Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. CMWorld Click To Tweet.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Content Marketing Institute

OCTOBER 31, 2018

However, interestingly, half the respondents created content in 2018 for deeper parts of the funnel as well. Respondents said blog posts are the most effective type of content used in the early stage, white papers in the middle stage, and case studies in the late stage. Type of content most effective for demand gen purposes?

Whitepaper 108

Whitepaper Education Content Marketing Market Segmentation 108

Content Marketing Institute

MAY 4, 2018

Consider: 61% of those with high alignment expected their content marketing budget to increase in 2018 (versus only 35% of those with low alignment). You can find the complete results in this white paper. Alignment empowers marketers to build a better business case for content marketing.

Content Marketing 109

Content Marketing Whitepaper Marketing Marketers 109

Martech

AUGUST 22, 2023

So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. in 2019 , compared to 6% in 2018 (and 15% in 2016). In 2018, 56% of people said they are already Facebook messaging businesses across their buying journey. Time spent on social increased by 1.4%

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

JUNE 24, 2019

between 2017 and 2018. Most companies nurture their customer relationships with generic emails, webinar invitations, and whitepapers. It’s now the third most important trend after sales automation and Big Data. And while not all applications are sales related, business use of AI grew 97.7% Nurture relationships with existing customers.

Transform 134

Transform Whitepaper Thought Leadership Communications 134

Content Marketing Institute

DECEMBER 11, 2018

Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a white paper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ – Ron Tite , CEO, Church+State. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Neil Patel

JANUARY 27, 2021

You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. Now that you’ve got a basic handle or refresher course on the technicality of inbound marketing, let’s jump into the biggest trends to master before 2018. It’s now nearly 2018. The second stage is Convert.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given. Originally published on January 22, 2018, by Bettina Specht.

Law 138

Law eBook Whitepaper Email Marketing 138

Litmus

JANUARY 4, 2019

In this 4-page whitepaper, email leaders get data on the adoption of interactive emails and the most popular interactivity, examples of interactive emails, and an explanation of the challenges. Get the whitepaper ?. 2018’s Top Email Design Trends. Learn about Interactivity.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Rock Content

JUNE 30, 2020

This content avalanche has caused users to become more selective, and their preferences have been documented in Demand Gen’s 2018 Content Preferences Survey Report. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? Interactive ebooks.

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Sprout Social

OCTOBER 10, 2018

A post shared by dennysdiner (@dennysdiner) on Sep 30, 2018 at 5:43pm PDT. Bundle up with the new America’s Diner Burger and treat… Posted by Denny's on Monday, October 1, 2018. A post shared by oVertone (@overtonecolor) on Sep 30, 2018 at 8:58am PDT. — Sprout Social (@SproutSocial) September 26, 2018.

Branding 111

Branding Millennials Non-Profit Whitepaper 111

SMA Marketing

APRIL 20, 2023

Ways to Answer the “How” Question Web pages, blog articles, infographics, emails, white papers, videos, podcasts, and social media interactions are all avenues to present curated content. Editor's Note: This article was originally published on August 17, 2018, and has been updated with fresh content. Download it today.

Content Marketing 98

Content Marketing Whitepaper Marketers Marketing 98

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. Data visualization is best paired with original research and as a lead-in to a lead magnet like an e-book or white paper.

Whitepaper 111

Whitepaper Transform Fashion Social Media Marketing 111

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. A study conducted in 2018 by Demand Metric and the interactive platform, Ion Interactive, showed that 96% of marketers say that interactive content has a positive impact on the buyer’s journey.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report. The second issue , launched in 2018, focuses on design and features an increased print run of 5,000 copies.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Martech

JANUARY 20, 2023

Many of the vendors also provide whitepapers and interactive tools that can help.) Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. Speak to your marketing peers to find out who is using which CDP vendor and why. Understanding the need.

Customer 114

Customer Transform Whitepaper Price 114

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Adobe Experience Cloud Blog

AUGUST 3, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Litmus

DECEMBER 13, 2018

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. Here’s a full list: 2018 State of Email Workflows [Report].

