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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

News about tariffs is inescapable this week as concerns about retail spending mount. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% over 2024 to between $5.42

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

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Google Search Ads 360 (SA360) starter guide

Search Engine Land

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. Yahoo Japan sponsored products. You might remember SA360’s predecessor, DoubleClick or DoubleClick’s main product line, known as DART (Dynamic Advertising, Reporting and Targeting). Microsoft Advertising.

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Email QA Questions for Marketers Who Can’t Afford Mistakes

Litmus

Your email QA checklist should include checks for every part of the email production cycle, from gut-checking your strategy and segmentation to making sure every link goes where you want it to go. Since Dark Mode was released in 2018, more and more subscribers use it. Product Marketing Manager at Adobe. “We

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Retailers: Google is becoming your new category page

Search Engine Land

March 2022 : They launched product grids that show products directly. January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. If these products aren’t what they want, they refine the search by selecting specific features.

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Blockbuster Blogs: How Breakthrough Ideas Are Born

Animalz blog

But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” “Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. You probably know Jimmy Daly, now the CEO and founder of Superpath, formerly VP of Growth here are Animalz.

Transform 109
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10 Ecommerce Trends to Expect in 2018

Hubspot Marketing

It isn’t enough to post product images to your site and hope your ideal customers will find them. In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. Ecommerce Trends 2018. High-Quality Product Videos. Shopping Natively. Voice Search.

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