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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

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The Best 7 Ecommerce Software in 2019

Hubspot Marketing

As demand for ecommerce increases, so does the number of software tools and platforms designed to help businesses capture leads, generate revenue, and grow. If you're shopping around for the best application to support your ecommerce business, you might be overwhelmed by the number of tools to choose from in 2019. BigCommerce.

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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start

Customers.ai

Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again. The great thing about this is that you can grow your audiences, grow your reach, and target users who are genuinely interested in you with almost no effort. If you aren’t familiar, Advantage+ is Meta’s AI audience generator. The Customers.ai

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Top Instagram trends from 2019 and what to expect in 2020

Sprout Social

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation.

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This day in search marketing history: February 25

Search Engine Land

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. “We don’t thrive & users don’t thrive unless the ecosystem thrives.” Amazingly, you could write a very similar tweet in 2023.