Whitepaper 58

Whitepaper Email Marketing Analytics Branding 58

Marketing Insider Group

JUNE 15, 2020

In 2018, we observed that the majority of C-Level users came from companies of between 1-20 employees. While this is nearly a complete reversal of the trend from 2018, companies of 1,000 employees or less still represent 38.3% Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Content Marketing Institute

OCTOBER 26, 2017

If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our white paper and then went to these three pages.’ These could be things like downloading a white paper, reading an e-book, or visiting three key pages. Sign up now.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Sprout Social

AUGUST 14, 2019

In July 2018, Google changed the name of Google AdWords to Google Ads. In 2018, digital agency Merkle reported that CPCs were increasing faster than click volume. Maybe they want a whitepaper or a certain product. You might already know about social media ads and how to optimize them.

Whitepaper 110

Whitepaper Marketing Marketers Copywriting 110

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. And so you get a thousand percent increase in white-paper downloads. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc., shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. When you don’t buy live impressions, you see growth.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Content Marketing Institute

MAY 11, 2018

Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. Here’s an excerpt from Amisha’s talk: What inspiration and guidance will 2018 Content Marketing World bring? HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. As of early 2018, 21% of brands had created interactive emails, up from 15% the year before, according to Litmus’ State of Email Survey.

Real Estate 89

Real Estate Whitepaper Retail Email Marketing 89

Martech

JANUARY 20, 2022

On24 Growth, 2018 to 2020. 2020 2019 2018 Customers 1994 1401 1241 Sales ($ millions) $156.90 $89.10 $67.80. Virtual event/webinar platform provider On24, which is publicly traded, illustrates the growth COVID-19 spurred. The company added nearly 600 customers in 2020, compared to just 150 in 2019.

Thought Leadership 141

Thought Leadership Marketing Marketers Whitepaper 141

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Editor's note: This post was originally written in May 2018 and has been updated for comprehensiveness. What do you want visitors to do on your website?

Whitepaper 115

Whitepaper User-Generated eBook Analytics 115

Hootsuite

JULY 24, 2019

Posted by Tattoodo on Saturday, April 28, 2018. A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. What’s great about these ads. These two videos both started as posts on Tattoodo’s Facebook page.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Content Marketing Institute

JANUARY 14, 2019

Digestible client success stories (white papers and case studies). HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Clear website navigation, strong CTAs, and contact forms (I.e., make it easy to contact your team from your website). Lead magnets and e-books. Retargeting campaigns.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 79% of B2B buyers share white papers with their coworkers. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. billion mobile internet users.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. — Domino's Pizza UK (@Dominos_UK) February 14, 2018. Then the sales team can follow up with live chat and video product walkthroughs. The results speak for themselves; they clocked 1,000 sales conversations in the first two weeks. Decathlon UK nurturing sales opportunities.

PR 124

PR Whitepaper eCommerce Retail 124

Content Marketing Institute

FEBRUARY 4, 2019

Stone Temple Consulting in 2018 explored the volatility and other trends around featured snippets. You still produce videos, infographics, white papers, and blog posts to reinforce your status in an industry while supporting social media , e-mail, and other marketing efforts. Click To Tweet. Create and modify content for SEO.

SEO 111

SEO Whitepaper Advertising Advertisers 111

Litmus

JANUARY 11, 2019

Email programs that test the rendering of every email they send report generating an average return on investment of 40-to-1, whereas programs that test rendering less frequently or not at all report an average ROI of 35-to-1, according to our Email Marketing ROI: The Factors that Lead to Better Returns whitepaper. Email Testing made easy.

Whitepaper 78

Whitepaper Email Marketing Branding Analytics 78

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Download our white paper on audience research for free today. What is Google Ads? Google Ads is a paid online advertising platform offered by Google. Those results can include a paid advertisement that targeted that keyword.

User-Generated 145

User-Generated Advertising Advertisers Whitepaper 145

Hubspot Marketing

AUGUST 21, 2023

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Editor's Note: This post was originally published prior to July 2018 but has been updated for comprehensiveness. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Do they have a podcast?

Shipping 98

Shipping Whitepaper Price eBook 98

Moz

APRIL 3, 2019

Should you focus on research studies or whitepapers? 7 Personal Finance Lessons Learned in 2018) or something happening in the news (i.e. Whitepapers/E-books. You should focus on the prospective leads you are trying to attain and create a research study or whitepaper that is irresistible to them. Do you start a blog?

Branding 68

Branding Whitepaper Finance User-Generated 68