2019 Branding User-Generated 
Sprout Social
OCTOBER 22, 2024
They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?
Martech
OCTOBER 28, 2024
AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.
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Hubspot Marketing
JULY 23, 2024
My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. Back in 2019, KFC Australia ran a promotion. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar. This is due to the generation effect.
Hootsuite
OCTOBER 9, 2024
The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.
Sprout Social
JUNE 26, 2025
Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments.
Search Engine Land
JULY 2, 2024
A zero-click search happens when users end their session or enter a new query without clicking on any results. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. A majority of Google searches – 58.5% in the U.S. in the EU – result in zero clicks. Dig deeper.
Marketing Insider Group
JULY 22, 2025
Remember that time you looked up a question and landed on a blog post from 2019 that still solved your problem? That’s what we want—search engines see active users, and that reinforces your rankings. Over time, recurring blog updates help you create a reliable brand image. A 15-minute interview can generate two blog posts.
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