Hubspot Marketing
DECEMBER 12, 2023
Recruiters and hiring managers review countless resumes for every job role. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin.
The CMO Survey
AUGUST 28, 2019
Here are my top ten results from the August 2019 CMO Survey. 2—Marketing Leadership: Three important findings related to marketing leadership emerged from the August 2019 CMO Survey. On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.”
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Hubspot Marketing
MARCH 3, 2023
Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) What is the purpose of community management? Community management is also an umbrella term; there are many forms that live beneath it.
Adobe Experience Cloud Blog
DECEMBER 19, 2018
It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. The number one factor separating sales winners from the closest second-place finisher is the winner educated the buyer with new ideas and perspectives. Placing Value at the Center. The Sales Stats You Need to Know.
Adobe Experience Cloud Blog
FEBRUARY 13, 2019
If you don’t have a data strategy in place, you need to create one—now. As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. Once you have a data strategy in place, you need to think about segmentation. Here are a few ways it can help: Creating a foolproof data strategy.
Hubspot Marketing
OCTOBER 2, 2019
Market repositioning -- brands are designed to connect companies with their customers, so if you reposition your business to target a completely new customer profile -- whether through product, place, price, or promotion -- your brand will need to follow suit. If we look at a few logo redesigns from 2019, we can see this process in-action.
Hubspot Marketing
JULY 23, 2019
In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. Lasso by Facebook.
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