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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 118
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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Why has Google been tweaking search ad prices?

Price 142
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How to build customer trust through data transparency

Martech

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. Ads are the most convenient way to fund such a system, so advertising technology ruled the web. What would that look like?

Customer 127
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Digital out-of-home (DOOH) advertising trends 2019

Bannerflow

Yet, like every advertising channel it is undergoing disruption. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising. But why is DOOH so important to advertisers? Programmatic is rapidly entering the world of out-of-home advertising.

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35 Podcast Stats That Advertisers Need to Know in 2020

Hubspot Marketing

One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Podcasts and Advertising. Considering podcast advertising?

Gen Z 143
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How Google harms search advertisers in 20 slides

Martech

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

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How Google harms search advertisers in 20 slides

Search Engine Land

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.