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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Consumer categories with heavy tariffs saw price increases of 1.7%-7%, household in 2019 was estimated at $400$500. We will put aside the 2009 tire tariffs because it is a very narrow example.

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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. The AI question “This season will be competitive, intense, and no doubt focused on pricing and discounting strategies. Also, 43% of shoppers are carrying more debt this year than they did in 2023.

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How to build customer trust through data transparency

Martech

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. Most people seem to believe the price they pay for these “free” services is a few annoying ads. What would that look like?

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

In 2019, eBay did a sitewide initiative to improve performance. maximum ad spend per customer. For inspiration, check out Ruggables clean rugs category page. Get Your Technical Foundation Right You don’t need to address every technical detail. Every 100-millisecond improvement led to a 0.5% increase in Add to Cart.

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How much does AI cost? Here are the industry averages

Hubspot Marketing

I first tested AI tools in 2019 to automate repetitive parts of my workflow. How is pricing determined for AI? Screen resumes, create SOPs, or help decide business pricing models. Chatbots charge a monthly flat fee, while API pricing is more complex. However, I quickly discovered hidden costs to everything I did.

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

Can Justify a Higher Price Point. A company profile is a perfect opportunity to show the work that goes on behind the scenes, thus justifying why your prices may be higher than others in your industry. Editor's Note: This post was originally published in January 2019 but has been updated for comprehensiveness.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

In response to the social media boom, the organisation founded the Australian Influencer Marketing Council (AiMCO) in 2019. To promote its Big Red Sale—which slashes prices on flights, holiday packages and cruises—the brand partnered with influencer Luke Callaghan, who shares a similar passion.