transfers. If done right, jumping on current trends can work in favour of your brand and generate digital PR. If you’re wondering where to get started with digital PR campaigns, check out our digital PR guide.

Marketing Strategy 59

Marketing Strategy Finance PR Marketers 59

Moz

APRIL 18, 2019

That understanding of the web is still in place today. Now Moz, since 2018, is much bigger and has higher correlation than they do. This is essentially how press and PR work. It's still a way that Google thinks about links. Mostly it fluctuates based on the size of the link index.

SEO 68

SEO PR Place User-Generated 68

Duct Tape Marketing

FEBRUARY 2, 2023

These, this is my place, these are my people. You know, I was writing, it was like 2018, I was writing Marketing Rebellion. They love being in this place. There's gonna be no PR spin. And it builds this emotional switching cost. Because if people have friends in the community, well, I can't leave this brand.

Marketing Strategy 95

Marketing Strategy Gen Z Marketers Marketing 95

Moz

AUGUST 16, 2020

Machine learning: Arguably everything from that point onwards has been an adventure into machine learning and artificial intelligence, and has also taken place during the careers of most marketers working in SEO today. The big eras of search. So, while I love writing about that stuff, I’ll return to it another day. Web spam.

SEO 61

SEO User-Generated PR Shipping 61

Rock Content

NOVEMBER 6, 2017

But even if you’re a little late this year, just be sure to mark your 2018 calendars to give yourself plenty of time next year. That’s according to Linda Parry Murphy, CEO of marketing and PR firm Product Launchers, who suggested simply searching for 2016 gift guides to start and then reaching out to the reporters who created them.

Retail 40

Retail SEO PR User-Generated 40

Exposure Ninja

AUGUST 26, 2022

Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? Your website should be there to make the internet a better place, a useful place. Also great. Not so great.

Copywriting 115

Copywriting SEO Education User-Generated 115

Duct Tape Marketing

MARCH 8, 2018

Like, how to keep everything from your one marketing campaign in one place, and our content actually provided an Excel spreadsheet, I think it was like a Google Doc document that you could use for planning and managing those items. I think it powers advertising, it powers email, it powers social, it powers PR.

Place 65

Place Marketing Plan Direct Mail Content Marketing 65

Moz

DECEMBER 5, 2018

But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? In fact, local links were one of the top three takeaways from the 2018 Local Search Ranking Factors survey. What can I do to move the needle?” Why is this?

SEO 52

SEO Place PR Food 52

Hootsuite

MARCH 27, 2020

Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). Have a social media policy in place. Have a social media policy in place. Meanwhile, this PR firm’s post reads as a strange and unappreciated brag regarding the COVID-19 pandemic. Here are our tips.

Communications 145

Communications Management Health Non-Profit 145

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Sprout Social

AUGUST 28, 2018

This growth combined with the company’s decision to go all-in on Instagram Stories signals the platform’s status as the prime place to promote visual content. From increasing how much content you share to responding to users ASAP, all marketers should consider having a tool to manage their presence from one place.

PR 111

PR Place Promotion Analytics 111